IAB Europe: Programmatic Perspectives

In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. 

Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversation also tackles the topic of sustainability in ad tech, the evolving world of CTV and more.

In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX.

Together, they delve into the latest trends and developments in the ad industry, discussing how it is preparing to address challenges such as cookie depreciation and exploring opportunities in supply-side curation.

*Please note this episode was recorded before Google's latest Privacy Sandbox announcement. Many Companies are continuing with privacy-first approaches despite cookies no longer being deprecated in Chrome.

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they explore AI, Marketing Science and the Future of Programmatic.

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ’s curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics including Equativ’s platform. first-party data and curation and industry trends for the future.If you’re looking for transformative trends and the technologies that are driving the future of programmatic advertising, this episode is for you.

Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain.  In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.

Join IAB Europe’s  Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio.  In this episode they delve into Audio in 2024 and the programmatic opportunities. Tune in to find out more.

In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. 

Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. 

They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It’s a must-listen and a great way to kick off this new series.

Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving into the history of Xandr and its acquisition by Microsoft, and unravelling the implications of cookie deprecation it's an episode not to be missed. Tune in to discover how Microsoft is gearing up with innovative solutions for this transformative era of digital advertising.