Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.

See the full episode at https://wp.me/p6pllj-1tN

We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in.

• 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning
• 00:03:20 - How creativity and innovation is a part of the culture at LEGO
• 00:05:00 - What makes an investment interesting for LEGO
• 00:08:30 - The reason why the Ventures team is separate from the core business
• 00:10:00 - What "value" means for LEGO, going beyong ROI
• 00:11:00 - The link between the idea and the team in how investment choices are made
• 00:14:00 - The dangers of diversifying innovation too far from the core business
• 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus

• LEGO Ventures website: https://legoventures.com/
• Rob Lowe's LinkedIn profile: https://www.linkedin.com/in/roblowe3/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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In today's episode of the Idea to Value podcast, we speak with author Dan Toma about the concept of Innovation accounting. Dan is the founder of Outcome and the co-author of the Corporate Startup.

We go through how companies should measure innovation performance, and which KPIs actually make sense for these types of projects.

• 00:01:30 - Dan's history in entrepreneurship
• 00:03:45 - Why accounting is overrated. It cannot tell you what to do next. It is like driving a car but only looking backwards in the rearview mirror.
• 00:05:00 - The aspects which create a successful innovation culture are found nowhere in the accounting books.
• 00:08:00 - Instead of just focusing on inputs and outputs, innovation relies on understanding the process
• 00:09:00 - Innovation cannot provide information on what has not yet happened, making questions around "Return on Investment" impossible to predict
• 00:14:00 - Which KPIs and principles work for an innovation accounting system
• 00:19:30 - What is learning velocity?
• 00:22:00 - Assessing risk and managing multiple innovation projects across a portfolio

• The Innovation accounting book: https://innovationaccountingbook.com/
• Dan's Linkedin profile: https://www.linkedin.com/in/dantoma/
• Dan's Twitter profile: https://twitter.com/danto_ma

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Pete Newell, Founder of BMNT.

We speak about how to align innovation strategy with operations in large organisations.

• 00:01:30 - How Pete's history in the military with the US Army's Skunkworks influenced his journey to innovation
• 00:03:00 - The military is always in a certain state of chaos at the head of the battlefield, moving towards structure as you move up the chain of command
• 00:05:00 - How companies suffer from innovation exhaustion
• 00:06:00 - What is an innovation pipeline? From start to finish in 5 steps
• 00:09:30 - No problem survives first contact with investigation. Finding the right problems is vital
• 00:11:00 - Between every stage of an innovation pipeline, it requires someone making a decision about what is required from one activity to the next activity with another team. Many people are too focused on proving the purpose of the current activity, rather than thinking what should be the series of priorities
• 00:15:00 - How BMNT assesses a company's current innovation pipeline

BMNT's website: https://www.bmnt.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak world-renowned futurist Daniel Burrus. He has written 7 bestselling books on innovation, including the Anticipatory Organisation, and has also started 6 leading companies himself.

We speak about the difference of hard trends (that will definitely happen) and soft trends (assumptions, that might happen or might not), and using the principles of hard trends to guide your innovation efforts.

• 00:02:30 - What is a professional futurist?
• 00:04:00 - How to use the 500 known cycles, as well as linear and exponential trends, to predict hard trends and soft trends
• 00:07:00 - Value is delivered when you tie an opportunity to a trend
• 00:09:00 - The three types of hard trends
• 00:16:00 - Doing the opposite, and the Skip-It principle
• 00:18:30 - Innovation and businesses based on certainty are low risk
• 00:19:30 - When most people try to look forward, they use legacy thinking, looking backward. It is important to stop speaking in opinions
• 00:22:30 - The cost of NO

• Daniel Burrus' exclusive Anticipatory Leader training program discount for Idea to Value listeners: https://www.ideatovalue.com/wp-content/uploads/2020/06/nickskillicorn-al-sales-page.html
• Daniel Burrus' website: https://www.burrus.com/
• The Anticipatory Organisation book: https://amzn.to/2M2Uv1P

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Scott Anthony, Senior Partner of Innosight.

See the full episode at https://wp.me/p6pllj-1tn

We speak about some of the insights from his upcoming book Eat, Sleep, Innovate, and how the current pandemic is going to change many industries in the near future.

