What’s the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you’ll hit it every time, is equally true in marketing. If you don’t have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.

Guest’s Background:

Declan Dunn’s been a pioneering insider in the fields of online education, corporate performance enhancement and online marketing since 1995. This unusual skill set allows him to bring people together in business settings large and small, enhance their relationships, and then empower them to monetize those relationships.

His passionate presentations based on results have been shared from San Francisco to Shenzhen, Australia, London, and at major industry conferences.

Today he helps companies by growing their audience, identifying key revenue models, and executing the plan while building data assets that add value. The key is integrating digital – social and mobile connections – into the traditional Internet business model. He is called in to conduct business development and recommend key paths for growth, helping 11 companies get acquired or go IPO and teaching over 60 million students.

He is also the founder of one of the first social networks dedicated to education by Adobe for its Social Impact in Media, which has taught over 50 million 6-12th grade students worldwide.

Identify Your Target Audience – Overview

Step 1: Persona development through search and trigger words

Step 2: Persona development through social channels

Step 3: Persona development through messaging by the numbers.

How to Measure Success

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