Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.

See the full episode here: https://wp.me/p6pllj-1qK 

It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform. 

• 00:03:00 - The reason why this book was written to be as short as possible
• 00:06:00 - The three jobs of an innovator
• 00:08:00 - The causes for an innovator's gap
• 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
• 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers
• 00:17:00 - The difference between real-world innovation and explanations of innovation
• 00:19:30 - Max's own innovation journey and the importance of keeping up networks and connections to continue his own development

• Max's new book: The Innovator's book: https://amzn.to/2oWSsVn
• Max's Linkedin: https://www.linkedin.com/in/maxmckeown/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the podcast, we speak with Ron Carucci, Founder of Navalent and an expert on assessing and building leadership capabilities in teams.

See the full episode at https://wp.me/p6pllj-1qi

Ron's company has researched over 2,700 leaders across more than 10 years to determine what the capabilities of successful leaders are, and what causes more than half of newly-promoted leaders to fail.

• 00:02:00 What is leadership?
• 00:03:30 Not everyone in a leadership position is actually a leader, and more than half of leaders fail
• 00:04:30 Many people are being promoted into management positions which far exceed their capabilities
• 00:07:30 The four patterns required to be a successful leader: Context, Breadth, Choice, Connection
• 00:12:00 Can these four capabilities be learned and developed?
• 00:14:30 The issues new leaders have once they have been promoted
• 00:15:30 How today's obsession with getting promoted upwards, people think that you're not doing a good job
• 00:18:30 What causes some people to become comfortable lying in an organisation: Lack of strategic clarity, purpose, governance, border wars
• 00:21:30 What can individual leaders do to improve team performance?
• 00:23:00 Look for areas where different teams are working towards conflicting metrics
• 00:24:30 If at least once a week someone isn't telling you something is not working, you suck
• 00:25:00 The importance of psychological safety to innovate

• Navalent website: https://www.navalent.com/
• Ron's Twitter: https://twitter.com/RonCarucci
• Ron's Linkedin: https://www.linkedin.com/in/roncarucci/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the podcast, we speak with Ron Carucci, Founder of Navalent and an expert on assessing and building leadership capabilities in teams.

See the full episode at https://wp.me/p6pllj-1qi 

Ron's company has researched over 2,700 leaders across more than 10 years to determine what the capabilities of successful leaders are, and what causes more than half of newly-promoted leaders to fail.

• 00:02:00 What is leadership?
• 00:03:30 Not everyone in a leadership position is actually a leader, and more than half of leaders fail
• 00:04:30 Many people are being promoted into management positions which far exceed their capabilities
• 00:07:30 The four patterns required to be a successful leader: Context, Breadth, Choice, Connection
• 00:12:00 Can these four capabilities be learned and developed?
• 00:14:30 The issues new leaders have once they have been promoted
• 00:15:30 How today's obsession with getting promoted upwards, people think that you're not doing a good job
• 00:18:30 What causes some people to become comfortable lying in an organisation: Lack of strategic clarity, purpose, governance, border wars
• 00:21:30 What can individual leaders do to improve team performance?
• 00:23:00 Look for areas where different teams are working towards conflicting metrics
• 00:24:30 If at least once a week someone isn't telling you something is not working, you suck
• 00:25:00 The importance of psychological safety to innovate

• Navalent website: https://www.navalent.com/
• Ron's Twitter: https://twitter.com/RonCarucci 
• Ron's Linkedin: https://www.linkedin.com/in/roncarucci/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Jesse Nieminen, Co-Founder of Innovation Software company Viima.

We talk about how companies can improve their innovation cultures, and how software is only part of the solution.

See the full original article at https://wp.me/p6pllj-1q1

• 00:01:00 - The story of the Viima innovation management platform
• 00:03:30 - The issue which large companies have is managing innovation
• 00:06:00 - Companies have more ideas than they can implement
• 00:09:30 - Case study of how a large insurance company learned to better understand and fix their challenges based on customer feedback
• 00:11:30 - How customer service has become more focused on getting good feedback, rather than fixing the core issues
• 00:14:30 - Culture really matters, both top-down and bottom-up

• Viima: https://www.viima.com
• Jesse's Linkedin profile: https://www.linkedin.com/in/jessenieminen/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Jesse Nieminen, Co-Founder of Innovation Software company Viima.

We talk about how companies can improve their innovation cultures, and how software is only part of the solution.

See the full original article at https://wp.me/p6pllj-1q1 

• 00:01:00 - The story of the Viima innovation management platform
• 00:03:30 - The issue which large companies have is managing innovation
• 00:06:00 - Companies have more ideas than they can implement
• 00:09:30 - Case study of how a large insurance company learned to better understand and fix their challenges based on customer feedback
• 00:11:30 - How customer service has become more focused on getting good feedback, rather than fixing the core issues
• 00:14:30 - Culture really matters, both top-down and bottom-up

• Viima: https://www.viima.com
• Jesse's Linkedin profile: https://www.linkedin.com/in/jessenieminen/ 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In the premier podcast episode of Season 3, we speak with world-famous voice actor and keynote speaker Joshua Seth.

See the full episode at https://wp.me/p6pllj-1pM

Joshua has been the voice of characters in over 100 animated TV shows and movies and has a diverse background across creative disciplines like music, theatre, and stage illusions. In today's episode, we talk about how we need to become more comfortable letting go of expectations in order to unleash our innate creativity.

