In this in-depth interview with SiGMA, Tom Light, Founder and CEO of FIRST , breaks down how the company scaled from zero to becoming the fastest-growing sportsbook engine globally. From data-driven decision-making and tier-one product philosophy to speed, scalability, and emerging market dominance, Tom shares unfiltered insights on what legacy providers get wrong and how FIRST is changing the game. The conversation also dives into Brazil, Mexico, innovation gaps in iGaming, leadership culture and why product always beats politics.

Guest Tom Light

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In this episode of Bet She Did, SiGMA News host Cyrielle Delmas sits down with Fabiola Olaso, Marketing Director, Global Acquisition and Growth Advisor, to explore a career shaped by curiosity, adaptability, and bold decision-making in the iGaming industry.From an unexpected start in Costa Rica, where she entered iGaming almost by chance, to becoming a Marketing Director across Europe, Fabiola’s journey is anything but linear. Her story reflects what it truly means to grow in a fast-moving industry: stepping into uncertainty, embracing multiple roles, and continuously investing in both personal and professional development.

Guest: Fabiola Olaso

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At BiS SiGMA South America 2026, Bruno Omori discusses how Brazil’s regulated gaming market could reshape tourism, hospitality, and economic development across the country. From integrated resort casinos and VLT expansion in hotels to partnerships with state lotteries and sports bars, Omori explains how gaming can strengthen tourist destinations, generate billions in investment, and create millions of jobs. He also explores the role of emerging technologies, compliance-driven payment systems, and cross-sector collaboration in accelerating growth. Watch this exclusive SiGMA News interview to discover why Brazil’s gaming and tourism sectors are entering a pivotal new era.

Guest: Bruno Omori

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Fresh from winning Best Sportsbook Operator 2026, representatives from 1xBet discuss the strategy, innovation, and customer-first approach driving the brand’s continued global expansion. In this exclusive interview from the SiGMA Americas 2026 awards floor, the team reflects on the importance of sportsbook excellence, player protection, new licensing opportunities, and collaboration with the SiGMA Foundation. The conversation also explores what lies ahead for 2026 and beyond as 1xBet strengthens its international footprint and market leadership across LATAM and other emerging regions.

Guest: 1xBet

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At the SiGMA Europe Awards 2026, Optimove celebrates winning Best Customer Retention 2026 and shares how AI-powered innovation is reshaping CRM and player engagement across the gaming industry. In this exclusive interview, the team discusses the rise of positionless marketing, increasing regulatory pressures, and the growing need for operators to achieve more with fewer resources. The conversation also explores Optimove’s latest M&A announcement and its ambitions to become the leading CRM retention powerhouse in gaming. Discover how automation, AI tools, and smarter campaign execution are driving stronger player lifetime value in 2026 and beyond.

Guest: Representative from Optimove

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Fresh off winning Best Marketing Campaign 2026, Lambda Gaming shares its bold vision for the future at the SiGMA Awards. In this energetic backstage interview, Yogi discusses the company’s rapid rise, the importance of speed in modern gaming, and how innovation continues to shape Lambda Gaming’s strategy as it moves into 2027. From a 14-hour journey from Georgia to taking centre stage at SiGMA, the team reflects on what the award means and teases what’s next for Avion, Lambda Gaming, and the wider industry. Expect ambition, confidence, and a glimpse into the mindset behind one of the year’s standout campaigns.

Guest: Lambda Gaming

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Yo Dragon by PopOK Gaming takes the spotlight as the Most Played Game of 2026! Join Carolina Vallejo as she talks to Risa about the hard work, team dedication, and player love that propelled Yo Dragon to the top. Discover what drives its massive popularity, the strategies behind its success, and the ambitious plans for 2026-2027, including exciting market expansions and future hits. Whether you’re a gamer, operator, or affiliate, get an insider’s view of what makes a game a player favorite and how PopOK Gaming is setting the standard for engagement and innovation in Latin America.

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How does competition law shape everyday life and business in Malta? In this interview, Dr Melchior Vella discusses the role of the Office for Competition within the Malta Competition and Consumer Affairs Authority and explains how fair competition protects consumers, supports businesses, and strengthens Malta’s economy. The conversation explores merger control, antitrust enforcement, dominant market positions, cartel investigations, and the challenges faced by small economies. Dr Vella also shares insights into the authority’s future priorities, including digital market capabilities, data analysis, and public outreach initiatives to encourage compliance and market transparency.

Guest: Dr Melchior Vella

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In this exclusive interview from the SiGMA Americas Summit 2026, Felipe Pessota speaks with Simon Westbury about the rapid evolution of Latin America’s betting landscape. From Brazil’s newly regulated market to the importance of localisation, player protection, and AI-driven compliance tools, Westbury shares insights into what separates long-term operators from short-term entrants. The discussion also explores sponsorship challenges, taxation concerns, and how regulation could shape the next phase of growth across the region. Discover why operators must adapt to local markets to remain competitive in one of gaming’s fastest-growing territories.

Guest: Simon Westbury

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At SiGMA Africa 2026, Ed Dickerson, Co-Founder & CCO at Greco, breaks down the evolving world of bonus abuse and fraud in iGaming. From AI-driven fraud tactics to gameplay-based detection, he explains why the industry is locked in a constant arms race. Discover how operators can identify risky behaviour, optimise bonus strategies and improve player experience without heavy-handed restrictions. The discussion also explores crypto casinos, verification challenges and why understanding player value is key to building a fairer, more sustainable gaming ecosystem.

Connect with the iGaming community: https://linktr.ee/sigmaworld