Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value podcast, we speak with artist, neuroscience researcher and startup founder Dr Shama Rahman.

See the full episode at https://wp.me/p6pllj-1tU

We speak about how we are using Artificial Intelligence and mental models to better understand and even enhance our human intelligence and spark creativity in new ways.

• 00:03:00 - What she was researching and her findings, to see if there are certain brain activities depending on the creative process
• 00:08:00 - Getting into a flow state
• 00:11:00 - Different mental modes and models for creativity
• 00:13:30 - How her new startup is using artificial intelligence to help people during their creative process
• 00:18:00 - Using wearables and biosensors to help people get feedback on their creative performance

• Neurocreate: https://www.neurocreate.co.uk/
• Dr Shama Rahman's Linkedin profile: https://www.linkedin.com/in/dr-shama-rahman-4a6ba713/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter.

See the full episode at https://wp.me/p6pllj-1u8

We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy-in for innovation processes in your company.

• 00:01:00 - John's background and journey with Dr Bose
• 00:03:00 - The history of the noise-cancelling headphones actually started by trying to improve audio performance, before later finding the noise-cancelling value proposition
• 00:04:00 - The challenges were not just technical, but in convincing marketing and distribution channels to create a new product category
• 00:08:00 - Innovation is not a team sport, it is usually done by one or two people
• 00:10:00 - The three aspects required for innovation: leadership, governance and process
• 00:12:30 - The reasons why functional managers are challenged by new innovations coming from separate innovation business units
• 00:15:00 - How he helped develop the Apple new product development process

• TCGen: https://www.tcgen.com/
• Innovate Products Faster book: https://amzn.to/30IWM9v

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with creativity and motivation expert Todd Henry. He is the author of 5 books on how to get the best creative performance out of yourself and creative teams, the Founder of the Accidental Creative and the podcast of the same name, and author of the upcoming book The Motivation Code.

We speak about how teams can be more effective when being creative together, as well as insights on what motivates people.

I was fortunate to be given early access to the unique MCODE system to assess what drives every person's unique motivation factors and found it very interesting. For example, my top Motivation Profiles were Evoke Recognition, Be Unique and Explore, which do in fact relate to my driving forces. It's a very interesting way of looking at your own, and your team's motivations. I would suggest you get a copy of the book and the assessment to find out more about yourself as well.

• 00:01:30 - How talent alone will not sustain creative productivity long term
• 00:03:00 - The challenges and frustrations of working in creative teams
• 00:05:30 - Everyone is creative, but people conflate creativity and art
• 00:07:30 - The evolution of Todd's thinking around helping people's creativity
• 00:10:00 - The origins of the Motivation Code
• 00:14:45 - How motivating factors can have positive, but also shadow (negative) aspects
• 00:18:00 - Extrinsic vs Intrinsic motivations are not discreet
• 00:22:00 - How this is different from other personality type indicators and helps teams work better together

• The Motivation Code book on amazon: https://amzn.to/36cgMWi
• The Motivation Code book pre-order bonuses (limited time): https://motivationcode.com/the-motivation-code-book/
• The Motivation Code assessment: https://motivationcode.com/motivation-assessment/
• Todd Henry's website: https://www.toddhenry.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Dr Gaia Grant, a researcher into innovation and founder of Tirian Consulting.

See the full episode at https://wp.me/p6pllj-1tT

We speak about the need for contextual ambidexterity and the profile of highly effective innovators.

• 00:02:30 - Gaia's research into ambidextrous paradoxes around innovation, where leaders can think in multiple different ways
• 00:07:00 - What makes up an innovation leader profile
• 00:10:00 - What is the team makeup profile to develop a portfolio of innovations
• 00:12:00 - The tensions between the need to explore and preservation
• 00:16:00 - Contextual ambidexterity is where people have the training to switch their thinking depending on the needs

• The Innovation Race assessment: https://the-innovation-race.com/
• Dr Gaia Grant's website: https://andrewgaiagrant.com/
• Tirian Learning and Development: https://www.tirian.com/
• Dr Gaia Grant's Linkedin: https://www.linkedin.com/in/gaia-grant

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with the world's #1 Communications Coach and Top 50 Business Thinkers in the World, Dorie Clark.

See the full episode at https://wp.me/p6pllj-1tS

Dorie also teaches executive education at Duke University's Fuqua School of Business and Columbia Business School, and we talk about the importance of reinventing yourself and how best to communicate your value.