• 00:01:30 - How his childhood formed his creative outlook
• 00:03:45 - The importance of letting go of expectations
• 00:05:45 - While still remaining focused on creativity
• 00:08:00 - What he learned about creative states from performing hypnosis
• 00:09:30 - The importance of unstructured play
• 00:15:15 - Joshua's personal creative process, and how this is enhanced by collaboration
• 00:18:00 - The issue with getting into a work routine, trying to perform tasks 'correctly'
• 00:20:00 - Using cards to trigger more effective brainstorming sessions, by removing the fear of the blank page
• 00:22:30 - Helping a team focus on the task at hand
• 00:27:15 - Examples where Joshua saw an immediate change in people's creative mindset, and what triggered it

• Joshua Seth's website: https://www.joshuaseth.com/
• Finding Focus Book: https://amzn.to/35B7nVE

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In the premier podcast episode of Season 3, we speak with world-famous voice actor and keynote speaker Joshua Seth.

See the full episode at https://wp.me/p6pllj-1pM 

Joshua has been the voice of characters in over 100 animated TV shows and movies and has a diverse background across creative disciplines like music, theatre, and stage illusions. In today's episode, we talk about how we need to become more comfortable letting go of expectations in order to unleash our innate creativity.

• 00:01:30 - How his childhood formed his creative outlook
• 00:03:45 - The importance of letting go of expectations
• 00:05:45 - While still remaining focused on creativity
• 00:08:00 - What he learned about creative states from performing hypnosis
• 00:09:30 - The importance of unstructured play
• 00:15:15 - Joshua's personal creative process, and how this is enhanced by collaboration
• 00:18:00 - The issue with getting into a work routine, trying to perform tasks 'correctly'
• 00:20:00 - Using cards to trigger more effective brainstorming sessions, by removing the fear of the blank page
• 00:22:30 - Helping a team focus on the task at hand
• 00:27:15 - Examples where Joshua saw an immediate change in people's creative mindset, and what triggered it

• Joshua Seth's website: https://www.joshuaseth.com/
• Finding Focus Book: https://amzn.to/35B7nVE

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something.

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

See the full original episode at: https://wp.me/p6pllj-1pJ

• 00:03:00 - What actually does a Creative Director do? It is about guiding your team to produce their best work
• 00:05:30 - What myths people misunderstand about what it is like working in advertising. It is lot like being an artist, it is a business.
• 00:08:00 - Coaching people on their creative journey
• 00:10:00 - There is no stereotypical "type" of creative person, they come in all different people, and they all have their own types of challenges
• 00:13:00 - Is everyone creative? The creative adult is the child that survives.
• 00:15:30 - Creative jobs are going to become more important in the future, as creativity is something that computers cannot master (although they are getting closer)
• 00:18:15 - Rodd does not believe that software will ever be able to compete with the creativity of a human, because there is no heart and soul in it
• 00:20:30 - When hiring people for his creative agencies, Rodd preferred to hire people who had experienced a life, rather than just learned the techniques
• 00:22:00 - Creative thinking skills are vital for all types of business
• 00:23:00 - A lot of agencies are struggling because they forgot the "creative" part. Many of them have become reactive rather than proactively creating new innovations

• Rodd's Linkedin profile: https://www.linkedin.com/in/roddchant/
• Rodd's email: [email protected]

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something.

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

See the full original episode at: https://wp.me/p6pllj-1pJ 

• 00:03:00 - What actually does a Creative Director do? It is about guiding your team to produce their best work
• 00:05:30 - What myths people misunderstand about what it is like working in advertising. It is lot like being an artist, it is a business.
• 00:08:00 - Coaching people on their creative journey
• 00:10:00 - There is no stereotypical "type" of creative person, they come in all different people, and they all have their own types of challenges
• 00:13:00 - Is everyone creative? The creative adult is the child that survives. 
• 00:15:30 - Creative jobs are going to become more important in the future, as creativity is something that computers cannot master (although they are getting closer)
• 00:18:15 - Rodd does not believe that software will ever be able to compete with the creativity of a human, because there is no heart and soul in it
• 00:20:30 - When hiring people for his creative agencies, Rodd preferred to hire people who had experienced a life, rather than just learned the techniques
• 00:22:00 - Creative thinking skills are vital for all types of business
• 00:23:00 - A lot of agencies are struggling because they forgot the "creative" part. Many of them have become reactive rather than proactively creating new innovations

• Rodd's Linkedin profile: https://www.linkedin.com/in/roddchant/
• Rodd's email: [email protected] 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Ray Fleming, the Higher Education Director for Microsoft Australia.

We speak about how Microsoft went from losing its status as a worldwide innovator to rediscovering what it takes for innovation to succeed at a large, well-established company.

See the full original episode at https://wp.me/p6pllj-1pI

• 00:01:30 - How to connect technology to business purpose
• 00:02:30 - How Satya Nadella joining as Microsoft's CEO completely changed the company culture in the past 5 years
• 00:04:15 - Why having someone from engineering and product development leading the company changed their outlook towards solving new problems
• 00:06:00 - Moving from a company of Know-it-Alls to an organisation of Learn-it-Alls, which allowed Microsoft's team members to take more risks and move faster
• 00:08:15 - When you were an Enterprise Service provider, you couldn't afford to Move Fast and Break Things. However, now Microsoft has changed the way they iteratively release products
• 00:10:00 - How Microsoft put their solutions on other people's platforms because that is what the consumers wanted
• 00:13:15 - What it took for culture to change. One way was to embed continuous learning
• 00:15:15 - How becoming a data-led decision-making organisation allowed them to make the right decisions. This helped to move away from HiPPOs.
• 00:19:00 - How academic models need to change in order to provide skills of the future
• 00:21:00 - To demonstrate the importance of a culture of innovation, start from the top. Have senior leadership communicate what they are doing to continually learn and try new things.

• Ray's Linkedin profile: https://www.linkedin.com/in/rayfleming/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com