Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

See the full episode at https://wp.me/p6pllj-1so 

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

• 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work
• 00:04:00 - The importance of asking better questions in innovation
• 00:05:30 - Using different lenses to reframe innovation problems in new ways
• 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts
• 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza
• 00:11:00 - We usually ask questions which are either too abstract, or too specific
• 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup
• 00:15:00 - Expertise can be the enemy of innovation
• 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters]
• 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions

Invisible Solutions Book: https://invisiblesolutionsbook.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to value podcast, we speak with bestselling author Jeff Goins. Jeff is the author of "Real Artists don't Starve", and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change their fortunes.

See the full episode at https://wp.me/p6pllj-1ro

• 00:01:30 Jeff's personal journey, starting as a starving artist
• 00:03:30 How he discovered the joy of writing, even though he didn't know what to write about
• 00:05:00 The myth of the starving artist, and how it is related to the stories we tell ourselves
• 00:08:00 During the Renaissance, many artists actually earned quite well
• 00:13:00 The difference between starving artists and thriving artists nowadays
• 00:15:30 How creative people can change their stories and mindset for success
• 00:17:30 The danger with trying to follow your passion, and what to do instead
• 00:19:00 Finding the intersection of passion, skill and demand
• 00:22:00 What keeps Jeff creative is continually pushing himself to grow

Jeff's website: www.goinswriter.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to value podcast, we speak with bestselling author Jeff Goins.

Jeff is the author of "Real Artists don't Starve", and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change their fortunes.

See the full episode at https://wp.me/p6pllj-1ro 

• 00:01:30 Jeff's personal journey, starting as a starving artist
• 00:03:30 How he discovered the joy of writing, even though he didn't know what to write about
• 00:05:00 The myth of the starving artist, and how it is related to the stories we tell ourselves
• 00:08:00 During the Renaissance, many artists actually earned quite well
• 00:13:00 The difference between starving artists and thriving artists nowadays
• 00:15:30 How creative people can change their stories and mindset for success
• 00:17:30 The danger with trying to follow your passion, and what to do instead
• 00:19:00 Finding the intersection of passion, skill and demand
• 00:22:00 What keeps Jeff creative is continually pushing himself to grow

Jeff's website: www.goinswriter.com 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.

Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.

• 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies
• 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong
• 00:03:15 you need a well defined problem to be solved
• 00:05:00 what he had learnt in his more than 40 years teaching these techniques
• 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them
• 00:08:15 the link between CPS and Design Thinking
• 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative
• 00:13:15 practical techniques people can use, from his new book "Create in a Flash"
• 00:14:45 to spark your creativity, it is important to make connections

• Create in a Flash book on Amazon: https://amzn.to/36KIeHH
• Free videos for the book: https://rogerfirestien.com/create-in-a-flash/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.

Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.

• 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies
• 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong
• 00:03:15 you need a well defined problem to be solved
• 00:05:00 what he had learnt in his more than 40 years teaching these techniques
• 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them
• 00:08:15 the link between CPS and Design Thinking
• 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative
• 00:13:15 practical techniques people can use, from his new book "Create in a Flash"
• 00:14:45 to spark your creativity, it is important to make connections

• Create in a Flash book on Amazon: https://amzn.to/36KIeHH
• Free videos for the book: https://rogerfirestien.com/create-in-a-flash/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.

Read the full article: https://wp.me/p6pllj-1r6

We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.

• 00:01:00 - How Adam's father's innovation journey helped Loctite succeed
• 00:03:00 - The best way to innovate is by finding the needs of your customers' customer
• 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research
• 00:07:00 - Adaptive innovation - What must be true...?
• 00:11:30 - Look for global needs first
• 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen
• 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process
• 00:18:00 - Lack of innovation is usually due to a lack of time
• 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry
• 00:20:30 - Go and speak to the users

• Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/
• Elemence Consulting: https://elemence.net/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.

Read the full article: https://wp.me/p6pllj-1r6 

We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.

