Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, we speak with Stuart Semple, a visual artist based in Dorset, England and also one of the people in the centre of a recent controversy within the artistic world.

What follows is an interesting story about how one of the world's most famous artists Anish Kapoor was given the exclusive rights to produce art using the "blackest black" pigment ever produced, called Vantablack (which I have written about previously here: https://www.ideatovalue.com/curi/nickskillicorn/2016/07/new-blackest-material-world-absorbing-99-965-light/).

Stuart is leading the fight back, saying it is bad news for all other artists to be prevented from expressing themselves using this new medium, and has also worked to make extreme colours available to everyone with his "pinkest pink" paint (except for Mr Kapoor though).

Topics covered in this episode:

* Stuart's history and current art projects (01:00)

* The controversy behind Vantablack and how the artistic community was excluded (02:30)

* Should an artist not have the right to have exclusive access to something if they get there first? (05:45)

* How different artists will use materials in different ways to express themselves (07:00)

* Stuart's history in creating colours and getting to the pinkest pink in the world, with yet more controversy (08:30)

* Our computers can't actually handle the brightness of real-life colour saturations, and only output in Red, Blue and Green (10:30)

* Everyone gets creative blocks, even professional artists, but you need to work through them (12:00)

* The difference between work he initiates himself and work commissioned by other people (13:45)

* The difference between creativity and self-expression (16:00)

* Does he still feel anxiety about what people will think before he releases his work (17:00)

Links from this Episode:

* Stuart's art: http://stuartsemple.com 

* Buying some of Stuart's amazing paint: https://culturehustle.com/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/

Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business.

Topics covered in this interview:

* All of the things which prevented him from getting his first book published (02:00)

* The importance of getting help (03:30)

* Why journaling doesn't work (06:00)

* How the most important thing is to truly decide to get it done and committing to it (07:30)

* Why you should declare to the world that you will get it done (08:00)

* Why you should write a book at all, to help your business (10:30)

* The worst way, and best way, to make money as an author (15:00)

* How you find out what people are interested in and turn it into a bestseller (16:30)

Links mentioned in this episode:

Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/ 

Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business.

Topics covered in this interview:

* All of the things which prevented him from getting his first book published (02:00)

* The importance of getting help (03:30)

* Why journaling doesn't work (06:00)

* How the most important thing is to truly decide to get it done and committing to it (07:30)

* Why you should declare to the world that you will get it done (08:00)

* Why you should write a book at all, to help your business (10:30)

* The worst way, and best way, to make money as an author (15:00)

* How you find out what people are interested in and turn it into a bestseller (16:30)

Links mentioned in this episode:

Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/

Topics covered in this episode:

* His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00)

* What causes a disconnect between what companies expect people want, and how the market actually reacts (05:00)

* What is a customer need and how to define it (05:30)

* How Tony introduced Outcome-Driven Innovation to Professor Clayton Christensen, and how this became the Jobs to be done theory (07:00)

* What exactly is Jobs to be done theory? (09:00)

* Most innovations struggle because they only get part of a job done, not the entire job (10:30)

* How Jobs to be done can be used to both discover new markets, or improve offerings in an existing market (12:00)

* How even though in an overall average market there might not appear to be any needs, if you segment the market you might find pockets of people with specific needs (who are more underserved than anyone else) which would also benefit other users (14:00)

* Why ideal avatars don't actually exist in reality (17:00)

* How to use metrics and analysis to determine if there is a large enough market for these unmet needs (18:30)

Links mentioned in this episode:

* Strategyn Homepage: https://strategyn.com/

* Jobs to be done book: http://amzn.to/2uOmoAb

* What customers want book: http://amzn.to/2tVtJ4C

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/ 

Topics covered in this episode:

* His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00)

* What causes a disconnect between what companies expect people want, and how the market actually reacts (05:00)

* What is a customer need and how to define it (05:30)

* How Tony introduced Outcome-Driven Innovation to Professor Clayton Christensen, and how this became the Jobs to be done theory (07:00)

* What exactly is Jobs to be done theory? (09:00)

* Most innovations struggle because they only get part of a job done, not the entire job (10:30)

* How Jobs to be done can be used to both discover new markets, or improve offerings in an existing market (12:00)

* How even though in an overall average market there might not appear to be any needs, if you segment the market you might find pockets of people with specific needs (who are more underserved than anyone else) which would also benefit other users (14:00)

* Why ideal avatars don't actually exist in reality (17:00)

* How to use metrics and analysis to determine if there is a large enough market for these unmet needs (18:30)

Links mentioned in this episode:

* Strategyn Homepage: https://strategyn.com/

* Jobs to be done book: http://amzn.to/2uOmoAb 

* What customers want book: http://amzn.to/2tVtJ4C 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden.

https://www.ideatovalue.com/podc/nickskillicorn/2017/06/podcast-015-samuel-west-can-learn-museum-failure/

The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.

