Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.

Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.

Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.

Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com

Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com

Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)

Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version.

Lunar's Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.

Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. They also talk about what's right and wrong with TiVo, airlines, Jott, reQall, cell phones and online map services. Business Week calls Don a “cantankerous visionary” for a reason.

Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar's John Edson.