• 00:01:00 - How Adam's father's innovation journey helped Loctite succeed
• 00:03:00 - The best way to innovate is by finding the needs of your customers' customer
• 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research
• 00:07:00 - Adaptive innovation - What must be true...?
• 00:11:30 - Look for global needs first
• 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen
• 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process
• 00:18:00 - Lack of innovation is usually due to a lack of time
• 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry
• 00:20:30 - Go and speak to the users

• Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/
• Elemence Consulting: https://elemence.net/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Prof Keith Sawyer from the University of North Carolina, Chapel Hill.

See the full episode at https://wp.me/p6pllj-1r2

Prof Sawyer is an expert researcher on creativity, and we talk about what it takes for children to learn most effectively, how teachers and schools need to adapt to new ways of teaching, and how this can teach us about becoming more creative.

• 00:01:30 - The convergence of research into learning and creativity, and how the two complement each other
• 00:03:15 - What the research is telling us about the difference between shallow knowledge (memorising) and deeper knowledge (required for creativity)
• 00:05:15 - Based on his research, Creative performance is based on a balance of general creative skills, as well as domain-specific experience and knowledge on which to build
• 00:07:00 - The Art Bias in schools and teaching
• 00:10:30 - If you teach for deeper understanding of a subject, the research shows that the performance of students on shallow knowledge (facts) assessments also improves as a result
• 00:12:30 - Teachers should introduce some improvisation into their classrooms
• 00:14:00 - Group Flow: where several people can be in a flow state together. Teachers can collaborate with their students through guided improvisation
• 00:16:30 - How changing the style of teaching, and learning, can be scary for many participants at first
• 00:19:45 - His view on what the trends of creativity are

• Keith's Website: http://keithsawyer.com/
• Keith's Linkedin page: https://www.linkedin.com/in/keith-sawyer-6414b7/
• Book: The Creative Classroom: https://amzn.to/2Lg20mo

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Prof Keith Sawyer from the University of North Carolina, Chapel Hill.

See the full episode at https://wp.me/p6pllj-1r2 

Prof Sawyer is an expert researcher on creativity, and we talk about what it takes for children to learn most effectively, how teachers and schools need to adapt to new ways of teaching, and how this can teach us about becoming more creative.

• 00:01:30 - The convergence of research into learning and creativity, and how the two complement each other
• 00:03:15 - What the research is telling us about the difference between shallow knowledge (memorising) and deeper knowledge (required for creativity)
• 00:05:15 - Based on his research, Creative performance is based on a balance of general creative skills, as well as domain-specific experience and knowledge on which to build
• 00:07:00 - The Art Bias in schools and teaching
• 00:10:30 - If you teach for deeper understanding of a subject, the research shows that the performance of students on shallow knowledge (facts) assessments also improves as a result
• 00:12:30 - Teachers should introduce some improvisation into their classrooms
• 00:14:00 - Group Flow: where several people can be in a flow state together. Teachers can collaborate with their students through guided improvisation
• 00:16:30 - How changing the style of teaching, and learning, can be scary for many participants at first
• 00:19:45 - His view on what the trends of creativity are

• Keith's Website: http://keithsawyer.com/
• Keith's Linkedin page: https://www.linkedin.com/in/keith-sawyer-6414b7/
• Book: The Creative Classroom: https://amzn.to/2Lg20mo 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.

See the full episode here: https://wp.me/p6pllj-1qK

It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform.

• 00:03:00 - The reason why this book was written to be as short as possible
• 00:06:00 - The three jobs of an innovator
• 00:08:00 - The causes for an innovator's gap
• 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
• 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers
• 00:17:00 - The difference between real-world innovation and explanations of innovation
• 00:19:30 - Max's own innovation journey and the importance of keeping up networks and connections to continue his own development

• Max's new book: The Innovator's book: https://amzn.to/2oWSsVn
• Max's Linkedin: https://www.linkedin.com/in/maxmckeown/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com