Idea to Value - Creativity and Innovation with Nick Skillicorn

In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/ 

Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities.

TeamLab is best known for its ingenious art installations based on light and projection, and in contrast to many traditional collectives, is made up of not only artists but also engineers, programmers, animators and mathematicians. In addition to gallery artworks, they also produce other digital content like applications, performance shows and specialist websites.

We discuss how these hyper-creative groups develop art which pushes boundaries.

Things we cover in this episode:

• What makes up their Art Collective (01:30)
• Describing the large interactive lighting exhibition "No boundaries" they did in London (03:00)
• How creativity has no boundaries in his mind (06:30)
• How teams create work together (08:00)
• Using prototypes (10:30)
• Whether they believe that they are geniuses (12:00)
• How to approach challenges you have never seen before (13:00)
• What they do when they get stuck (14:00)
• Finding the right goals (16:00)
• Whether other people can become more creative (18:00)

Links mentioned in the episode:

https://www.teamlab.art 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/

A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others.

We also talk about the stories from his new book "That S*it will never sell"

We talk about what it takes to find an idea for a new product.

Things discussed in this week's interview:

• Even good ideas take a long time to become a success. It took Baileys about 5-7 years to become a worldwide success. (02:30)
• In order for a new idea to gain traction within a company, it needs to get support from someone quite senior who sees the potential, even if that person doesn't like the product themselves (05:30)
• Often, middle management ends up getting in the way because they simply do not have the authority to say yes and enable ideas (06:30)
• The consumer is not always right, especially in focus groups. They don't really care about the product. Market research is put on too high a pedestal (08:00)
• If you want to come up with a good solution, you need to really understand your client's problem (09:15)
• You should always check your product with consumers, as they will give you insights and viewpoints you would never have thought of, but you need to know which insights to listen to (10:00)
• The best work is created as a dialogue between the briefer and the creator (13:30)
• In order to get an idea to work, you need commitment from the right people in various parts of the business and have them take ownership (14:30)
• You should never have a Plan B (18:00)
• Research will never give you all the confidence that a product will work (19:00)
• "Consumer don't know what they like, but they like what they know" (20:30)

Links mentioned in this episode:

http://thatshitwillneversell.com/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman. 

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/ 

A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others.

We also talk about the stories from his new book "That S*it will never sell"

We talk about what it takes to find an idea for a new product.

Things discussed in this week's interview:

• Even good ideas take a long time to become a success. It took Baileys about 5-7 years to become a worldwide success. (02:30)
• In order for a new idea to gain traction within a company, it needs to get support from someone quite senior who sees the potential, even if that person doesn't like the product themselves (05:30)
• Often, middle management ends up getting in the way because they simply do not have the authority to say yes and enable ideas (06:30)
• The consumer is not always right, especially in focus groups. They don't really care about the product. Market research is put on too high a pedestal (08:00)
• If you want to come up with a good solution, you need to really understand your client's problem (09:15)
• You should always check your product with consumers, as they will give you insights and viewpoints you would never have thought of, but you need to know which insights to listen to (10:00)
• The best work is created as a dialogue between the briefer and the creator (13:30)
• In order to get an idea to work, you need commitment from the right people in various parts of the business and have them take ownership (14:30)
• You should never have a Plan B (18:00)
• Research will never give you all the confidence that a product will work (19:00)
• "Consumer don't know what they like, but they like what they know" (20:30)

Links mentioned in this episode:

http://thatshitwillneversell.com/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

https://www.innovationandcreativitysummit.com

As you're already a loyal member of the Idea to Value community, I know something about you:

You care about your own creativity and ability to generate innovative new ideas.

Which is why I wanted to let you know about something happening next week I KNOW you will love.

And best of all, I already know you will definitely be able to make it and get value from it.

How can I possibly know that you'll be able to make it?

Because: 1. There is no travel involved (so no asking for approval from your boss) 2. There is no cost involved (so no need to buy tickets) 3. The stuff being shared is available whenever you want (for a limited time)

So what am I talking about?

I've spent the last few months working in secret, interviewing 45+ of the world's most respected thought leaders on creativity and innovation and asking them what it takes to understand your own creativity, manage innovation teams successfully and build a culture where innovation doesn't die, but thrives.

And next week, I'm making all of this incredible knowledge available to YOU and the rest of the world, completely for FREE.

It is called the Innovation and Creativity Summit 2017. www.innovationandcreativitysummit.com

This unique virtual summit brings together fascinating men and women from around the world, including • Multiple Best-selling authors • People leading innovation in billion dollar companies • Cutting edge researchers helping us understand creativity • Actors • Artists • And many more Thought Leaders sharing their how-to's and strategies on what WORKS

The summit runs from the 2nd to the 9th of April 2017, which is next week. And with more than 45 expert interviews to choose from, all 100% exclusive to this event, you are guaranteed to get amazing insights which will change the way you think of your own creativity and innovation efforts.

And for a very limited time, you can get FREE access to stream all of the specific interviews you want.

Click on the link to go to https://www.innovationandcreativitysummit.com and get your free pass right now

I look forward to hosting you at the Innovation and Creativity Summit in April.

