In this episode, we sit down with Matt Farrow of Iconic Cocktail Co. to talk about the journey behind one of Arizona's most recognizable cocktail mixer brands. We recorded this episode on location at Arizona Wilderness Miracle Mile and covered everything from Matt's small-town Missouri upbringing to bartending, moving through Colorado and California, and eventually building a brand that now shows up on cocktail menus, retail shelves, and bars across Arizona.

Matt shares the unexpected path that led to Iconic Cocktail, from experimenting with flavors as a kid and working in restaurants to discovering a bigger opportunity in consistency, storytelling, and making better drinks more approachable. We get into the evolution of Arizona's beverage scene, the rise of non-alcoholic options, how Iconic found its footing through farmers markets, and what happens when passion and curiosity turn into a business that people genuinely connect with.

Along the way we talk Arizona whiskey, craft cocktails, #MattFacts, bartending chaos, and why some of the best businesses start by simply paying attention to what people actually want. Whether you're a cocktail nerd, mocktail fan, or just someone who loves hearing the stories behind Arizona brands, this one's a fun journey.