If Prices Could Talk

In this episode, Jeet Mukherjee and Tracy Dent break down the numbers behind Super Bowl advertising, how companies justify multimillion-dollar ad spends, and what these marketing decisions reveal about consumer behavior.

AGENDA TOPICS

00:00 Introductions

00:44 Why companies spend millions on ads

08:28 When the $7M ad spot is worth it

11:00 Nike’s first Super Bowl ad in 27 years

17:34 Brand building impact of iconic ads

19:11 The disruption of live sports on streaming platforms

21:17 The future of pure play digital ad investments and B2B

Jeet's LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Tracy's LinkedIn: https://www.linkedin.com/in/tracyleighdent/

Greg James joins us to discuss the role of AI in B2B markets. We talk about the recent disruption with DeepSeek, explore real-world applications of AI with pricing processes, and unpack expectations for AI adoption in the coming months and years.

Granted with 14 patents, Greg is a 30-year industry veteran who has led engineering teams at companies like Intel, Verizon, and Google. Throughout his career, he has led mechanical design teams, enabled customers to manufacture with Intel's advanced SMT and socketed chips, and developed and delivered thermal and mechanical solutions for mobile PCs.  

Greg's LinkedIn:  https://www.linkedin.com/in/gregoryajames/

Jeet’s LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/

How do you know when it's time to update your price model? Aaron Fransen joins us to unpack the signs and symptoms of misalignment in price and value - and how to get your strategy and messaging back on track.

(Hint: market research plays a big role.)

In this episode, we discuss:

Roundtable episode with Aaron Fransen, Jeet Mukherjee, Pete Morelli, and Tracy Dent.

Aaron’s LinkedIn: https://www.linkedin.com/in/aaronfransen/

Jeet’s LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/

www.holdenadvisors.com

In this episode, we sit down with Melissa Vincent, CEO of Pipeline Entrepreneurial Fellowship, to discuss the unique challenges and opportunities founders face in 2025. 

From navigating setbacks to defending value in competitive markets, we talk strategies, success stories, and a-ha moments that have helped to grow startups and entrepreneurs in the Pipeline community. 

The Pipeline Fellowship Program has produced many of the Midwest region's top entrepreneurs, collectively generating over $2.7 billion in revenue, raising more than $850 million in capital, and contributing nearly $995 million in wages to the local economy.

Melissa’s LinkedIn: https://www.linkedin.com/in/melissa-vincent-b136263/ 

Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/ 

Adnan’s LinkedIn: https://www.linkedin.com/in/adnanakbari/ 

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/  

Pipeline Entrepreneurial Fellowship website: https://www.pipelineentrepreneurs.com

Join us for a roundtable discussion with with Jeet Mukherjee, Pete Morelli, Adnan Akbari, and Tracy Dent.

In this episode, we discuss recent pricing-related headlines and key takeaways for pricing and B2B commercial lessons and implications from:

- Klarna's partnership announcement with Stripe ahead of its IPO and what it means for payment strategies

- Boeing's production challenges and their ripple effects on supplier negotiations

- Nordstrom’s $4 billion move to go private and its implications

- Nvidia's supercomputer announcement at CES, its $3000 price point, and ripple effects the product might have on competitive dynamics, data privacy considerations, and the growing demand for AI-enabled tools.

We’ll unpack lessons from these events and what they mean for B2B leaders navigating pricing, growth, and negotiation in 2025.

Articles referenced:

CNBC: Klarna scores global payment deal with Stripe to expand reach ahead of blockbuster U.S. IPO

https://www.cnbc.com/2025/01/14/klarna-scores-global-payment-deal-with-stripe-ahead-of-blockbuster-ipo.html

WSJ: Nordstrom Family Reaches $4 Billion Deal to Take Retailer Private

https://www.wsj.com/business/retail/nordstrom-family-to-take-retailer-private-in-roughly-4-billion-deal-1eaf9733

CNN: Boeing CEO says the company must fundamentally change as losses surge

https://www.cnn.com/2024/10/23/investing/boeing-losses/index.html

Market Beat

Boeing: 4 reasons it will be the comeback story of 2025

https://www.marketbeat.com/originals/boeing-4-reasons-it-will-be-the-comeback-story-of-2025/#:~:text=Key%20Points,18%2C%202024.

Tech Crunch: Nvidia’s Project Digits is a ‘personal AI supercomputer’

https://techcrunch.com/2025/01/06/nvidias-project-digits-is-a-personal-ai-computer/

In this episode, Tracy Dent speaks with Greg James and Jeet Mukherjee about Intel, a company that once defined the cutting edge of technology but now finds itself struggling to compete with industry giants like Nvidia and AMD.

We talk about the drivers behind Intel’s success in the golden age, why things started to fall off, and how others began to take market share and eventually lead the semiconductor industry. We also discuss red flags for when a company is about to get leapfrogged in position, and where Intel might go from here.

Granted with 14 patents, Greg is a 30-year industry veteran who has led engineering teams at companies like Intel, Verizon, and Google. Throughout his career, he has led mechanical design teams, enabled customers to manufacture with Intel's advanced SMT and socketed chips, and developed and delivered thermal and mechanical solutions for mobile PCs.  

Roundtable discussion with Jeet Mukherjee, Pete Morelli, Adnan Akbari, and Tracy Dent. In this episode, we discuss the year’s pricing-related news and key takeaways for pricing and B2B markets in 2025.

Join us as we break down some of the bigger headlines of the year and implications for next year’s strategies. We discuss what drove executive exits, how IPOs reshaped markets, and some lessons every leader can take into 2025.

In this episode, Jason Burley, Group Vice President at Grande Custom Ingredients Group, joins Brian Doyle, Patrick McCullough, and Tracy Dent from Holden Advisors to explore the art of value selling in B2B. The conversation covers strategies for navigating high-pressure negotiation dynamics, staying aligned both within your team and with your customers, and shifting the focus from price to delivering real, lasting value.

In this episode, Tracy Dent and Jeet Mukherjee speak with Lynn Guinn about his decades of experience as an executive at Cargill, the largest private company in the US. Topics include his approaches to pricing strategy, navigating global markets, and building pricing power through disciplined negotiations.

Roundtable discussion with Jeet Mukherjee, Pete Morelli, Adnan Akbari, and Tracy Dent. In this episode, we discuss recent pricing-related headlines and key takeaways for pricing and B2B commercial impact.