Iconic AF

Episode 119 Title: Build to Sell: How to Create a Business Buyers Want with Ruthie Schulder 

Most entrepreneurs focus on growing their business—but very few are building it to sell.

In this episode of Iconic AF, Anisa sits down with Ruthie Schulder, an entrepreneur, exit strategist, and one of Inc.'s Top Female CEOs, to discuss why every founder should be thinking about their exit strategy from day one.

After scaling an eight-figure marketing agency and navigating the challenges of COVID, a business partnership dissolution, and a divorce all at once, Ruthie turned her hard-earned lessons into a framework that helps founders maximize their company's value and exit on their own terms.

In this episode, you'll learn:

• Why every business should be built with an exit in mind

• The biggest mistakes that destroy business valuation

• How profitability directly impacts what buyers will pay

• Why positioning can add millions to your company's value

• The importance of creating a business that can thrive without you

• How to emotionally prepare for selling the business you've poured your heart into

• Why women entrepreneurs should think bigger about wealth, profitability, and legacy

Whether you're planning to sell next year or simply want to build a stronger, more valuable company today, this conversation will change the way you think about entrepreneurship.

🎁 Learn more about Ruthie's Ready to Exit program and her Add Zeros to Your Deal Valuation Calculator, and connect with her on Instagram at @ruthie.schulder to start building a business that's designed for both impact and long-term wealth. 

Connect with Ruthie:

https://www.instagram.com/ruthie.schulder/ 

Episode 118: Magnetic Messaging: Become the No-Brainer Choice in Your Industry with Holly MacCue

What if selling didn't feel like selling at all?

In this episode of Iconic AF, Anisa sits down with sales and messaging strategist Holly MacCue to explore how entrepreneurs can attract dream clients without chasing leads or relying on pushy sales tactics.

Drawing from her experience building global brands like Procter & Gamble and Unilever before launching her own multi-six-figure business, Holly shares how powerful messaging, authentic positioning, and buyer psychology can transform the way entrepreneurs market and sell.

In this episode, you'll discover:

• Why vague messaging is costing you clients

• How to become the obvious choice—even in a crowded market

• The psychology behind an "instant yes" buyer

• Why emotional connection sells more than features and benefits

• How to use AI without losing your authentic voice

• The difference between chasing clients and magnetizing them

• Holly's Magnetic Selling Framework for attracting pre-sold clients

Whether you're just starting your business or scaling to your next level, this conversation will help you communicate your value with clarity, confidence, and authenticity—so the right clients come looking for you instead of the other way around.

🌐 Connect with Holly

https://hollymaccue.com/ 

https://www.linkedin.com/in/hollymaccue/

https://www.instagram.com/hollymaccue/

https://www.facebook.com/holly.maccue.3/

https://hollymaccue.com/magnetic-selling-program/ 

https://hollymaccue.com/messagingshifts/

Episode 117: The Relationship You Have With Yourself Changes Everything with Annya Fitz 

The quality of your relationships starts with the relationship you have with yourself.

In this heartfelt episode of Iconic AF, Anisa sits down with relationship coach and former family reunification therapist Annya Fitz to explore what it truly takes to build healthy, fulfilling relationships—in business, marriage, family, and within yourself.

Drawing from years of helping families reconnect and coaching women through life's biggest transitions, Annya shares why communication, self-awareness, and emotional honesty are the foundation of lasting relationships. Together, they discuss the unique challenges women entrepreneurs face as they balance ambition with connection and why personal growth is essential for success in every area of life.

In this episode, you'll discover:

• Why your relationship with yourself influences every other relationship

• The communication mistakes that quietly damage relationships

• How resentment builds when difficult conversations are avoided

• Why women entrepreneurs often struggle to balance business and personal life

• The power of journaling, emotional awareness, and setting clear intentions

• How to stop repeating unhealthy relationship patterns

• Why healing yourself is the first step toward healthier relationships

Whether you're navigating marriage, dating, friendships, family dynamics, or simply learning to reconnect with yourself, this conversation offers practical wisdom and empowering mindset shifts to help you build stronger, more authentic relationships.

Connect with Annya:

AnnyaFitzCoaching.com 

https://www.facebook.com/annya.mehailova 

Episode 116: How to Scale Your Business Without Working 80-Hour Weeks with Sailynn Doyle

What if your business could grow without requiring you to work around the clock?

In this episode of Iconic AF, Anisa sits down with Scale & System Strategist Sailynn Doyle, who shares how she transformed her senior home care franchise from an 80-hour-a-week job into a $17 million business—all while working just 16 hours per week.

Together, they dive into the systems, leadership shifts, and delegation strategies that allow service-based entrepreneurs to scale sustainably without becoming the bottleneck in their own business.

