With Black Friday drawing closer, online retailers are pulling out all the stops to prepare for the frenzy of shoppers who aim to capitalise on the year’s biggest shopping event. To help you get the most out of your sites this year, we’ve compiled our essential tips for purchase optimisation.

In this episode, Catrinel Ciplea shares her framework for developing practical SEO strategies and explains which departments SEO professionals need to make friends with - and why. Drawing on Pirate's ultra-focused and local-SEO-centric approach to growing rankings, Catrinel's insights shouldn't be missed.

Digital PR Director Laura Smith shares specific industry insights on home and garden marketers in this episode. Covering tips to underpin creative campaigns that drive SEO, as well as product-led seasonal pushes, this wide-ranging episode is packed with useful information.

In this episode, Hoppa Head of SEO Alex Galinos discusses international SEO best practice, the nature of 'Helpful Content' in transportation and other sectors, off-site SEO and much more.

Pirsonal CEO Josias De La Espada Sempris is our guest this week, talking about how personalisation in marketing - and internal - communications can be a difference maker. Covering the value of video in 2024, scaling communication strategies and Pirsonal's growth, this is a wide-ranging episode.

Baresquare founder Georgios Grigoriadis is our guest in this episode, discussing how data science, AI, and ecommerce are converging. With examples from Baresquare's progress from startup to AI innovator, there's plenty of food for thought for anyone pondering the future of data in marketing.

CEO and co-founder Patrick Hathaway discusses the creation of renowned SEO tool Sitebulb, its growth among SEO agency teams and the present day offering which is finding new levels of popularity among in-house teams. This episode is a must-listen for anyone with an interest in practical SEO in the context of successive Google Updates, and how to build a customer-centric tech product.

The Biskery co-founder Saskia Roskam talks about her move from digital agency life to starting a bespoke biscuit brand, the emotional power of personalised gifting, data sources and inspiration for entrepreneurs, SEO surprises and much more

Ammunition's Chief Strategy Officer Heilpern covers the setup of integrated campaigns for multi-touch sales cycles and the benefits of using real time analytics to inform the strategy. Covering media team skillsets, reporting frameworks and the wider media marketing mix, this episode is full of insights for all marketers.