At SiGMA industry discussion, Christos Zoulianitis and Mila Terzi explore how gaming has shifted towards data-led decision making, AI integration and heightened regulatory complexity. The conversation highlights the growing importance of adaptability, compliance-ready technology and high quality content in an increasingly competitive market. Speakers examine operator priorities including partnership depth, retention driven mechanics and responsible scaling practices. The role of user experience, engagement tools and personalised gameplay is also emphasised alongside the balance between automation and human insight. Looking ahead to 2026, both experts reflect on innovation, ecosystem growth and the enduring value of human interaction within digital gaming environments.

Guest Details:

Mila Terzi, Gaming professional, Christos Zoulianitis, Gaming professional 

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Against the backdrop of SiGMA Africa 2026, watch the highlights from the SiGMA Startup Pitch Competition, where innovative startups battle it out in front of expert judges. From AI-powered sports betting platforms to financial wellness gaming solutions, and a groundbreaking betting exchange concept, this session is packed with bold ideas and sharp Q&A. Discover how founders pitch, defend their business models, and tackle tough questions on scalability, regulation and monetisation.

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At SiGMA Africa 2026, Mercy Mutiria, Reporter for SiGMA News, sits down with Ulrik Bengtsson, Group CEO of Sun International. In this Media Lounge interview, Ulrik shares insights on transitioning from global giants like William Hill and Betsson to leading a major African operator. The discussion explores omni-channel strategy, combining digital and land-based experiences, and leadership principles shaping the future of gaming in South Africa. Discover how Sun International is evolving in a rapidly changing industry landscape.

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At SiGMA Africa, Carl Lewis, Reporter for SiGMA News, sits down with Nicole Daniels, HR Manager at 10bet, to discuss recruitment, diversity and talent challenges in South Africa’s fast-growing gaming sector. Nicole shares insights on hiring local talent, building strong workplace culture and addressing the shortage of experienced professionals. The conversation highlights opportunities for young professionals and the importance of developing future talent pipelines. Discover how 10bet is navigating growth while empowering local talent in a competitive market.

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In this exclusive interview brought to you by SiGMA, Lukas Robinson, ambassador for the SiGMA Poker Tour, shares his insights on balancing competitive play with promoting the brand. Lukas talks about his experience playing poker in Brazil, the vibrant poker community, and his journey as a content creator. He dives into how poker is more than just a game, it’s an experience. With tips for aspiring poker players and thoughts on the evolution of poker, Lukas offers a unique perspective on the industry's growth. Watch to hear about his unforgettable experiences at the SiGMA Poker Tour in Brazil.

Guest Details:
 Lukas Robinson, ambassador for SiGMA Poker Tour

Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive interview at SiGMA, Marco Trucco, CMO of Immense Group, shares his journey from leading GG Poker's European expansion to driving innovation at Immense Group. With a focus on tough markets like the UK and Sweden, Marco discusses how the company is adapting to new challenges, embracing unique features like "Battle of Slots," and navigating regulatory obstacles. As the company transitions and scales, Marco delves into the strategies that keep Immense Group competitive, while balancing marketing ambition with responsibility. Watch this insightful conversation on navigating innovation and compliance in the gaming industry.

Guest :  Marco Trucco, CMO at Immense Group

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In this exclusive interview brought to you by SiGMA, Lukas Robinson, ambassador for the SiGMA Poker Tour, shares his insights on balancing competitive play with promoting the brand. Lukas talks about his experience playing poker in Brazil, the vibrant poker community, and his journey as a content creator. He dives into how poker is more than just a game, it’s an experience. With tips for aspiring poker players and thoughts on the evolution of poker, Lukas offers a unique perspective on the industry's growth. Watch to hear about his unforgettable experiences at the SiGMA Poker Tour in Brazil.

Guest Details:
Lukas Robinson, ambassador for SiGMA Poker Tour

Connect with the iGaming community: https://linktr.ee/sigmaworld

Fresh from the AFRC Awards stage, content creator and streamer Shankcomics reacts to winning the Best Streamer 2026 award. In this candid interview, he shares his surprise at receiving the honour, reflects on the importance of his loyal “Lead Gang” community, and explains how fan support continues to fuel his streaming journey. The conversation highlights the growing influence of Africa’s streaming ecosystem and the passion driving creators across the continent. Watch as Shankcomics opens up about his success, his connection with audiences, and what this recognition means for the future of African digital entertainment and streaming culture.

Guest: Shankcomics

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At SiGMA Africa 2026, Gail Odgers, Head of Marketing at Virgin Bet South Africa, shares insights on launching a global brand in a fast-growing, competitive market. From leveraging brand power and localisation to building trust and responsible advertising, she explains what it takes to succeed in South Africa’s booming iGaming space. The conversation also explores evolving player expectations, loyalty drivers and the importance of female leadership and mentorship across Africa’s gaming industry. Discover how Virgin Bet plans to stand out and shape the future.

Connect with the iGaming community: https://linktr.ee/sigmaworld

Dr Thembi Shilenge reflects on receiving the Best Influencer 2026 award, highlighting her commitment to community impact and value-driven content creation. In conversation following the ceremony, she underscores the importance of consistency and knowledge sharing as core pillars of her success. By focusing on educating her audience and spotlighting emerging market trends, she positions herself as a trusted voice in the influencer landscape. The recognition reinforces her mission to guide audiences towards informed decisions while maintaining authenticity in her digital presence. The interview captures a defining career milestone and her continued focus on meaningful engagement and positive influence.

Guest details:

Dr Thembi Shilenge

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