In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business.

Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how to be honest with yourself about progress and recognise when it is time to tweak what you are doing.

KEY TAKEAWAYS

• Sustainable change takes time.
• Be consistent and patient. If you are not, nothing will change.
• Be honest with yourself about how much you are doing to change things. Often, when you look at the data you will realise that your efforts are too limited.
• Use measurable data to monitor how effective what you are doing is.
• We are all guilty of shiny object syndrome e.g. buying a course, starting strong, but being distracted by another course before we have taken action on the first one.
• Accept that making a change usually means a bit of discomfort.
• Cold calling is hard but very effective. Once you get comfortable with it, do it regularly, so that you never lose the skill.
• Stop using the “nothing works” excuse. If others are finding success you can too.
• Fear of rejection is normal, but don´t let it stop you. The more often you get rejected, the more resilient you become and the less it will bother you.
• Having a strong purpose and regularly reminding yourself of it will push you outside of your comfort zone and get you results.
• Sometimes hiring someone to do the day-to-day tasks is the change that you need to make. 

 

BEST MOMENTS

“What have you identified that you'd like a different outcome for?”

“What's the motivation behind wanting the change? And is the motivation high enough?”

“You have to keep stepping out of that comfort zone if you genuinely want something to change.”

“Social media… is the best form of advertising you will ever get. However, it is not the only form.”

“I´d say there is an element of magpieing, because we are only human…there´s the little shiny object thing.”

 

EPISODE RESOURCES

Hannah Molloy episode - https://podcasts.apple.com/gb/podcast/how-knowing-your-why-and-developing-your-character/id1727170978?i=1000655605787

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

 

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.