If You Know You Grow

In today’s episode, Chantel Brayley sits down with Jessy Marshall, the powerhouse founder of Hive HQ, known for championing female-led brands and rewriting what modern PR and brand storytelling look like. Jessy is industry known for building one of Australia’s most respected boutique agencies, working with emerging icons and guiding them through high-growth moments.

It’s honest, grounded and filled with practical gems for anyone building a brand, a business or a career in the creative space. Jessy brings a refreshing mix of expertise, humility and straight-talk, the perfect match for the If You Know You Grow ethos.

In this episode, Chantel sits down with Viv Conway, the powerhouse co-founder behind Girls Get Off , the unapologetic sexual wellness brand that changed the way women talk about pleasure, confidence, and owning their desires.

Viv opens up about what it really takes to build a disruptive brand in a taboo space, from navigating judgement and social media bans, to creating a community built on humour, empowerment and honesty. She shares how Girls Get Off grew from a lock down concept into a movement, the lessons learned from scaling a business that doesn’t play by the rules, and the realities of never needing to pivot your strategy.

It’s real, it’s cheeky, and it’s exactly the kind of chat you didn’t know you needed.

Welcome to another week- It’s a bit chaotic, a bit honest, and very on brand. Chantel talks about why getting comfortable being uncomfortable has been one of the biggest lessons of her life.

She shares how discomfort has shaped her growth and how to tell the difference between feeling disregulated and simply stretching yourself. There are stories about burnout, boundaries, saying yes before you’re ready, and showing up a little messy because perfection is overrated anyway.

In this episode you’ll hear about

• How to use discomfort as a sign that you’re on the right track
• Why quitting what looks good on paper can be the best decision
• Learning to microdose discomfort through small actions
• Letting go of people pleasing and sitting with vulnerability
• Finding calm and regulation after chaos

The episode wraps with a Smash or Pass segment on saying yes before you’re ready, quitting when it’s not aligned, and asking for feedback you might not want to hear.

It’s an episode that feels like a long chat with a friend who’s reminding you that growth isn’t supposed to feel safe. It’s meant to feel new, raw, and a little uncomfortable.

Chantel Brayley pulls back the curtain on one of retail’s biggest periods, Black Friday & Cyber Monday (BFCM) and shares actionable, quick tactics you can deploy right now (yes, weeks out, not months) whether you’re a startup or scaling brand.

Inside you’ll hear:

• Why this peak period isn’t just about big discounts but about cash flow vs profit, and how knowing the difference could make or break your business.

• Thought-provoking questions to ask about your offer: Does it drive conversions? Or does it build brand equity and lifetime value?

• How to ramp up your audience and tracking ahead of the sale, think wish-lists, influencer previews, retargeting set-ups.

• Why your email flows and automation must be short, sharp and sale-specific for this window to work.

• What happens after the sale: prepping yourself for the “hangover” period, shifting your messaging, and how to keep momentum.

• A rapid Smash or Pass on tactics: what to lean into (sneaky VIP access, mystery discount codes, influencer-led previews) and what to steer clear of (false urgency, deep discounting that undermines your brand).

After a short hiatus, Chantel returns to the mic with a reflective yet power-packed solo episode exploring one of the biggest blockers to business and personal growth, yourself. A little on the fly (because, in true entrepreneurial fashion, she misplaced her SD card), this episode dives deep into the recurring mistakes Chantel sees among founders and leaders scaling businesses.

She shares a mix of hard truths, practical advice, and stories from her own life, from securing the keys to her first commercial space to navigating seven flights in eight days. Whether you’re a founder, executive, or creative, this episode is your permission slip to let go, delegate, and scale smarter.

Are you in your own Way?

• Why thinking you’re “the best at everything” might actually be killing your creativity and business growth.
• The hidden link between poor systems and high stress.
• How lack of training, boundaries, and care create disengaged teams.
• The danger of chasing “shiny” hires and missing hungry mid-tier talent.
• Why there’s no single right answer — success lies in knowing your lane and vetting partners properly.

 this episode, Chantel sits down with Athena Savvas, Sustainability and Impact Manager at Dissh, who is leading The Encoreship, a platform reshaping how businesses think about diversity, inclusion, and re-entry into the workforce. Together, they explore The Encoreship , a powerful initiative supporting women returning to work after career breaks.

