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The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span ever... more
FAQs about ICS Podcast: Everything Digital:How many episodes does ICS Podcast: Everything Digital have?The podcast currently has 109 episodes available.
July 05, 2024The Emotions of Gifting, Branded Biscuits and Digital Insights with The Biskery's Saskia RoskamThe Biskery co-founder Saskia Roskam talks about her move from digital agency life to starting a bespoke biscuit brand, the emotional power of personalised gifting, data sources and inspiration for entrepreneurs, SEO surprises and much more...more45minPlay
June 28, 2024Meaningful Metrics, Real Time Analytics and Media Performance in 2024 with Kelly HeilpernAmmunition's Chief Strategy Officer Heilpern covers the setup of integrated campaigns for multi-touch sales cycles and the benefits of using real time analytics to inform the strategy. Covering media team skillsets, reporting frameworks and the wider media marketing mix, this episode is full of insights for all marketers....more42minPlay
June 21, 2024Legal Translation in 2024 with Dan Rennie & Carla Lopes from ICS-translateIn this episode, Dan Rennie and Carla Lopes discuss all things legal translation, such as how approaching such content differs from other types of translation, the vital importance of legal expertise and what challenges legal translation poses from both a linguistic and project management perspective....more38minPlay
June 14, 2024Pernod Ricard's Stuart Heffernan on Global Ecommerce and Digital Strategy in FMCGPernod Ricard's Global Ecommerce Leader Stuart Heffernan discusses channel marketing, brand guardianship, the interplay between local and global teams, paid vs organic media and much much more in this episode - essential listening for FMCG and drinks sector marketers...more52minPlay
June 07, 2024Exporting to China - Trends, Opportunities and Technology with CBBC's Ben RotheramIn this episode, the China British Business Council's Ben Rotheram discusses the essential elements of business in China - from the sectors booming in demand and demographic trends to IP and the key role of translation, there's crucial info for all exporters ...more1h 7minPlay
June 03, 2024Privacy Policies in 2024 with Termageddon's Donata Stroink-Skillrud and Hans SkillrudPrivacy policies, data management, CRM, and digital strategy more generally are highly interlinked in 2024. In this episode, Termageddon founders Donata Stroink-Skillrud and Hans Skillrud discuss the opportunities that come with taking privacy seriously - while introducing their very cool platform....more44minPlay
May 24, 2024Account Based Marketing, and Enterprise Sales with Julie GellerCovering the A to Z of account-based marketing, Julie and Martin talk about enterprise sales, personalisation, applications of AI and much more with great insights for any B2B marketer....more49minPlay
May 14, 2024Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom BartholomewThis episode is all about specialisation and the power of deep industry expertise. Tom Bartholomew talks to Martin about the essential elements of local SEO, Google Ads and web design and CRM in a highly specific niche - roofing. Listen now to get fresh perspectives on your industry....more39minPlay
May 03, 2024Exporting for Global Growth in Travel and Tourism with Final Rentals Founder Ammar AkhtarFinalrentals founder Ammar Akhtar is in conversation with Martin this week, talking about international growth, the importance of product and personal relationships with buyers. A recognised exporting leader, Ammar has great perspectives for anyone looking to grow globally in the travel sector and beyond....more46minPlay
April 22, 2024Earth Day 2024 - Ecobranders' Lindsey Coffey on Greenwashing vs Greenwashing and Winning Miss EarthThis episode, Ecobranders' Lindsey Coffey discusses sustainable merchandising, materials and branding, greenwashing vs greenwishing, her intense journey to winning Miss Earth and more!...more42minPlay
FAQs about ICS Podcast: Everything Digital:How many episodes does ICS Podcast: Everything Digital have?The podcast currently has 109 episodes available.