The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Talking points from the episode:

• Why "failure as a badge of honour" in Silicon Valley is not necessarily a good thing (03:45)
• The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00)
• The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45)
• The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00)
• The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30)
• The difference between failure as part of experimentation, and failure of a project overall (19:30)
• What companies can do to avoid catastrophic failure (20:30)

Links from this Episode:

Museum of Failure: https://www.museumoffailure.se/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden.

https://www.ideatovalue.com/podc/nickskillicorn/2017/06/podcast-015-samuel-west-can-learn-museum-failure/ 

The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.

The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Talking points from the episode:

• Why "failure as a badge of honour" in Silicon Valley is not necessarily a good thing (03:45)
• The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00)
• The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45)
• The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00)
• The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30)
• The difference between failure as part of experimentation, and failure of a project overall (19:30)
• What companies can do to avoid catastrophic failure (20:30)

Links from this Episode:

Museum of Failure: https://www.museumoffailure.se/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/

Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running innovation projects.

Things we discuss in today's episode:

• What lean innovation is, "Doing the right things at the right time" (02:30)
• The dangers of premature scaling (03:45)
• The main hurdles to implementing Lean Innovation, and how startups handle it more effectively than large companies (05:00)
• How to build organisational capabilities needed for Lean Innovation (07:00)
• In his view, innovation is the combination of creative ideas with sustainably profitable business models (07:45)
• How the Lean Product Lifecycle can help companies release funds for innovation projects incrementally and more effectively (09:00)
• The difference between startups and established companies (11:30)
• Thinking about your portfolio of products and projects (12:30)
• How to divide your resources and budget across a portfolio of innovation projects (13:30)
• Why large companies do not let their projects fail (15:30)
• How to make multiple small investments to validate ideas through experiments (16:00)
• Getting more people involved in innovation (18:00)
• The problem with most innovation labs (19:30)
• How you can spot a bad idea (21:00)
• The tension between MBAs and Creatives within companies (21:30)

Links mentioned in today's episode:

• http://www.tendayiviki.com/
• The Corporate Startup Book

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/ 

Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running innovation projects.

Things we discuss in today's episode:

• What lean innovation is, "Doing the right things at the right time" (02:30)
• The dangers of premature scaling (03:45)
• The main hurdles to implementing Lean Innovation, and how startups handle it more effectively than large companies (05:00)
• How to build organisational capabilities needed for Lean Innovation (07:00)
• In his view, innovation is the combination of creative ideas with sustainably profitable business models (07:45)
• How the Lean Product Lifecycle can help companies release funds for innovation projects incrementally and more effectively (09:00)
• The difference between startups and established companies (11:30)
• Thinking about your portfolio of products and projects (12:30)
• How to divide your resources and budget across a portfolio of innovation projects (13:30)
• Why large companies do not let their projects fail (15:30)
• How to make multiple small investments to validate ideas through experiments (16:00)
• Getting more people involved in innovation (18:00)
• The problem with most innovation labs (19:30)
• How you can spot a bad idea (21:00)
• The tension between MBAs and Creatives within companies (21:30)

Links mentioned in today's episode:

• http://www.tendayiviki.com/ 
• The Corporate Startup Book

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/

Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities.

TeamLab is best known for its ingenious art installations based on light and projection, and in contrast to many traditional collectives, is made up of not only artists but also engineers, programmers, animators and mathematicians. In addition to gallery artworks, they also produce other digital content like applications, performance shows and specialist websites.

We discuss how these hyper-creative groups develop art which pushes boundaries.

Things we cover in this episode:

• What makes up their Art Collective (01:30)
• Describing the large interactive lighting exhibition "No boundaries" they did in London (03:00)
• How creativity has no boundaries in his mind (06:30)
• How teams create work together (08:00)
• Using prototypes (10:30)
• Whether they believe that they are geniuses (12:00)
• How to approach challenges you have never seen before (13:00)
• What they do when they get stuck (14:00)
• Finding the right goals (16:00)
• Whether other people can become more creative (18:00)

Links mentioned in the episode:

https://www.teamlab.art

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr