How powerful is affiliate marketing in 2024? In this episode, Affiverse founder Lee-Ann Johnstone outlines the essential elements of a high-performing affiliate marketing programme. Covering the essential elements of relationship-building, technology, the wider marketing mix and more - this episode is a must-listen

In this episode, SEO Specialist Dan Nation speaks with Digital & Data Lecturer and GPT Customiser Chris Pegg about his AI innovations, GPT projects and their uses from a choose-your-own adventure to an AI wellness coach, the ethical considerations behind these, and predicitions for AI five years from now.
Here are links to some of Chris' published GPTs:
Lily - A motivation and wellbeing coach for life - https://lnkd.in/eZjNhJSj
Boundless Adventure - A choose-your-own-path adventure Where creativity crafts endless tales - https://lnkd.in/eMh7jgns
Revise & Play - Transforming PDFs to Learning Playgrounds - https://lnkd.in/eSnhrZNh

In this episode, ICS founding director Charlotte Green talks about multilingual campaigns and how digital strategies can benefit from transcreation and translation. Focusing on specific campaign examples, staffing, values and more, this episode is a must-listen for brands who are curious about expanding their international reach.

Customer focus is the central thread of this wide-ranging episode, as CMO Shanice Daeche talks about her strategy for health sector startup Florence, the importance of challenging barriers in marketing, and how closeness with customers unlocks opportunities for growth.

ROI from SEO is one of the hottest topics in the industry, and in this episode, Terry Fisher discusses the most compelling methodologies from his storied career, including his present role with property specialists WeBuyAnyHome.

What's next for paid media advertising? Online media giant Better Collective's Head of AdTech Tudor Marasescu shares his views on product, technology and audience demands in this deep-dive episode.

Combining customer insight, qualitative analysis, UX thinking and more into a cohesive digital product strategy isn't easy - but in this episode, James Robinson breaks down the fundamental elements of a successful strategy with heaps of practical advice. An essential listen for anyone in ecommerce and retail!

Learn SEO approaches and methodologies from TUI's Louise Wiseman in this wide-ranging episode. Talking about Google algorithm updates, leaning into customer intent and the need for competitive content strategies, this episode is a must-listen for all travel, tourism and destination marketers.

How can SEO add to a business valuation? In this episode, Permira's Julian Redlich talks about enterprise-level SEO and the SEO strategies that impact traffic and rankings, but also the overall worth of a company. Talking about onsite, offsite, tech and more - this episode covers it all.

Drawing on his global background in media management, organic SEO, and client-side and agency-side expertise, Ulrich shares critical insights on modern media strategy. Covering online and offline, agency-client relationships, minimising waste and maximising team performance, this is a blockbuster episode for anyone in a highly competitive industry.