At SiGMA Central Europe 2025 in Rome, this keynote titled Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes is delivered by Olha Maksymova, Founder & CEO of Holy Traff. Drawing on real industry data, scam cases and cross-industry examples, Olha explores why chaos has become embedded in affiliate marketing and how lack of structure erodes trust, talent and capital. From fraud growth and Gen Z expectations to lessons from TikTok Shop, this talk outlines how transparency, systems and media can transform trust into a scalable business asset for the iGaming affiliate ecosystem.

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AI influencers are already entering affiliate marketing and they’re changing the rules at scale. But if a creator isn’t real, can audiences still trust what they promote? Recorded at SiGMA South Asia 2025, this panel explores how virtual personalities are reshaping influencer campaigns, pricing, and performance. Moderator Ashutosh Rawat (Founder & CEO, Game Insider) is joined by Felipe Pastenes (CEO, Miela), Sahil Phull (Content Creator / Actor), and Sujal Thakral (Content Creator / YouTuber). They break down what AI does best (volume, consistency, cost), where it fails (authenticity, emotion, lived experience), and why the future looks hybrid with disclosure, ethics, and trust at the centre. 

Moderator: Ashutosh Rawat Founder & CEO at Game Insider
Guest speakers:
Felipe Pastenes CEO at Miela
Sahil Phull Content Creator / Actor
Sujal Thakral Content Creator / YouTuber

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Cyrielle Delmans, Reporter for SiGMA News, sits down with Gustaf Hoffstedt, Secretary General at BOS, to discuss the future of online gambling regulation in Europe. Hoffstedt explains why banning bonuses or restricting advertising could push players toward unlicensed markets, risking consumer protection. He shares insights from his political background and Sweden’s transition from monopoly to a licensed system, emphasising balance between regulation and industry excitement. The conversation also explores European harmonisation, innovative frameworks and how authorities can future-proof regulation while protecting players. Watch for operators, regulators and anyone interested in safe, sustainable online gambling markets.

Host: Cyrielle Delmans, Reporter for SiGMA News
Guest: Gustaf Hoffstedt, Secretary General at BOS

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At SiGMA Central Europe 2025 in Rome, the panel titled Operator-Affiliate Synergy: Tech Tools That Turbocharge ROI, explored how operators, affiliates and technology platforms collaborate to maximise performance. Moderated by Marcin Kumięga, Business Development Director, Voluum, with panelists Clemence Dujardin Group CEO, MyAffiliates, Joe Hatch, VP Product, StatsDrone, Nataliia Lavruk, Head of Affiliates, Melbet, Mex Emini, Managing Director, SiGMA Play, and Clinton Cutajar, CTO, MediaTroopers, the discussion focused on real-time tracking, data transparency, AI integration and relationship management. Learn how advanced tracking, postbacks, APIs and AI tools help affiliates optimise campaigns, operators improve player retention and both parties enhance trust and ROI in the ever-evolving iGaming ecosystem.

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At SiGMA Central Europe 2025, we explored RFI > AI: Real Human Intelligence in The Age of Automation, a panel moderated by Yancy Naughton, Founder of Has Traffic, with insights from Devin Holmberg, Co-Founder of Richmond Street and Stefan Muehlbauer (AffPal), Advisor at Catstats.ai. They discussed the evolving role of AI in affiliate management, iGaming and recruitment and why human relationships and judgment remain irreplaceable despite technological advances. From smart links and machine learning to RFI strategies and creative use cases, this session reveals how businesses balance automation with human intelligence to stay competitive.

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AI is shifting from prediction to reasoning and that changes everything for regulated industries. If machines can’t explain their choices, businesses can’t trust them, control them, or insure them. In this keynote from AIBC Central Europe 2025, Dr Angelo Dalli (CSO & CTO, UMNAI) breaks down the next wave of AI: explainability, trust, and “Hybrid Intelligence” combining neural networks with symbolic logic so systems can justify decisions. He also shares a bold forecast on training costs, the rise of AI agents with introspection, and why companies that don’t adapt will fall behind.

Speaker: Angelo Dalli CSO & CTO at UMNAI

Connect with the iGaming community: https://linktr.ee/aibcworld

AI agents aren’t just chatbots but they’re digital workers that can act, remember, and operate 24/7. But how much autonomy is too much, and who is accountable when things go wrong?Recorded at SiGMA South Asia 2025, this panel is moderated by Mark Flores Martin (CEO, XGENIA) with Jeevan Gnanam (Founder, Vector AI), Rajkumar Kanagasingam (Industry Fellow, Global Fintech Institute – Singapore) and Dr Sithira Ambepitiya (Head of Generative AI, Veracity Digital). They unpack what makes an agent “agentic”, where SMEs can deploy them first, and the real risks at scale; security, cost blowouts, and the black-box trust problem.

Moderator: Mark Flores Martin CEO at XGENIA
Guest speakers:
Jeevan Gnanam Founder of Vector AI
Rajkumar Kanagasingam Industry Fellow at Global Fintech Institute - Singapore
Dr Sithira Ambepitiya Head of Generative AI at Veracity Digital

Connect with the iGaming community: https://linktr.ee/aibcworld

At SiGMA South Asia 2025, the conversation around artificial intelligence took centre stage with the keynote titled Becoming AI First: What Cricket Can Teach Us About AI. Delivered by Mark Flores Martin, CEO of XGENIA, the session explored how lessons from the cricket field can inform the way enterprises design, deploy and scale AI systems. Using cricket as a powerful analogy, Mark breaks down the evolution of AI, from large language models and reasoning systems to agentic workflows, swarms and synthetic data. Rather than focusing on tools alone, the keynote highlights why becoming truly AI-first requires organisational transformation, company-wide adoption, specialised roles and continuous learning, much like the discipline and strategy behind a five-day Test Match.

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At SiGMA Central Europe 2025, the high-energy panel titled CMO Roulette: Truth or Dare put top iGaming CMOs in the hot seat for a no-holds-barred showdown. Alex Gitsik, CMO of Soft2Bet, Gor Chatyan, Deputy CMO of SoftConstruct, Paul Puolakka, CMO of Mr. Gamble, and Lucie Kadlecova, CMO of Aviatrix revealed their boldest marketing experiments, biggest flops and wildest campaign ideas. Spinning the wheel for truth or dare, they shared honest insights on trends, overhyped strategies and creative risks in iGaming marketing.

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At SiGMA Central Europe 2025 in Rome, industry experts came together for the panel titled Cross-Market Learnings & First-Mover Strategies. The discussion was moderated by Guilherme Graziani, Head of Business Development at OddsGate. Joining him were Maurizio Soccodato, Senior Advisor at Global Lab, Giusy Campo, Head of Compliance at Groovetech, Mike de Graaff, Chief Compliance Officer at BetComply, and Nikolay Georgiev, Commercial Director at EGT Digital. The panel explored regulatory challenges, licensing delays, KYC requirements, advertising restrictions and certification processes in markets such as the Netherlands and Ontario, offering practical insights on achieving first-mover advantage while remaining compliant in new iGaming jurisdictions.

Connect with the iGaming community: https://linktr.ee/sigmaworld