I believe that the best real estate marketing is a pathway to relationships.

It's the crossroads of where your ideal customer and your unique brand meet. It's not about selling. It's about serving

Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining.

Unlike any other form of marketing for real estate, video represents you and your brand in a way a photo or words never could.

When we think about relationship-based marketing, video is a jumpstart to those relationships. How many people do you feel like you know because you've watched a movie with them in it, a tv show, or in today's world - even somebody from their stories on Instagram?

You don't need to have a big budget or even be a natural on camera to benefit from video, you just need a purpose. And on today's episode, I'm covering the three videos you need in your business as a REALTOR or real estate agent.

Episode Resources:

• Episode & Shownotes: https://ideasforrealestate.com/episodes/ep-07-what-to-post-on-instagram-amp-social-media-for-real-estate-agents
• Today's Freebie: "WORKSHEET: Creating a Strategic Video" - https://ideasforrealestate.com/video

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

When we think about marketing ourselves and advertising our businesses, the conversation often turns to us. That's natural. As a real estate agent, you want your marketing to help you achieve your goals. Whether that's increasing the number of homes you sell, working in a new price range, or even targeting a new area, it's very tempting to have the voice of your real estate marketing be all about you.

You might be saying, "I'm the best agent to work with in XYZ area" or "Why I can sell your home faster and for more money."

On today's quick tip, let's flip your real estate marketing script. Tailoring your marketing to focus less on you and more on the people you're serving, will actually help you attract more potential customers and engage the people you already know.

Because great marketing isn't all about you.

Episode Resources:

• Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-11-why-your-real-estate-marketing-shouldnt-be-all-about-you
• 10 Step Marketing Plan" - https://ideasforrealestate.com/plan

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Posting quality content consistently on Instagram for Real Estate can be a struggle. But it doesn't have to be! On today's quick tip, I'm covering my favorite tools and apps to not only plan out social media marketing for REALTORS but also to ensure that it looks good as well.

You want to make sure what you're posting on social media is purposeful, engaging, and in line with your goals as a REALTOR. So, when potential customers see your post in their feeds, they stop and say awhile

I'm covering:

• The tool I use to plan out my content on Instagram
• How I create a cohesive look when planning
• Editing photos to reflect your personal branding
• Selecting content that supports your real estate marketing strategy

Episode Resources:

• Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-10-the-best-instagram-planning-tools-for-realtors
• Today's Freebie: "Social Media Marketing Plan" - https://ideasforrealestate.com/calendar

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

If you're wondering if blogs are still relevant in 2020, I have one question for you - is google still relevant in 2020? Absolutely, yes! People are used to turning online to find the information they're searching for. And I bet, there's a lot of potential topics about Real Estate in your area you could be providing people! Blogging has the potential to engage new people, generate leads, grow your personal branding, and provide value - to you - for years to come. So, on today's episode, we're covering three reasons why you should start a real estate blog in 2020.

Episode Resources:

• Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-09-blogging-for-real-estate-in-2020-three-reasons
• Today's Freebie: "Creating a Real Estate Marketing Plan Template" - https://ideasforrealestate.com/plan

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Online - https://ideasforrealestate.com/

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Learn how to use the best real estate hashtags on Instagram for your social media marketing strategy as an agent or REALTOR. From how to research to creative opportunities, get your content seen by more homebuyers and sellers!

Today, we're uncovering how a solid hashtag strategy can not only increase the exposure of your individual posts but lead to an increase in your following as well.

We're covering:

• Why hashtags matter to real estate marketing on Instagram
• How to choose the right ones to get you seen by more potential customers
• How to research for the best opportunities
• The secret to choosing the right number of hashtags
• Tips you don't want to do
• & my favorite, creative opportunities to increase your exposure!

P.S. Struggling with what to post on social? I've figured out a formula so you always have an idea for high-quality, relevant content! Download my 30-day calendar and creative post ideas here.

Episode Resources:

• Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-08-how-to-use-strategic-instagram-hashtags-for-real-estate
• Today's Freebie: "Social Media Marketing Plan" - https://ideasforrealestate.com/calendar

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Today's episode is for everyone who has ever struggled with what to post on social media.

