Is this really the first ever license for Prediction Markets? Are prediction markets the next big shift in iGaming?In episode 57 of iGaming Real Talk, Surya Palli had a talk with Shahar Mor, Exclusive Global Representatives of the Liberia Online Gaming and Casino Commission, to discuss one of the industry's fastest-growing and most debated topics i.e. PREDICTION MARKETS.We discuss the legal grey areas between the US and Europe, why Liberia decided to introduce one of the first dedicated regulatory frameworks for prediction markets and where the industry could be heading next.In this episode, we cover:

• Why prediction markets are becoming one of gaming's hottest topics
• Why the US and Europe see prediction markets differently
• Why Liberia launched a dedicated prediction market licence
• The biggest regulatory and player protection challenges
• How prediction markets differ from traditional sports betting
• Can operators offer sports, crypto, politics, weather and more on one platform?
• Why regulation needs to move faster than technology
• Is this the future of the gaming industry?

If you're an operator, supplier, regulator, investor, or simply curious about where iGaming is heading, this episode offers a perspective you don't hear every day.🎙️ Guest: Shahar Mor Exclusive Global Representatives, Liberia Online Gaming and Casino CommissionSubscribe for more conversations with the people shaping the future of iGaming.The full conversation dives much deeper than headlines.Hosted by Surya Palli | For podcast sponsorship and collabs: [email protected] out igamingrealtalk.com WhatsApp community & Podcast.

What does it take to reposition one of the biggest B2B brands in iGaming?

In episode 56 of iGaming Real Talk, at iGB London, our host Surya Palli sits down with Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, to discuss why the company decided it was the right time to introduce its positioning beyond being just a technology provider.

Operators are looking for more than software products in the regulated market of iGaming.

They want partners who understand compliance, market expansion, industry complexity, and long-term growth.

Miranda explains how SOFTSWISS' new positioning reflects the role the company has already been playing for years and the strategy beyond just the new logo Miranda also talks about the company's focus on Latin America and Africa, what the repositioning means for existing partners, how the "SOFTSWISS Has More" campaign came together, and why prediction markets have become one of the hottest topics in iGaming today.

In this episode, we cover:

• Why SOFTSWISS decided to reposition its brand now
• Why regulated markets are shaping the company's future
• What the new positioning means for operators and partners
• The thinking behind the "SOFTSWISS Has More" campaign
• Building an integrated iGaming ecosystem beyond a single product
• Expansion across Brazil, Peru, Colombia & South Africa
• Why prediction markets are becoming a major opportunity
• How SOFTSWISS approaches emerging trends while managing regulatory uncertainty
• Whether prediction markets complement or compete with traditional gaming products

Why did SiGMA choose Sri Lanka over Thailand?

Why does the company consistently expand into emerging markets before everyone else?

And where does Eman Pulis believe the next wave of growth in iGaming is coming from?

Recorded live at SiGMA Asia Manila, episode 55 of iGaming Real Talk featured host Surya Palli with Eman Pulis, Founder of SiGMA Group, for a conversation about regulation, market timing, and the strategy behind one of the industry's biggest event brands.

Rather than waiting for markets to mature, SiGMA has built its reputation by entering early, working closely with authorities, and helping shape conversations around regulated gaming.

Eman also shares why Sri Lanka became the natural choice for SiGMA South Asia, what makes the region so important, and how SiGMA Rome is evolving into much more than a gaming conference.

In this episode, we cover:

• Why SiGMA moved its South Asia event to Sri Lanka
• The reality of regulation across Asian markets
• Why SiGMA believes in entering markets before the rest of the industry
• The opportunity across South Asia's two billion people
• How SiGMA Rome is expanding beyond gaming
• The rise of Frontier Tech, AI, crypto, fintech, and their impact on iGaming
• Why the future of industry events is about connecting different ecosystems, not just one

If you're an operator, supplier, affiliate, investor, regulator, or simply interested in where global iGaming is heading, this conversation offers a behind-the-scenes look at how one of the industry's most influential event brands makes its biggest decisions.