Athena shares her insights on how organisations can create spaces where women aren’t just invited back, but truly valued, upskilled, and seen. From challenging unconscious bias to implementing structural change, this conversation goes beyond token inclusion — it’s about building equitable workplaces that work for everyone.

They also discuss:

• The origins and impact of the Encoreship movement.

• Why businesses must move from intention to action when it comes to gender equity.

• How Dissh empowers companies to think differently about talent and leadership.

• Real stories from women navigating their return to work, and what needs to change.

Whether you’re a business leader, HR professional, or a woman preparing to step back into your career, this episode offers tangible insights and inspiration for reimagining what inclusion really looks like.

Because true diversity isn’t about ticking boxes — it’s about rewriting the narrative.

In this audio-only, self-edited mini, Chantel is fresh from a cinema screening and deep in her feels about modern showmanship, brand narrative and the pressure to “always be on.” Using Taylor-level launchcraft as a springboard, she breaks down how Easter-egg hype, narrative control and 360° strategy translate to founders, creators and anyone showing up online. Expect real talk on curated authenticity, parasocial expectations, and why you don’t owe the internet everything—plus practical ways to protect your energy, set realistic goals and still grow.

PS: It’s audio-only—tan marinating, hair up, zero fancy intro—just Chantel.

In this episode, I sit down with e-commerce and marketing strategist Jemma Fox to unpack the tough but exciting realities of scaling a brand in today’s fast-moving digital landscape. The people you work with, the culture you build, and the tech you use all matter.

We dive into the decisions that matter most when you’ve got early traction but limited resources, where do you invest first to build a foundation for long-term growth? Jemma shares her perspective from working with both established brands with solid stories and emerging ones still finding their voice, and we explore the pros and cons of each journey.

With technology evolving at lightning speed, from AI to new martech stacks, Jemma reveals how she helps brands cut through the noise, choose the right tools, and avoid expensive mistakes. She also highlights the underutilised tech start-ups should be leveraging right now to unlock efficiency and gain a competitive edge, along with real-world examples of when tech adoption accelerated growth, and when it slowed things down. Jemma and I explore what this mindset really looks like in the context of e-commerce start-ups, when breaking things can be a strategic advantage, and when it risks brand trust.

From bold campaigns to scrappy hacks, balancing speed with sustainability, praise kinks and the hardest decisions she’s made in her own career , Jemma offers a candid look into what it really takes to grow in 2025.

In this deeply personal and important conversation, I sit down with Sam Payne, co-founder of Pink Elephants, an organisation dedicated to supporting women and families through miscarriage and fertility challenges. Together, we open up about my own journey with miscarriage and fertility struggles, why Pink Elephants was created, and the crucial role it plays in offering compassion, community, and resources to those walking this path.

We also explore the practical changes workplaces can make to better support women experiencing pregnancy loss and fertility challenges, from policy to culture shifts that truly acknowledge and respect these experiences. This episode is about breaking the silence, fostering understanding, and advocating for better support systems for women everywhere.

Candid, a bit spicy, and very practical. Chantel unpacks why “influencer is dead” hot-takes miss the point, and lays out how to treat influencer as a channel with its own strategy, not a magic performance button. In this deep dive, Chantel breaks down the four influencer archetypes , when to pay for usage over posts, how to avoid discount-code fatigue, and the 2–3 month partnership structures that actually work. Plus a rapid Smash or Pass on what to invest in (and what to skip) this year. Data-sprinkled, brand-first, leaving the fluff behind.

What you’ll learn

• The four influencer archetypes As described by someone who is actively playing in the industry.

• Brand vs performance: Why influencer sits primarily in brand marketing, what performance signals are realistic, and why usage rights often matter more than an in-feed post.

• Discount codes (and fatigue): When to ditch them for prestige positioning, and how to measure impact without over-indexing on codes.

• Choosing talent: Red flags (60–70% sponsored feed), why origin stories matter, and balancing a clear brief with creator freedom.

• Winning plays for 2025: 2–3 month narrative partnerships, co-branded collabs, and engineered seeding moments that create real demand (only if the product is actually great).