IFA 2025 is almost here! Today, a preview of sessions that franchise marketers must attend.

We'll speak with Nadia Carta of Google who will leading a session at IFA on AI for Franchises. Next up, it’s author and keynote speaker Nick Westergaard previewing his session about Scrappy Marketing for Franchises. And Global Franchise’s Rachael Wenham shares what it takes to win the Global Franchise Award at IFA.

Today’s show is brought to by Hughes and Northeast Color.

Special Guests: Nadia Carta, Nick Westergaard, and Rachael Wenham.