When you spend 17 years creating content for your business and others, you kind of have it down to a system.   You write, you post, you check all the boxes.  But what happens if one day you wakle up and realize, your content is boring.  That happened to industry veteran, Rachel Allen.

One day she looked at her own freshly published Substack and thought, "I wouldn't read that." Ouch. I suspect we've all written that post at least once.  

The really scary part wasn't that her content wasn't working. It was what she did next.

She stopped.

No backup plan. No carefully crafted pivot. She simply gave herself permission to be quiet until she had something worth saying.

If that idea makes your palms sweat, you're not alone. Mine did too.

What I loved was what happened when she came back. She stopped trying to "get attention" and started sharing the things she genuinely enjoyed. Some of it was marketing. Some of it was about writing a musical about her cat. I have to admit, as a fellow pet owner, I'd probably read that.

The funny thing is that the less she tried to sound like a marketer, the more people paid attention. More engagement. More conversations. More clients.