In this episode, you'll learn:

• Why more revenue won't solve a business that's dependent on you

• The hidden signs your business can't operate without its owner

• Sailynn's proven 16-Hour Owner System

• The Three-Step Freedom System Formula for sustainable growth

• How to delegate effectively without sacrificing quality

• Why improving systems often creates more profit than chasing more leads

• The mindset shift from operator to strategic CEO

If you're ready to stop wearing every hat, build a business that runs without you, and create more freedom while increasing your impact, this episode is for you.

🎁 Grab Sailynn's free Million Dollar Business Owner's Blind Spot Guide

The $1M+ Business Owner’s Blind Spot: Why your business still runs through you (even with a team in place) 👉 you’re still the one making decisions 👉 you’re still fixing what’s “almost right” 👉 you’re still the one everything depends on  See what’s quietly causing this and what’s actually happening behind the scenes  https://www.passionpurposeposture.com/dependency 

Connect with Sailynn:

http://www.passionpurposeposture.com 

www.instagram.com/sailynndoyle  

https://www.facebook.com/sailynnmdoyle  

www.linkedin.com/in/sailynndoyle

https://www.youtube.com/c/SailynnDoyle  

Episode 115: Perimenopause, Hormones & Women's Health: What Every Woman Needs to Know with Rachel Smith

Perimenopause isn't just about hot flashes. It can affect your mood, energy, sleep, weight, brain fog, confidence, and so much more—and far too many women are told it's "just part of aging."

In this episode of Iconic AF, Wendy sits down with nurse practitioner Rachel Smith to have an honest conversation about hormone health, menopause, hormone replacement therapy (HRT), and why women deserve better answers when it comes to their health.

They discuss:

• Signs and symptoms of perimenopause and menopause

• The truth about hormone replacement therapy (HRT)

• Why so many women are misdiagnosed or dismissed

• The connection between hormones, bone health, heart health, and longevity

• Lifestyle strategies that support healthy aging

• How personalized care can help women feel like themselves again

If you've ever wondered whether what you're experiencing is "normal," this episode will empower you to advocate for your health and explore evidence-based solutions that can help you thrive—not just survive.

🎙️ Listen now and start taking control of your health journey.

Connect with Rachel:

Aspect Wellness   www.aspect-wellness.com 

https://www.facebook.com/share/1BgdbQCYEq/?mibextid=wwXIfr    https://www.instagram.com/rachelsmithdnp?igsh=MThkMmpwZ3ZqMm54eg%3D%3D&utm_source=qr   https://www.linkedin.com/in/rachel-smith-cnm-aprn-nbc-hwc-407462b9?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app   

Episode 114: Breaking Through Business Plateaus with Energy, Identity & Alignment featuring Lena Khais

In this episode of Iconic AF, Anisa Crespo sits down with Lena Khais, founder of Atlas Paradigm, for a powerful conversation on the energetic side of entrepreneurship and what truly keeps business owners stuck at certain income levels.

Lena shares how she helps founders break through revenue plateaus by focusing on energy, identity, and mindset rather than strategy alone. Using a simple formula inspired by fourth-grade math, she explains how success is determined by the relationship between faith-filled aligned action and the limiting beliefs, resistance, and fear holding entrepreneurs back.

Together, Anisa and Lena dive into the invisible ceilings many women face in business, including capacity limits, identity attachment, self-sabotage, and the fear of expanding beyond who they’ve always been. They discuss why working harder is not always the answer, how vibrational frequency impacts opportunities and growth, and why high-level leaders invest in coaching and personal development to continue evolving.

Lena also shares practical examples of helping entrepreneurs recalibrate their energy to attract more aligned success, abundance, confidence, and opportunities without increasing burnout or hustle.

This episode is a powerful reminder that scaling your business often starts with expanding yourself first.

Topics include:
• Energy and frequency in entrepreneurship
• Breaking through revenue and mindset ceilings
• Identity expansion and personal growth
• Faith, alignment, and manifestation in business
• Why strategy alone is not enough
• The importance of coaching and mentorship
• Investing in yourself as a leader

Lena also shares details about her upcoming events, including the free Top 100 Women in Business Virtual Week and her Manifest & Monetize Power Hour.

Episode 113: Reclaiming Hope Through Grief, Trauma & Healing with Kathy George

In this heartfelt and deeply moving episode of Iconic AF, Wendy sits down with trauma-informed nervous system coach and author Kathy George for a powerful conversation about grief, healing, resilience, and reclaiming hope after unimaginable loss.

Kathy vulnerably shares her journey through the sudden loss of her six-year-old son, her battle with breast cancer, and the nervous system collapse that ultimately changed the course of her life. Through these experiences, she discovered the profound connection between trauma, chronic stress, emotional suppression, and physical health.

