Have you heard the buzz surrounding Apple's iOS 14.5 update?

It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines.

This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting back and criticizing the changes.

But what does this mean for real estate marketing?

In this episode, I'm covering what ATT is, how it will impact Facebook advertising, my opinion on the real estate search apps, and what the takeaways are for real estate agents.

While Apple is emphasizing privacy protection, Facebook is fighting back that it's a blow to small businesses. And big real estate tech sites, like Zillow and Realtor, have apps that could be affected. Let's explore what this means for the industry and the average real estate agent.

View Episode's Blog:

• See screenshots of the notifications, watch the video from Apple, get resources to update your Ads, and read the complete article -
• ideasforrealestate.com/episodes/ios-145-update-real-estate-marketing-and-realtors

Related Episodes:

• Ep 05: How to Create a Marketing Plan
• Ep 07: What to Post on Social
• Ep 39: Branding Part 1

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Have you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end!

But your real estate marketing doesn't have to be complicated.

Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business!

In this episode, I'll be covering the best real estate marketing templates, including my:

• "Complete REALTOR Marketing Plan"

• "30 Days of Social Media Calendar"

• "Branding Analysis Worksheet"

• "Branding Photoshoot Worksheet"

• "Strategic Video Worksheet"

• "Social for New Agents Worksheet"

• "Instagram Bio Template"

View Episode's Blog:

• ideasforrealestate.com/episodes/real-estate-marketing-templates-guides-pdf-downloads

Download Episode's Freebie:

• ideasforrealestate.com/episodes/real-estate-marketing-templates-guides-pdf-downloads

Related Episodes:

• Ep 05: How to Create a Marketing Plan
• Ep 07: What to Post on Social
• Ep 13: Instagram Bio for REALTORS
• Ep 23: Framework for Videos
• Ep 26: Branding Photos
• Ep 39: Branding Part 1
• Ep 40: Branding Part 2

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

If you're looking to connect with more buyers and sellers while growing your brand as a real estate agent, then Instagram Reels could be for you!

Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch.

And you don't have to do any silly dances to see results in your real estate marketing. So, on this week's episode, we're diving into Instagram Reels for REALTORS.

If you're wondering if it's worth your time? I'll skip right to the spoiler - if you're marketing on Instagram, it definitely is!

In this episode, we'll cover:

• What are Instagram Reels
• Why Use Them
• Creative Examples
• Tips for Your Marketing

Whether you're looking to dive deeper into niche marketing, work on your agent branding, farm a geographic area, or even promote your listings, you can do it all with Reels!

Check out my first Reel here -https://www.instagram.com/p/CNdpaSpjr-j/?utm_source=ig_web_copy_link

View Episode's Blog:

• ideasforrealestate.com/episodes/instagram-open-house-post-strategy

Related Episodes:

• Ep 08: Strategic Hashtags
• Ep 13: Instagram Bio for REALTORS
• Ep 25: Tik Tok for Real Estate
• Ep 45. Seven Day Open House Strategy

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

One of my biggest marketing cheats has constantly been reusing listing photos.

We're always looking for content in real estate marketing, and it's a shame to waste high-quality images!

And now, more than ever, homes are selling incredibly quickly. You might have hardly used the photos at all before the home goes under contract. But here's the thing - you don't have to use your listing photos only to promote an active listing. You can use these photos to continue to promote yourself and your services.

So, today we're talking about creating 25 creative social media posts using old listing photos.

Don't stress about taking notes! View the complete blog for this episode:

• ideasforrealestate.com/episodes/real-estate-social-media-posts-using-listing-photos

Related Freebies:

• Social Media Calendar & Plan
• Personal Branding Photoshoot Worksheet
• All Freebies

Related Episodes:

• Ep 7: What to Post on Social for Agents
• Ep 14: Tips for Lead Capture
• Ep 20: Writing Social Captions
• Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

In today's market, is it necessary to invest in listing marketing and open houses?

Yes! You worked hard to get that listing - let's use it to help you get more!

That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion.

So, in today's episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Even if you've scaled back on your marketing for listings because they're selling so quickly, you definitely want to tune in as well.

Because every listing you currently have could lead to your next opportunity!

