Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. Today we have Edward Boches, Chief Innovation Officer at Mullen Advertising, with us. On the forefront of the social media space, Edward has strong feelings about how we need to live and think differently in this brave new world. And, coming from a guy who's seen it all, it's valuable advice for any idea person.

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BIO:

Edward Boches is the Chief Innovation Officer Mullen in Boston. That means his job, as he puts it, is to constantly hack the system in an effort to inspire change and get people to embrace the new technologies, platforms and consumer behaviors necessary to create cool and relevant ideas for clients.

Over his 30 year career, Edward has been a newspaper reporter, speech writer, account executive, public relations counsel, copywriter and creative director. He’s built a full-service ad agency; worked with dozens of noteworthy brands; launched high-tech and internet start-ups; collaborated with world famous directors, photographers and editors; co-written television commercials with Ellen DeGeneres; presented ideas to Oprah Winfrey; created award winning websites; launched an emerging social media practice; and incubated thenextgreatgeneration.com.

When they say a rolling stone gathers no moss, I think they’re talking about Edward Boches!

You can follow Edward at his fantastic blog called "Creativity Unbound": www.http://edwardboches.com

To learn more about Ideasicle and Will Burns, click here: http://www.ideasicle.com/Ideasicle_Site/Ideasicle.html

Ever feel a strange “vibe” in a room, or know what someone is thinking before they talk, or even feel that jolt of inspiration when you have a great idea? Well, today we’re going to talk about an incredibly mysterious force, one that could unlock all of our creative potential, called “subtle energy,” with Dr. Synthia Andrews.

Welcome to the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea.

BIO:

Synthia is a naturopathic physician with 30 years experience as a massage and energy practitioner. Through her practice, she realized that the body is a fully equipped vehicle for engaging energy reality. Understanding how to awaken this vehicle and facilitate people’s energy path is her life work. She uses the techniques in her book, “The Path of Energy,” personally, in client sessions and in meditation groups. She teaches energy awareness workshops and lectures around the world.

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Welcome to the Ideasicle Podcast where we attempt to untangle the mysteries of the elusive idea.

Today we have advertising giant, Jon Steel. Learn why he gives his direct reports unlimited vacation (it's not why you think), how a baseball game was the impetus behind one of the great Goodby campaigns of all time, and get his view as to what creativity really is, among many, many other fascinating topics. 

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BIO:

Jon is an advertising strategist and writer, whose job is to provide strategic and creative direction to WPP Group clients and agencies alike. 

Prior to joining WPP, he trained as an account planner at London agency Boase Massimi Pollitt, before spending ten years as Vice-Chairman and Director of Account Planning at Goodby, Silverstein & Partners in San Francisco. His client experience includes brands like Nike, Coca-Cola, Hewlett-Packard, Unilever, Sony, Major League Baseball, Porsche and Budweiser.

Jon is the author of Truth, Lies & Advertising  (1998) and Perfect Pitch (2006), both published by John Wiley & Sons, New York.

Now living in Western Australia, he works with George Patterson/Y&R as Chief Strategy Officer. In addition to this role, he is responsible for WPP’s Marketing Fellowship program, an elite recruitment and training scheme designed to attract top graduate talent from around the world to careers in marketing communications.

Today we have about ten creative people wrapped up in one. We’re talking to a writer, novelist, playwright, screenwriter, poet, speaker and creativity teacher, Jamie Cat Callan.

BIO:

Jamie is the author of French Women Don’t Sleep Alone and the recently published “Bonjour, Happiness! Secrets to Finding your Joie de Vivre” She is the creator of The Writer’s Toolbox, and has appeared in The New York Times Modern Love column, the Missouri Review, Story and many other places.  Jamie is also an inspirational speaker, a total Francophile and an unabashed romantic. 

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Welcome to the Ideasicle Podcast, where we untangle the mysteries of the elusive idea.

Today, reality is taking a back seat. We are exploring a fascinating emerging category for marketing ideas called "augmented reality," also known as AR. We are very interested in augmented reality at Ideasicle because it’s such an unbridled expanse for new marketing ideas. And as the proliferation of smartphones, from Android to iPhone to everything in-between, continues, augmented reality is fast becoming a mainstream phenomenon. So it’s important as marketers that we understand it.

Bio:

Our guest today, Vivian Rosenthal, is going to help us out. She has been mastering this new medium for a decade now. She got her masters at the Columbia University School of Architecture in 2001. She is the founder and CEO of Goldrun, an augmented reality app that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world. Vivian is also the co-founder of Tronic studio, a digital media and experiential design company. She has been named one of Creativity Magazine's top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology. She has been selected as a jury member for the Andy Awards and One Show Interactive Awards and the Art Directors Club.