All the best,

Nick Skillicorn

https://www.innovationandcreativitysummit.com

As you're already a loyal member of the Idea to Value community, I know something about you:

You care about your own creativity and ability to generate innovative new ideas.

Which is why I wanted to let you know about something happening next week I KNOW you will love.

And best of all, I already know you will definitely be able to make it and get value from it.

How can I possibly know that you'll be able to make it?

Because:
1. There is no travel involved (so no asking for approval from your boss)
2. There is no cost involved (so no need to buy tickets)
3. The stuff being shared is available whenever you want (for a limited time)

So what am I talking about?

I've spent the last few months working in secret, interviewing 45+ of the world's most respected thought leaders on creativity and innovation and asking them what it takes to understand your own creativity, manage innovation teams successfully and build a culture where innovation doesn't die, but thrives.

And next week, I'm making all of this incredible knowledge available to YOU and the rest of the world, completely for FREE.

It is called the Innovation and Creativity Summit 2017.
www.innovationandcreativitysummit.com  

This unique virtual summit brings together fascinating men and women from around the world, including
• Multiple Best-selling authors
• People leading innovation in billion dollar companies
• Cutting edge researchers helping us understand creativity
• Actors
• Artists
• And many more Thought Leaders sharing their how-to's and strategies on what WORKS

The summit runs from the 2nd to the 9th of April 2017, which is next week. And with more than 45 expert interviews to choose from, all 100% exclusive to this event, you are guaranteed to get amazing insights which will change the way you think of your own creativity and innovation efforts.

And for a very limited time, you can get FREE access to stream all of the specific interviews you want.

Click on the link to go to https://www.innovationandcreativitysummit.com and get your free pass right now

I look forward to hosting you at the Innovation and Creativity Summit in April.

All the best,

Nick Skillicorn

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying things which have never been done before (02:30) * The purpose and evolution of an Innovation Hub at Ogilvy (04:15) * The challenge of working with imperfect technology at the start (06:45) * How you measure success of innovation in a lab, the "Six R's" (07:30) * How business management happens in the creative industries (09:30) * How leadership attitudes affect innovation (11:00) * Is an innovation lab appropriate for every company? (12:00)

Links included: * The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html * Nicole's Website: https://www.nicoleyershon.com

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/ 

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today:
* Moving from an analog world to a digital world (01:30)
* Trying things which have never been done before (02:30)
* The purpose and evolution of an Innovation Hub at Ogilvy (04:15)
* The challenge of working with imperfect technology at the start (06:45)
* How you measure success of innovation in a lab, the "Six R's" (07:30)
* How business management happens in the creative industries (09:30)
* How leadership attitudes affect innovation (11:00)
* Is an innovation lab appropriate for every company? (12:00)

Links included:
* The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html 
* Nicole's Website: https://www.nicoleyershon.com 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/

Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework.

In today's episode, we talk about:

* Why executives need coaching on innovation (05:35) * Why senior leaders often feel like they need to start from the beginning with innovation (07:35) * What has changed in innovation over the past few years, divergence and convergence (11:15) * The Three Horizons Innovation Framework (13:30) * How to think of time horizons and shareholder return in your innovation efforts (19:00) * How to allocate resources to innovation (23:00) * Exploiting vs Exploring in business (24:00)

Links:

* Paul's blog: https://paul4innovating.com/ * Agility Innovation: http://www.agilityinnovation.com/ * HOCA Consulting: http://www.hocaconsulting.com

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/ 

Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework.

In today's episode, we talk about:

* Why executives need coaching on innovation (05:35)
* Why senior leaders often feel like they need to start from the beginning with innovation (07:35)
* What has changed in innovation over the past few years, divergence and convergence (11:15)
* The Three Horizons Innovation Framework (13:30)
* How to think of time horizons and shareholder return in your innovation efforts (19:00)
* How to allocate resources to innovation (23:00)
* Exploiting vs Exploring in business (24:00)

Links:

* Paul's blog: https://paul4innovating.com/ 
* Agility Innovation: http://www.agilityinnovation.com/ 
* HOCA Consulting: http://www.hocaconsulting.com 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak to Simon Hill, founder of Idea Management software company Wazoku.

https://www.ideatovalue.com/podc/nickskillicorn/2017/02/podcast-008-simon-hill-get-everyone-involved-everyday-innovation/

Wazoku has grown steadily in the past few years into one of the big players in the idea management space, enabling companies to gather ideas from across the entire company and track their progress much more efficiently than with traditional brainstorming or idea suggestion schemes.

They have also been at the forefront of what they call "EveryDay Innovation", which aims to help companies better understand what it takes for everyone in a company to be involved with innovation and to find out how they are performing against other companies.

Things we cover in today's episode: * Software itself is not a silver bullet which will make you innovative (02:20) * What is EveryDay innovation? (02:45) * How you benchmark innovation across other companies (04:45) * What distinguishes a novice company against a mature company when it comes to innovation (06:40) * How different teams within a company can get involved in innovation (09:15) * What idea management software actually does to help innovation management (10:40) * How people within companies feel like they are involved in innovation (13:30) * Co-creating innovation with customers (14:40)

Links mentioned in this episode:

* Wazoku's website: https://www.wazoku.com/ * The EveryDay innovation thought leadership: https://www.wazoku.com/everydayinnovation/

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr