iGaming Accent by SBC Eurasia

In this episode, Mikolaj Cymerman from Entain CEE shares insights into the Central and Eastern European gaming markets, strategies for successful acquisitions, and the importance of local knowledge and technology in growth.

In this episode, Sanja Isakov(General Manager @Rizk.rs) shares her journey from finance to iGaming, discusses the Serbian iGaming market's unique characteristics, regulatory challenges, and the impact of digital transformation, including AI adoption.

In this episode of iGaming Accent, Vakho Mdivani interviews Liutauras Ulevičius, president of the National Gambling and Gaming Business Association in Lithuania, to explore the evolving landscape of gambling regulation, market structure, and future trends in the Baltic region.

In this episode, Vakho Mdivani interviews Dawid Pożoga, the CMO of STS, about marketing strategies in the regulated iGaming industry, the importance of brand storytelling, and managing marketing during major sports events like the World Cup.

In this episode of iGaming Accent, we sit down with Bill Pascrell III,  (BP3) a seasoned lawyer and lobbyist, to explore the evolving landscape of US iGaming regulations, prediction markets, and the industry’s future. Discover insights from his extensive experience in gaming law, politics, and market development.

In this episode of Gaming Accent, host Vakho Mdivani sits down with Kaido Ulejev, industry veteran and ex-Commercial Director @ CEECA Betsson, who started his iGaming journey at OlyBet.

Together, they discuss Kaido’s career path, the evolution of the iGaming industry, regulatory challenges, market entry strategies, and what it takes to succeed in competitive markets.

The conversation also touches on the importance of creativity, finding the right balance between regulation and growth, and the market dynamics shaping the future of iGaming across the region.

We also look ahead to SBC Summit Tbilisi 2026, one of the key meeting points for the iGaming and sports betting industry in Eastern Europe and Central Asia.

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In this episode, Mike Danshin, CMO at 1w Crypto , shares insights on the evolution of iGaming, the transition to Web3, and effective marketing strategies in crypto casinos. Discover how community building, long-term vision, and innovative partnerships are shaping the future of crypto gaming.

In this episode, Tereza Tokmajyan, CMO of Toto Gaming, shares insights on international growth, market localization, marketing strategies, and the impact of AI in iGaming. Discover how her team navigates competitive markets like Romania and Armenia, and her vision for the industry's future.

In this episode of iGaming Accent, host Vakho Mdivani engages with Giorgi Nadaraia from betlive, a seasoned marketing professional in the iGaming industry. They discuss Giorgi's journey into the industry, the challenges of transitioning to a CMO role, and the importance of team management and hiring. The conversation also delves into the impact of advertising restrictions on marketing strategies, the significance of brand in a regulated market, and community engagement initiatives. As they explore the future of iGaming marketing, they touch on the role of brand ambassadors and strategies for upcoming events like the World Cup.

• From Soldier to Startup: Adi Dagan's Journey
• Adi's journey in the gaming industry began with a chance encounter at a bachelor party.
• Relocating to Madrid was a significant life change for Adi and his family.
• The importance of building relationships in B2B sales cannot be overstated.
• Convincing the first client is one of the hardest challenges for startups.
• Celebrating small wins is crucial for maintaining team morale.
• The acquisition process can be lengthy and stressful for founders.
• Choosing the right co-founder is essential for startup success.
• Team dynamics play a critical role in the success of a startup.
• Founders must balance operational responsibilities with the demands of negotiations.
• Personal experiences and challenges shape the journey of every entrepreneur.