• 00:02:00 - Scott remembers Professor Clayton Christensen, and his ability to tell stories to explain innovation
• 00:05:30 - What does it really take to innovate? And why are these innate behaviours not happening in companies?
• 00:08:00 - How leaders delude themselves about disruption, you need to be able to flip between thinking about the current business, and thinking about the future
• 00:09:30 - The limits to the concept of ambidextrous organisations, you need dual transformation
• 00:14:00 - How can you develop a culture which allows intelligent failure
• 00:15:30 - Asking the jobs to be done that are being affected by the global coronavirus pandemic
• 00:19:00 - The biggest lie that companies are telling themselves: This is not the time to innovate

• Innosight website: https://www.innosight.com
• Scott on Linkedin: https://www.linkedin.com/in/scottdanthony/
• Book: Eat, Sleep, Innovate: https://amzn.to/2yAE4a5

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement.

See the full episode at https://wp.me/p6pllj-1th

We speak about what makes a successful startup, what large companies get wrong about innovation and how he has seen Lean Startup evolve and change over the past few years.

• 00:01:15 - How Steve started 8 startups in 21 years, and what this taught him about how innovation works
• 00:03:00 - How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development)
• 00:07:30 - How the meaning of "Startup" has changed over the past few decades
• 00:12:00 - The moment he realised "there are no facts inside your building", you need to go out and understand what customers think
• 00:15:00 - How to test hypotheses. Lean startup is just the scientific method, using minimum viable products
• 00:18:00 - What a "pivot" really is (and is not), a fundamental change to one or more components of the Business Model Canvas
• 00:22:00 - His problem with innovation theatre
• 00:25:30 - The need for an innovation doctrine in large companies, and startups going back to basics

• Steve's website: https://steveblank.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone

See the full episode at https://wp.me/p6pllj-1tg

We speak about overcoming anxiety, mental illness and living a more fulfilling life.

• 00:01:15 - How Mark spent the first 18 years of his life trying to hide himself and his message, due to his social anxiety
• 00:05:15 - How creative people feel fear about releasing their ideas, especially introverts
• 00:07:00 - How your body creates a negative feedback loop during social situations, which makes you feel even more anxious
• 00:11:30 - The impact of social media on comparing yourselves to other people
• 00:15:15 - Humans take much longer than other animals to learn about the external and internal world
• 00:19:45 - Ways to overcome shyness and social anxiety, including using FLOW

• Mark's website: https://www.markmetry.com/
• Humans 2.0 podcast: https://www.markmetry.com/humans-2-0-podcast
• Mark's Book: Screw Being Shy: https://amzn.to/2WcDfgC

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.

See the full episode at https://wp.me/p6pllj-1sW

We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

• 00:01:30 - Her journey starting with innovation and Ernst & Young
• 00:03:30 - How she chooses the innovation topics to talk about
• 00:04:45 - The importance of a personal brand message on Linkedin, and how this fits into marketing
• 00:07:00 - It is not authentic to just share company messages, you need to bring in your own content
• 00:08:45 - Don't worry about putting out content which doesn't look perfect. It needs to be authentic

Célin's Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart.

See the full episode at https://wp.me/p6pllj-1t6

We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

• 00:01:30 - How User Experience (UX) led Jonathan on his journey to starting his company
• 00:03:30 - The tension behind building products for months and misalignment causing them to go nowhere
• 00:05:30 - The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems
• 00:09:00 - Why they moved from long term client engagements, and are now focusing down on shorter workshops
• 00:12:00 - How digital product innovation has changed over the past 10 years
• 00:16:30 - Innovation labs were a place where nothing got done
• 00:19:00 - Apple and Google led people astray, by focusing on the wrong things
• 00:20:45 - What it takes for a digital product to succeed

• AJ&Smart website: https://ajsmart.com/
• Jonathan new Book: The Workshopper Playbook - get it now for FREE: https://www.wsplaybook.com/free-workshopper-playbook
• Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-courtney-4510644b
• Jonathan on Instagram: https://www.instagram.com/jicecream/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

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In today's episode of the Idea to Value podcast, I speak with Iain Bitrain, Executive Director of The International Society for Professional Innovation Management (ISPIM).

See the full epsiode at https://wp.me/p6pllj-1tf

We speak about how ISPIM has evolved over time, and what professional innovation managers can do now to prepare for an uncertain future.

• 00:01:30 - ISPIM is a community for anyone involved in innovation
• 00:02:30 - Iain's journey
• 00:04:00 - What ISPIM does and professionalising innovation management as a profession
• 00:08:00 - How the COVID-19 conference is forcing companies to innovate
• 00:12:00 - Examples of how companies are doing things differently

ISPIM Virtual Conference registration: https://www.ispim-virtual.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com