Jay Baer is a best-selling author and marketing strategist who will be speaking in 2 weeks at The International Franchise Association Convention 2020.

Jay gives us a preview of his #IFA2020 presentation on Coveted Customer Experiences:  how brands can exceed expectations. Jay says that our customers’ three most important needs are for our brands to be quick, clear, kind. We discuss advice for franchise brands on new social media platforms, word of mouth marketing, and “talk triggers.”

For more great marketing ideas from Jay, check out ConvinceandConvert.com and JayBaer.com.

Thanks to Social Joey, Brand Journalists, and Franchise Expo Nashville!