As social media continues to reshape how designers connect with audiences, Beyond Beautiful: Storytelling Strategies on Social Media for Design Brands offered attendees practical advice for standing out in an increasingly crowded digital landscape. Moderated by Alex Corda, the conversation featured Zoe Glade, Melissa Lee, Clive Lonstein, and Nina Takesh, who shared their perspectives on creating content that goes beyond beautiful imagery to build authentic connections, communicate a clear point of view, and grow a lasting brand. The session took place in the Oasis, a curated space for conversation presented in partnership with Architonic and sponsored by Ethnicraft, Leon Speakers, and Mohawk Group.

Sponsored by L’Acoustics, Sound as a Design Material: Crafting Story and

Brand Identity was among the thought-provoking conversations featured on

ICFF 2026’s Main Stage. The session explored how immersive audio is

transforming the way designers shape experiences. Moderated by Grace Xu

of L-Acoustics, the discussion brought together Tiffany Aprile, Tana Hovland,

and Nathan Adkisson to examine sound not as a technical layer added at the

end of a project, but as a creative material capabl