While social media for real estate marketing is an incredible tool, it can be overwhelming, and I've received several messages on Instagram lately echoing that same sentiment.

April in Wisconsin said, "I'm struggling the most to come up with content to put on my social media platforms, especially since I don't have any listings or reviews right now."

Crystal in Oregon is right there with her. She says, "I'm focusing on growing my business through social media. It's really an underutilized tool in my area." She then goes on to say, "My struggle right now is figuring out the best way to connect with those using Instagram in my area."

Ladies, and everybody who has been unsure about what to post as a real estate agent or REALTOR, this episode is for you!

To make social media easier for you, I've created a 30-Day Calendar.

Episode Resources:

• Shownotes & Blog:https://ideasforrealestate.com/episodes/ep-07-what-to-post-on-instagram-amp-social-media-for-real-estate-agents
• Today's Freebie: "Social Media Marketing Plan" - https://ideasforrealestate.com/calendar

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Episode 06. Gaining a Following on Instagram & Social Media for REALTORS

On today's quick tip we're diving into how to gain a following on social media, specifically, Instagram.

The content covered today is designed to be a part of a successful marketing strategy for real estate agents. These tips will not only help you increase your numbers but also (and more importantly!) empower you to form more meaningful connections.

You'll have a social media foundation that will help fuel your overall business by implementing these strategies in your social media marketing.

To make social media easier for you, I've created a 30-Day Calendar.

Episode Resources:

• Shownotes & Blog: https://ideasforrealestate.com/episodes/how-to-gain-a-following-on-instagram-and-social-media-for-realtors
• Today's Freebie: "Social Media Marketing Plan" - https://ideasforrealestate.com/calendar

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Pinterest - @IdeasForRealEstate
• Online - https://ideasforrealestate.com

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Creating a real estate marketing plan doesn't have to be a daunting task. It just needs to be a well-thought-out one.

No matter your budget or your level of experience, your marketing plan is the chance for YOU to set yourself up for success. It doesn't matter what time of year it is or the season in your business. Everyone could use a solid marketing plan. In today's episode, we're going to explore the 10 essential steps to creating your marketing plan.

I've created marketing plans with budgets that were hundreds of thousands of dollars for the year and marketing plans that are as economical as possible. They all have one thing in common.

The best plans leverage what you're already good at combined with where there is opportunity in the market.

To figure this out, we're going to go on a journey today of our own personal goals, analysis of past efforts, research, and ultimately planning.

To make planning easier for you, I've created a marketing planning template!

Episode Resources:

• Shownotes & Blog: http://ideasforrealestate.com/episodes/how-to-create-a-real-estate-agent-marketing-plan
• Today's Freebie: "Creating a Real Estate Marketing Plan Template" - https://ideasforrealestate.com/plan

Let's Connect!

• Contact me, Heather Colby:
• Instagram - @IdeasforRealEstate
• Online - https://ideasforrealestate.com/

More Good Stuff!

• Marketing Freebies: https://ideasforrealestate.com/freebies
• All Episodes: https://ideasforrealestate.com/episodes

Is something holding you back from doing video in 2020? Would you love to do video but aren't sure of yourself?

I get it.

I felt the same way when I first started doing video. I'd think, why is my voice so weird? What is going on with my hands? Guys, I am a serious hand talker! Everybody has these thoughts, and eventually, I learned to stop getting in my own way.

On today's quick tip, we're going to overcome the fear of doing videos for your real estate marketing with a few easy tips!

Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-04-overcoming-the-fear-of-video-for-real-estate-agents

Today's Freebie: "Easily Create Strategic Videos - Worksheet" - https://ideasforrealestate.com/video

Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com More Freebies: https://ideasforrealestate.com/freebies

Ready to connect with more millennial homebuyers through your real estate marketing? I cover creating content that attracts, making your social media appealing, and how to demonstrate your level of service in a modern way.

Today's Freebie: "30 Days of Social Media Ideas - Calendar" - https://ideasforrealestate.com/calendar

Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com

More Freebies: https://ideasforrealestate.com/freebies