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AI is everywhere. But how much of it is actually happening inside iGaming companies?

In episode 54 of iGaming Real Talk, Surya Palli sits down with Viktoriia Grygorenko, CEO of The Playa, to unpack one of the industry's first large-scale research reports on AI adoption in iGaming.

Based on responses from more than 80 industry professionals, the conversation looks through the hype and focuses on what operators, suppliers and platforms are actually doing with AI today.

In this episode:

• Why larger operators are adopting AI faster than smaller companies
• The biggest barriers preventing AI adoption
• Which departments are leading AI implementation
• Why process automation is winning while LTV prediction still struggles
• What operators really think about the AI they've already deployed
• The one insight every iGaming business should pay attention to

If you're building, operating or investing in iGaming, this conversation offers a practical look at where AI stands today and where it's heading next.

Take a look at the report : https://www.theplaya.solutions/librar...

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Most operators think throwing more budgets will solve growth.Would it though?

In episode 53 of iGaming Real Talk, Surya Palli sits down with Franz Gerhart, CEO of Vyking, to understand one of the biggest problems in affiliate marketing today which includes operators chasing volume while ignoring the fundamentals.

It could be broken registration funnels or payment friction or why operators are losing affiliate trust without even realising it, this conversation challenges many of the assumptions the industry has accepted for years.

Franz also introduces an idea that could reshape how affiliate partnerships are structured in the future and explains why better data sharing, behavioural intelligence and personalization may matter more than bigger marketing budgets.

If you're an operator, affiliate, platform provider, or anyone building in iGaming, this episode is packed with practical insights that go far beyond surface-level advice.

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At SiGMA Asia Manila, in episode 52 of iGaming Real Talk, our host Surya Palli sits down with Artsemi Karpovich, Head of Sales at Citron, to explore one of the most interesting innovations in crypto iGaming.

Citron Analytics is building a blockchain intelligence platform that helps crypto casinos understand player behaviour using publicly available blockchain data.

We are enjoying the conversations of how blockchain analytics could reshape operations, CRM, and player retention for crypto operators by identifying VIP players , AI-powered retention strategies & much more.

Without revealing personal identities, the platform turns on-chain activity into actionable business intelligence, giving operators a completely new way to understand their players.

In this episode:

✔️ How blockchain analytics can improve player retention

✔️ Why crypto operators need deeper player intelligence

✔️ AI-powered wallet analysis explained simply

✔️ Identifying VIP users through blockchain activity

✔️ Real-world use cases for CRM and operations teams

✔️ How crypto operators can personalise marketing campaigns

✔️ Why Citron Analytics believes it has no direct competitors

✔️ The future of AI + blockchain in iGaming

If you're building a crypto operation, working in player retention, CRM, operations, blockchain, Web3, or iGaming technology, this conversation offers practical insights into where the industry is heading.

Does affiliate shaving actually happen?In episode 51 of iGaming Real Talk, Surya Palli talks about one of the industry's most controversial topics, and in this conversation, Gor Chatyan, Head of Managed Services & Marketing at PartnerMatrix, doesn't dodge the question.From affiliate fraud and operator mistakes to market localization and the future of affiliate management, this episode explores why simply increasing budgets isn't enough to build a successful affiliate program.Hosted by Surya Palli, this episode of iGaming Real Talk was one of the biggest conversations that revolved around trust, fraud prevention, affiliate relationships, and sustainable player acquisition.🔥 In this episode:✔️ Does affiliate shaving really happen?✔️ Why affiliate fraud increased by 82%✔️ The biggest mistakes operators make with affiliates✔️ Why throwing more money at traffic doesn't solve acquisition✔️ How to build trust between operators and affiliates✔️ Why understanding player behaviour matters more than acquisition volume✔️ The importance of localising your product for every market✔️ Affiliate management trends heading into 2026 and beyondIf you're an operator, affiliate, marketer, startup, or anyone working in performance marketing within iGaming, this episode is packed with practical insights you can apply immediately.FOLLOW GOR’s JOURNEY:   / gorchatyan   Like, Comment & Subscribe for more conversations with the people shaping the future of iGaming.This series is brought to you by:Evoverse - Crypto casino source code and case opening solutions.https://www.evo-verse.com Wicked Games - Creating casino games that slap.https://www.wicked.games