Show Notes:

Today we are talking with someone who thinks about creativity for a living. As a writer and creativity consultant, Jeffrey Davis shows creatives and entrepreneurs how to rally wonder as an ally to stay open to possibility, persevere through creative challenges, and connect with what matters most.

BIO:

He is founder of Tracking Wonder Consulting and writes the Tracking Wonder blog for Psychology Today. He is President of Center To Page, LLC through which he has mentored aspiring and New York Times best-selling writers alike. He also is founder of the Yoga as Muse Programs & Training and is also author of the groundbreaking book The Journey from the Center to the Page: Yoga Philosophies and Practices as Muse for Authentic Writing.

He has led workshops internationally at the University of New Mexico’s Taos Writer’s Conference, Kripalu Center in Western Massachusetts, The Omega Institute, the Writers Lab on the Greek isle of Skyros, and Nova Scotia’s Tatamagouche Centre among other places. He teaches at Western Connecticut State University’s MFA in Creative & Professional Writing Program.

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I’m not kidding around anymore. Today, I’ve brought in a knight to help us.

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. ‘All Our Futures: Creativity, Culture and Education’ (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. 

For twelve years, he was Professor of Education at the University of Warwick in the UK and is now Professor Emeritus. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies. His 2006 TED Talk is the most emailed TED Talk in history.

His new book, a New York Times Best Seller, ‘The Element: How Finding Your Passion Changes Everything’ has been translated into twenty languages.

Show Notes:

Sir Ken asked that we all check out a site he’s working on called www.thepeacefulplanet.com.

Today we’re talking to a seasoned veteran in the advertising business, George Parker. This guy has spent more than thirty five years in the Madison avenue salt mines with such major agencies as Ogilvy & Mather, Y&R, Chiat Day, JWT and many others. He’s worked in New York, San Francisco, London, Paris, Stockholm and Detroit. In the course of his career he’s won Cannes Lions, CLIOs, EFFIES, the David Ogilvy Award and several hundred other bits of tin and plastic. His blog AdScam, which was named one of the four best ad blogs in the world by Campaign Magazine, is required reading for those looking for a piss & vinegar view of the world’s second oldest profession.

He’s also written a new book called, “The Ubiquitous Persuaders.”

Show Notes:

Today we’re going client side to see how transformative ideas and creativity can be on the inside of the house. And there’s no one better to talk to about that than Tom Butta. 

Tom Butta has sat squarely in the hot seat of transformation for his entire career. As CMO or CEO he has helped public and private companies capitalize on critical moments and accelerate through opportunity. 

He started in advertising at Hill Holiday and Y&R. As CMO of Red Hat where he helped position open source technologies as a viable alternative to proprietary one. He also helped drive the second highest IPO in NASDAQ history. As CMO of PTC Tom helped position product development as a value play with his seminal work around The Way to Product First. That work -- and the value roadmap he architected in 2002 -- is still in use today by PTC which is now the second largest independent software company in the world.

As CEO of Superstock, Tom helped create a legitimate challenger to Getty Images in the digital creative content space 

As CEO of FGI, Tom helped position both KPMG and Deloitte as viable challengers to Accenture, Newsweek as the rightful owner of newsweeklies, Reebok PUMP as an alternative performance brand to Nike, and Armani A/X Exchange as an accessible designer brand. 

He was a Fast Company Fast 50 Reader's Choice winner. And is a lecturer at UNC's Kenan-Flagler Business School and New York Institute of Technology. 

Today, Tom is founder and managing director of 21Weeks, a brand value accelerator for CEOs and executives dissatisfied with the status quo. Clients include those in cloud computing, advertising systems of record, online chat and support, product development, and international tennis tournaments. 

And I might add he, like me, is a Hamilton College grad. Which we discovered by accident while working together years ago. He even was the same year as my older brother, Andy. Spooky.

Show notes:

Nick Egan was raised in the punk rock era. So it’s no surprise that his ideas on ideas are nothing short of beautiful anarchy. What is art? How is education failing the creative process? How did he almost fail out of art school and become a huge artistic success? Listen to this episode of the Ideasicle Podcast and find out.

Nick Egan is a British-born director working since 1976 in the industry of art, design and film for music, as well as the advertising business. This includes album designs, art direction with photographers, music videos since the 1980s, TV commercials, and web design. In the 1970s Nick was well known as a record sleeve designer connected with the Punk Rock Movement, designing sleeves for The Clash and, Bow Wow Wow and later for Dexy's Midnight Runners. He established a long lasting working relationship with Malcolm McClaren, manager of the Sex Pistols and Vivienne Westwood. He worked on McClaren's Duck Rock and Fans album, with art direction for Westwood's early fashion shows in London and Paris. He has directed music videos for Duran Duran, Alanis Morisette and Oasis, among others.

We cover a lot of ground:

You can learn more about Nick Egan at his web site: www.nickegan.com