AI is no longer an experiment in gaming, it is rapidly becoming a core operational advantage. In this exclusive interview from SiGMA Central Europe 2025, Mark Flores Martin, CEO of XGENIA, explains where AI truly delivers value today.He breaks down how studios are using AI to cut development costs, accelerate prototyping, and rethink hiring in AI-first teams, particularly across emerging markets. Mark also addresses the limits of automation, why human oversight remains essential in game design, and how studios can protect quality, trust, and compliance while scaling with AI. A practical, no-hype perspective on building games in an AI-driven industry.

Guest: Mark Flores Martin, CEO of XGENIA

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SiGMA officially launched its first-ever South Asian summit with a landmark ribbon-cutting ceremony in Colombo, Sri Lanka, at Cinnamon Life - City of Dreams. The opening featured H.E. Rueben Gauci, High Commissioner of Malta to Sri Lanka, India, and Bangladesh and Ambassador to Nepal, alongside Eman Pulis, Founder of SiGMA and Hon. Sunil Handunneththi, Minister of Industries and Entrepreneurship Development of Sri Lanka. The ceremony marked a major milestone in SiGMA’s global expansion, highlighting the importance of regulated gaming and international collaboration.

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At SiGMA South Asia 2025 in Sri Lanka, SiGMA News Reporter Ansh Pandey sits down with H.E. Reuben Gauci, Malta’s High Commissioner to India, Sri Lanka, Bangladesh and Ambassador to Nepal. In this insightful interview, H.E. Gauci explores Malta’s pioneering role in iGaming regulation, the importance of strong regulatory frameworks and the vast opportunities for collaboration between European and South Asian gaming markets. From economic growth to talent development and youth employment, discover how Malta’s experience could help shape the future of gaming across South Asia and beyond.

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South Asia’s iGaming landscape is entering a decisive phase, with regulation emerging as the key differentiator between growth and stagnation. In this exclusive interview from SiGMA Central Europe 2025, Jaydeep Chakravartty, Gaming Consultant and former Member of the Meghalaya Gaming Commission, shares expert insight into how regulation is shaping the region.He explains why Sri Lanka’s move towards a regulated gaming environment could become a blueprint for South Asia, why India cannot adopt a single national gaming regulator, and what operators must do today to remain compliant. The discussion offers a practical, policy-led perspective on regulation, taxation, player protection, and the future of gaming governance across emerging Asian markets.

Guest Details: Jaydeep Chakravartty, Gaming Consultant and former Member of the Meghalaya Gaming Commission

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Join Trevor Degiorgio, host and regulatory expert, as he sits down with Michele Magro, lawyer and former MGA professional, to discuss the intersection of AI and responsible gaming. Michele shares insights from her years in public and private practice, including AI’s role in identifying player risk, challenges of regulatory fragmentation across Europe, and the growing threat of the black market. They also explore educational initiatives for players and parents, and how technology can help regulators stay ahead. Stay informed on the latest in responsible gaming innovation with this in-depth discussion.

Moderator: Trevor Degiorgio, Regulatory and Compliance Specialist
Guest: Michele Magro, Legal & Compliance professional, Gambling/ESports/AML

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As regulatory pressure intensifies and markets mature, leadership has become the defining advantage in iGaming. In this exclusive panel from SiGMA Central Europe 2025, SiGMA unveils SiGMA Nexus, a new executive initiative designed to unite senior leaders and shape the future of the industry.

Moderated by Jenny Ortiz-Bolivar, Asia Lead Senior Journalist at SiGMA Play, the discussion features Heathcliff Farrugia, COO of SiGMA Group, and Richard Wanigasekera. Together, they explain why SiGMA Nexus goes beyond networking, creating a strategic platform for C-level collaboration, regulatory dialogue, and long-term industry leadership.

Moderator: Jenny Ortiz-Bolivar, Asia Lead Senior Journalist and Reporter at SiGMA PLay
Guest Details:
Heathcliff Farrugia COO at SiGMA Group
Richard Wanigasekera Business Development Specialist

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Ad bans, tax shocks, and Google volatility are rewriting the affiliate playbook in emerging markets. In this keynote from SiGMA Central Europe 2025, Keith Geary, Director of Casino at Game Lounge, breaks down how affiliates can still thrive in Brazil and India despite rapid regulatory shifts. From Brazil’s compliance-first gold rush to India’s sudden black-market turn, this session delivers practical, battle-tested strategies around localisation, SEO resilience, player quality, and market agility. If you operate in volatile regions and want sustainable growth—not short-term wins—this is essential viewing for navigating the next phase of global iGaming.

Guest: Keith Geary, Director of Casino at Game Lounge

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At SiGMA South Asia 2025 in Sri Lanka, this panel explores how tourism and casino development are emerging as twin engines of economic growth across the region. Moderated by Jenny Ortiz-Bolivar, Asia Lead Senior Journalist at SiGMA Group, the discussion brings together experts Brady Hiscox, Managing Director, Cosanta Technology Group, Dr Dharshana Weerakoon, Group COO, ADN Holdings and Artur Manasaryan, Deputy Head of B2B, BetConstruct. The panel looked at hospitality, technology and gaming to examine integrated resorts, online-offline synergy, regulation, sustainability and the role of AI. Panelists share global case studies, market insights and practical perspectives on how destinations can balance innovation, compliance and guest experience while driving long-term tourism and gaming growth.

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During SiGMA South Asia in Rome, Ansh Pandey, Reporter at SiGMA News, sat down with Sanali Kaushalya, Country Director & Ambassador of Women in Tech Sri Lanka, to explore the realities facing women in the South Asian tech ecosystem. Sanali shares insights into why women remain underrepresented in leadership roles despite strong STEM participation, highlighting cultural barriers, workplace challenges and gaps between policy and practice. The conversation also covers mentorship, inclusive work cultures and emerging opportunities for women in AI, fintech, health-tech, ed-tech and data science across Sri Lanka and the wider region.

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Discover how Web3 payments are transforming the affiliate economy with Kate Lifshits, CEO of Aetna Payments. In this session, Kate explores how blockchain and stablecoins are solving longstanding issues in affiliate marketing, from delayed payouts to high fees and cross-border limitations. Learn how programmable trust, instant payouts, and global financial inclusion are driving efficiency and transparency in real-world operations. This discussion goes beyond trends, focusing on infrastructure that empowers businesses and affiliates worldwide. Whether you’re in e-commerce, SaaS, or crypto, understand why adopting Web3 early gives a competitive edge.

Guest: Kate Lifshits, CEO, Aetna Payments

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