Welcome everyone to a special episode of the Tech Sales Insights Podcast! This is the last part of the discussion on SKO by David Nour, CEO of The Nour Group. Today, he shares ten ideas to consider to make your SKOs more consistent, and ultimately, more successful. David also talks about using image and story to deliver your path forward and how that relates to the customer lifecycle journey.

HIGHLIGHTS

• Align image and story to cascade the vision throughout the organization
• The sales loop vs the sales funnel
• 10 ideas to make your SKO more impactful
• David's planned marquis events

“If it's all rosy, then it looks too manufactured. But every healthy relationship goes through some challenges, right? We had this challenge and your team took over, I am now drinking Kool-Aid. I am eating our own cooking of "Oh my God, how amazing are we" because now there's an independent. And that's the key.” - David on having an independent identity that can say how great the organization is

Find out more about David in the links below:

• LinkedIn: https://www.linkedin.com/in/davidnour/
• Twitter: https://twitter.com/davidnour
• Website: https://nourgroup.com/

In case you missed part 2, check it out [here - Part 2 Link]!

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This episode of Tech Sales Insights is brought to you by: 

Sales Community | https://www.salescommunity.com/