Help Your Client Root for You Over Alternatives

Too often when faced with competition, even seasoned professionals might not know what to do. It’s natural for team members to start discounting in hopes of winning the business. But, what if there is a better way? In this session, Ian Altman flips traditional approaches to competition on its head covering key pillars from his bestselling book, Same Side Selling.

Tune in to hear Ian Altman’s answers to questions such as:

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The post Ian Altman on Let Your Clients Do the Selling first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.