Has iGaming become too safe?From predictable marketing campaigns to a lack of real innovation in game development, many companies are following the same playbook. But is that holding the industry back?In episode 50 of iGaming Real Talk, host Surya Palli sits down with Dorota, Head of Marketing at Booming Games, to discuss what the industry is getting wrong and where the biggest opportunities lie.The conversation explores why bold marketing matters, how authenticity beats influencer marketing, what Brazil's regulated market means for operators, and why innovation in slots has slowed over the past decade.In this episode:✔️ Why iGaming needs bolder marketing✔️ Has slot innovation reached a plateau?✔️ The success behind Booming Games' Ronaldinho partnership✔️ Why authenticity matters more than celebrity endorsements✔️ Brazil's regulated market and what it means for suppliers✔️ The challenge of balancing creativity with compliance✔️ Can overregulation kill innovation?If you're an operator, marketer, affiliate, game provider, or simply interested in the future of iGaming, this conversation offers practical insights into one of the industry's biggest challenges.👍 Like, Comment & Subscribe for more conversations with the people shaping the future of iGaming.This series is brought to you byEvoverse – Custom crypto casino source code provider. Launch your crypto casino with full control → https://www.evo-verse.com Blokotech – Your go-to platform provider for the LATAM market → https://blokotech.com –Hosted by Surya PalliFor podcast sponsorship and collabs: [email protected] out igamingrealtalk.comWhatsApp community and Podcast.

90% of Traffic Comes From THIS... | The Future of Online Gaming ExplainedIs online gaming still growing?

Why do markets hit a plateau?

And how can operators continue scaling in 2026 and beyond?

In episode 49 of iGaming Real Talk, our host Surya Palli sits down with Dmitry Starostenkov, to deep dive into the business of online gaming, affiliate marketing, player acquisition, and the future of the industry.

Discover why gaming is unlike any other vertical, how affiliates drive up to 90% of traffic, and why emerging markets such as Latin America and Africa are shaping the next phase of growth.

In this episode:

• Why this is the only gaming vertical built around skill
• Is online gaming growing or reaching saturation?
• Why affiliates generate up to 90% of traffic
• The role of ambassadors, influencers, and gaming communities
• Emerging markets driving the future of online gaming
• How the company evolved from a provider to a turnkey platform
• Why trust is the biggest competitive advantage in B2B iGaming
• Future trends for operators and the iGaming industry

Whether you're an operator, affiliate, startup, investor, or simply interested in the business of iGaming, this conversation offers practical insights into one of the industry's most unique verticals.

We love how Simon never misses a chance to thank all the challenges he faced that led to his growth!

This was an exquisite episode with Simon Westbury, Strategic Advisor at 1xBet.

Rather than avoiding difficult topics, Simon shares his perspective on industry criticism, reputation, authenticity, and why not everything is as black and white as it appears from the outside.

In episode 48 of iGaming Real Talk, Surya Palli hosts Simon to discuss his move to 1xBet after nearly two decades in the industry, the challenge of changing perception, the role of player protection, and the realities of operating in an increasingly regulated environment.

The conversation also explores a growing issue Simon sees across the industry: too many people focusing on job titles instead of the actual work.

Key Topics:

• 1xBet's reputation and perception

• Regulation and market evolution

• Player protection initiatives

• Leadership and authenticity

• Industry politics and accountability

• Job titles vs real contribution

• Building trust in business

• Personal growth and self-awareness

This is one of the most open and unfiltered conversations from our SiGMA South America interview series.

What do you think?

Has the industry become too focused on titles and perception?Let us know in the comments.

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