View Episodes' Blog:

• ideasforrealestate.com/episodes/instagram-open-house-post-strategy

Related Episodes:

• Ep 08: Strategic Hashtags
• Ep 13: Instagram Bio for REALTORS
• Ep 14: Effective Real Estate Lead Capture
• Ep 35: Free Photos for Your Marketing

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Homes are selling quickly, and there's high demand from buyers across the nation.

So, how exactly do you engage with the people on social who are considering selling their homes?

After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area.

These ideas are beyond the popular posts about the process and specific about your local market and today's market conditions.

Don't stress about taking notes! View the complete blog for this episode:

• https://ideasforrealestate.com/episodes/social-instagram-post-ideas-attracting-home-sellers

Related Freebies:

• Social Media Calendar & Plan
• Personal Branding Photoshoot Worksheet
• All Freebies

Related Episodes:

• Ep 7: What to Post on Social for Agents
• Ep 20: Writing Social Captions
• Ep 23: The Framework of a Successful Video
• Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online?

What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes!

I'm obsessed with new construction because it can be a goldmine for your real estate marketing. And I'm not talking about just attracting buyers. New construction marketing can form the basis of your strategy or be an easy content opportunity for REALTORS.

In this episode, we will cover why to invest time in it, how to get started with it, and some creative ideas for marketing.

So, let's steal that model home magic for your marketing in this week's episode!

Don't stress about taking notes! View the complete blog for this episode:

• http://ideasforrealestate.com/episodes/modern-real-estate-marketing-strategies

Mentioned Freebies:

• Social Media Calendar & Plan
• Personal Branding Photoshoot Worksheet
• All Freebies

Related Episodes:

• Ep 7: What to Post on Social for Agents
• Ep 20: Writing Social Captions
• Ep 23: The Framework of a Successful Video
• Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Imagine your ideal customer is ready to buy their next home. They're not 100% sure where they want to live or are familiar with the area.

So, they head online, like so many of us do, and start researching.

They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specializes in their area to sell their home.

Now, ask yourself honestly - what's the likelihood that they would find you and all that you offer - online?

So in today's episode, we're going to cover exactly how to get your ideal customer to find you online by leveraging local SEO for real estate.

We'll be covering:

• Why you should focus on SEO for your real estate website
• How to select a niche
• Getting started with keyword research
• Creating content for your SEO strategy
• How to promote your content
• Continuously focusing on your website's SEO for long-term results

Be sure to tune in for an approachable take on SEO for real estate!

Related Episodes:

• Ep 34: Pinterest for Real Estate Marketing
• Ep 14: Effective Real Estate Lead Capture
• Ep 35: Free Photos for Your Marketing
• Ep 5: How to Create a Marketing Plan

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Real estate is full of information. Info geared toward the buying or selling process. Info about the communities. Info about yourself as an agent. There's a lot of informative and entertaining content out there to comb through!

Now, last year Instagram Guides was released as a way to help organize content on the platform. But I have to ask? Are Instagram Guides just another feature of Instagram to give you a headache or something you need to pay attention to in real estate? Let's find out in this week's episode.

Related Episodes:

• Ep 27: How to Find & Engage Your Next Customer on Instagram
• Ep 13: How to Write an Instagram Bio for REALTORS
• Ep 10: The Best Instagram Planning Tools for Agents

Related Freebies:

• Social Media Calendar & Plan
• Personal Branding Photoshoot Worksheet
• All Freebies

Connect with me, Heather Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them.

I want you to picture this dream customer going through their own real estate journey - whether that's buying or selling. They have a million things going on in their life. Yet, they knew right away that you were the agent to connect with. You were the agent that could empower them to reach their own real estate goals.

They're not just your dream customer. You're their dream agent.

That's the power of great branding. And that's what we're going to talk about today on part 2 of our branding for real estate agents series.

Mentioned Freebies:

• Branding Worksheet
• Personal Branding Photoshoot Worksheet
• All Freebies

Related Episodes:

• Ep 39: Branding for Real Estate (Part 1)
• Ep 5: How to Create a Marketing Plan
• Ep 7: What to Post on Social for Agents
• Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

• Instagram - @IdeasforRealEstate
• Facebook - @IdeasForRealEstate
• Online - http://ideasforrealestate.com

P.S. Interested in learning more about my upcoming Branding for Real Estate Agents Course? Be the first to know all of the details - https://ideasforrealestate.com/learnmore