Together, they discuss nervous system regulation, somatic healing, the dangers of “push through” culture, and why women must start listening to the signals their bodies are sending them before burnout and illness take over.

Kathy also shares how she now supports women through her business, Reclaiming Hope Coach, helping clients move from survival mode into healing, safety, and empowerment through accessible coaching, nervous system education, and trauma-informed support.

This episode is emotional, empowering, educational, and filled with hope for anyone navigating grief, trauma, illness, or life’s hardest seasons.

Connect with Kathy:

www.facebook.com/kathy.g.reclaiming.hope

www.instagram.com/reclaiminghopecoach

https://www.linkedin.com/in/kathy-george-coach/

https://www.youtube.com/@Kathy_Coach_RHC

If you connected with today’s episode and recognize yourself in the experience of constantly pushing through while quietly running on empty, Kathy George will be teaching a free live online workshop on May 28 at 11am CST:

When Life Won’t Let Up: 3 Keys to Feeling Calm Again

The workshop explores why the body can stay stuck in stress mode long after life’s hardest moments and practical ways to begin feeling calmer and more grounded again.

Free replay available for everyone who registers.

Link: https://www.eventbrite.com/e/when-life-wont-let-up-3-keys-to-feeling-calm-again-tickets-1990111356640

Episode 111: Healing Trauma & Reclaiming Your Power with Cassandra Love Lambert

In this deeply emotional episode of Iconic AF, Anisa Crespo sits down with somatic practitioner and trauma healer Cassandra Love Lambert for a raw conversation about childhood trauma, nervous system healing, and transforming pain into purpose.

Cassandra courageously shares her journey through foster care, abuse, addiction to survival mode, and the long road toward healing after years of trauma and emotional pain. Together, they unpack how unresolved trauma lives in the body, how it impacts relationships, parenting, emotional regulation, and even physical health, and why true healing goes far beyond surface-level self-help.

This episode explores somatic healing in a relatable and accessible way, helping listeners understand how the body stores trauma and how women can begin reconnecting with themselves, regulating their nervous systems, and reclaiming their voice, safety, and power. It’s a powerful conversation about resilience, motherhood, intuition, emotional healing, and learning to finally feel safe within your own body again.

Connect with Cassandra:

https://www.facebook.com/CassandraLoveLambert/

https://www.instagram.com/c_love_lambert/

https://www.linkedin.com/in/cassandralovelambert/

https://www.youtube.com/user/CassLambert?sub_confirmation=1

https://www.tiktok.com/@c_love_lambert?lang=en

Episode 110: Caring for Aging Parents with Erin Lamb

In this heartfelt episode of Iconic AF, Natosha Navarro sits down with entrepreneur and senior wellness advocate Erin Lamb to discuss the growing challenges families face as their parents age and the innovative solution Erin created to bridge that gap.

Erin shares the inspiration behind Silver Crown Calls, a wellness check and companionship service designed to help seniors stay safe, connected, and independent while giving adult children peace of mind. From preventing isolation and loneliness to identifying early warning signs of health concerns, medication issues, falls, and scams targeting seniors, this conversation highlights the importance of compassionate support systems for aging loved ones.

Together, they explore the emotional realities of caring for parents who value their independence, the guilt many adult children carry, and how meaningful daily connection can dramatically improve a senior’s quality of life. This episode is a powerful reminder that sometimes the smallest acts of care can create the biggest impact.

Connect with Erin:

https://www.facebook.com/erin.lamb.9615

https://silvercrowncalls.com/

https://www.linkedin.com/in/erinlambseniorliving/

Episode 109: Unapologetically Rich with Shamina Taylor

In this powerful episode of Iconic AF, Wendy Aimee Porter sits down with multi 7-figure entrepreneur and wealth mentor Shamina Taylor to unpack the deep connection between money, nervous system regulation, emotional mastery, and feminine energy.

Shamina shares how subconscious beliefs around worthiness, betrayal, and abandonment can silently cap income, create money leaks, and keep women stuck in cycles of overworking and burnout. Together, they dive into rewiring neural pathways, healing emotional triggers, balancing masculine and feminine energy, and what it truly takes to become “unapologetically rich.”

This conversation is filled with raw truth, powerful mindset shifts, and tangible insights for women ready to break through financial ceilings, regulate their emotions, and step into their next level of wealth, freedom, and abundance.

Connect with Shamina:

https://www.instagram.com/shaminataylor/

https://www.facebook.com/shamina.a.taylor

https://www.youtube.com/@shaminataylor

https://podcasts.apple.com/za/podcast/the-unapologetically-rich-show-with-shamina-taylor/id1667347023