In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with Daryl Friedman, CEO of CEDIA. They explore why policy matters to smart home integrators and why industry leaders need a seat in Washington. The conversation centers on CEDIA’s Hill Day and the business stakes behind government affairs.

Daryl explains how licensing fights, labor shortages, insurance costs, and weak job classification rules shape the industry. He lays out CEDIA’s push for a formal technology integrator classification, new apprenticeship paths, veteran hiring grants, and stronger recognition of low-voltage work. Brent underscores how actions can change state and federal decisions.

They also cover cybersecurity, router policy, and why integrators now protect the home’s digital front door. Daryl shares how lawmakers responded to smart home demos and meetings with the Department of Labor. The episode makes the case for showing up, speaking clearly, and shaping the rules that govern the business.