• 00:02:00 - why it's so important to be able to reinvent yourself, either by choice or by necessity
• 00:03:00 - how to get over the challenges of changing course
• 00:06:30 - how to rebrand yourself
• 00:09:30 - how to find out what you might be passionate about, but you don't know what
• 00:12:00 - finding disconfirming evidence by getting data points
• 00:14:30 - what people get wrong about communicating their value. Use more nouns and fewer adjectives

• Dorie's free Reinventing You self-assessment: https://dorieclark.com/reinvent

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Karin Hurt and David Dye from Let's Grow Leaders.

See the full episode at https://wp.me/p6pllj-1tR

We speak about what it takes to build a culture where both leaders and everyone can feel engaged with innovation and bring forward their best ideas.

• 00:01:00 - Karin and David's backgrounds in corporate work which led them to innovation
• 00:03:30 - How leaders lose their souls and lose engagement in their work
• 00:05:15 - Their research which showed why people aren't sharing their ideas
• 00:08:00 - How to overcome the challenges of engagement
• 00:12:00 - How people a the front line can share their ideas more effectively
• 00:16:30 - How a courageous culture helps companies implement ideas

• Let's Grow Leaders: https://letsgrowleaders.com/
• Courageous Cultures book: https://letsgrowleaders.com/courageous-cultures-2/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode fo the Idea to Value podcast, we speak with Tamara Ghandour, founder of Launch Street, author of INNOVATION IS EVERYBODY'S BUSINESS and developer of the IQE assessment.

See the full episode at https://wp.me/p6pllj-1tQ

We speak about why some people find it so challenging to innovate, how to overcome these fears and the importance of understanding how your tribe works best together.

• 00:02:30 - Why everyone needs to understand how they can be involved in innovation
• 00:03:30 - If you try to force everyone to innovate in the same way, you will fail
• 00:05:15 - Why our primal brain makes people fear failure and new ideas
• 00:09:10 - Are there people who cannot innovate?
• 00:11:30 - Building an innovation tribe
• 00:14:30 - The challenges which women experience in innovation
• 00:18:30 - How to communicate to get buy-in on innovation

• Launch Street: https://www.gotolaunchstreet.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Byron Lopez, who is a Technical Director on the award-winning animated TV show South Park.

See the full episode at https://wp.me/p6pllj-1tP

We speak about the unique creative process which enables South Park to be created from start to finish in less than a week, where other TV shows take months.

• 00:02:00 - Byron's journey that brought him to South Park
• 00:03:30 - What a Technical Director does
• 00:05:00 - How South Park is created and produced in less than a week
• 00:08:00 - His personal creative process, based on a strong sense of trust in the team
• 00:13:30 - Byron's creative endeavours outside of work
• 00:15:30 - How Byron thinks that it is easier for children to be creative nowadays

• Youtube: Art time with Mr Color: https://www.youtube.com/channel/UC3fpBjk9n4-F2VKT-b6f4wA
• Byron's Linkedin profile: https://www.linkedin.com/in/byron-lopez-39415b7/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator's Solution and the Strategy Paradox.

See the full article at https://wp.me/p6pllj-1tO

We speak about the link between strategy and innovation, what companies get wrong about disruptive innovation and understanding where your company is in the market.

• 00:02:00 - The history of the Innovator's Solution, creating separate organisational entities for different types of innovation
• 00:04:45 - The misunderstanding of Disruptive Innovation
• 00:07:30 - Why you cannot use disruption as a strategy
• 00:09:00 - The links between strategy (embracing tradeoffs) and innovation (breaking tradeoffs)
• 00:15:00 - Understanding your intent when determining where innovation should be invested in
• 00:16:15 - How to set an innovation strategy to help the company understand where you currently are in a market against two factors (price and performance) and where you need to get to
• 00:20:00 - How Deloitte is innovating internally

• Deloitte Insights: https://www2.deloitte.com/us/en/insights.html

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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In today's episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes.

Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board member for the APA Journal Psychology of Aesthetics, Creativity and the Arts.

• 00:02:30 - Research into how your physical environment affects your creativity
• 00:04:00 - Being exposed to nature appears to result in a 15% improvement in divergent thinking
• 00:09:00 - What is malevolent creativity (a creative act which is deliberately designed to harm other people). Is everything that is creative always good?
• 00:13:00 - Be aware of our own biases to consider our own malevolence

Mark Batey's website: https://drmarkbatey.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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