Today the IDEA Pro Show interviews Peter Twist, MSc, 2013 IDEA Fitness Inspiration Award recipient and 2010 IDEA Program Director of the Year.
Twist has not only helped to shape our industry over the past 25 years, he also has profoundly impacted IDEA's path and that of countless fitness professionals, clients and athletes. He has been a shining star, mentor and beacon of positive energy. He recently made the monumental decision to close the doors of his successful brick and mortar businesses in Vancouver due in large part to frustrations with COVID-19 restrictions in North America. He speaks candidly about closing this chapter of his career and gives a glimpse of what comes next.
Pete has held many leadership roles in our great industry. In a CV with too many achievements to detail for such a brief intro, here are but a few bullets from his highlights reel:
Pete is a sport scientist, academic researcher, a coach to professional and everday athletes, an author and subject matter expert who has tirelessly shared his knowledge around the globe. He is an entrepreneur, industry disruptor and contrarian. When everyone else is zigging, Twister is almost always ZAGGING. Topping the list of his leadership traits are his boldness to blaze unique paths and his generous spirit. Once he does the heavy lifting and clears the way, he circles back to the trailhead and pulls others along with him. He is a builder of bridges and a true visionary.
Links to contact Peter Twist
- Website: Twisteducation.ca
- FB: Peter.Twist13
- WeChat:PeterTwist
- IG: @coachpetertwist
- LI: Peter Twist
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IDEAfit PRO SHOW is hosted by Madeleine McCormick, Digital Marketing Manager, ideafit.com; executive produced by Allyssa Ertz; produced and engineered by Michael Hilding. Copyright 2024 by IDEA Health & Fitness Association. All rights reserved.
IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 42 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness™!
