During SiGMA Central Europe 2025 in Rome, this panel explores one of iGaming’s biggest debates: does product or marketing drive sustainable growth? Moderated by Pavel Dergachev, Co-Founder of 4H Agency, the discussion features insights from Andrew Sudakov, CEO, Rocks.Partners, Armin Aganovic, COO & CRO, Joelsson Media Group, Josefin Uppeke, Product Owner, Wicked Games and Yaroslav Soloshenko, Head of Business Development, ELA Games. Panelists discuss player expectations, streamer influence, game design, AI-driven personalisation, regulation and the balance between innovation and compliance. The panel highlights why product and marketing must work together to drive retention, loyalty and long-term profitability in today’s competitive iGaming market.

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In this episode of the SiGMA Podcast, we explore how artificial intelligence is reshaping responsible gaming. Host Trevor Degiorgio, Regulatory and Compliance Specialist, sat down with Gege Gatt, CEO of EBO.ai to discuss how machine learning, behavioural analytics and real-time data can help identify risky behaviour before harm occurs. From personalised risk scoring and cultural context to ethics, human oversight and trust, the conversation breaks down how AI can support safer player experiences without replacing human judgment. The episode also examines why responsible gaming and player care are becoming a competitive advantage for operators in an increasingly regulated global market.

Guest: Gege Gatt, CEO of EBO.ai

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Join industry experts at SiGMA South Asia 2025 in Sri Lanka for a deep dive into blockchain and AI regulation. Moderator Dr. Manodha Gamage, Advisor to Sri Lanka’s Ministry of Digital Economy, was joined by Sujit Christy, President of Circulo de CISO, Jaydeep Chakravartty, Gaming Consultant and former member of the Meghalaya Gaming Commission in India, Rajkumar Kanagasingam, Industry Fellow at the Global FinTech Institute in Singapore and Chanaki Mallikarachchi, Director of ICT at Sri Lanka’s Ministry of Digital Economy. The discussion explored risk-based frameworks, citizen-centric policies and innovation-friendly sandboxes. Learn how emerging markets like Sri Lanka can adapt global models, ensure data security and promote trust and accountability in AI and blockchain.

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During SiGMA Central Europe 2025 in Rome, this fireside chat titled Next Generation Play: The Fusion of Sport, Broadcast and Gaming, explores the future of sport, broadcasting and gaming with Shay Segev, CEO of DAZN Group, moderated by Eleonora Incardona, Ambassador at DAZN BET Club. The discussion covers DAZN’s evolution from sports broadcaster to digital platform, the integration of betting and community features, and how AI, personalisation and immersive technology are transforming fan engagement. Shay shares insights from his career across gaming, betting and media, and explains how a unified ecosystem is shaping the next generation sports experience.

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During SiGMA Central Europe 2025 in Rome, this keynote features John Wright, Co-Founder of StatsDrone, breaking down why online casinos close and how affiliates can detect early warning signs. John reveals data-driven insights into revenue leaks, player value drops, affiliate shaving, operator tools, complaints, licensing and withdrawal limits. Using real-world datasets from closed casinos, he explains what separates sustainable operators from those heading for failure. This keynote is essential for iGaming affiliates, operators and marketers looking to protect long-term revenue and make smarter partnership decisions.

Guest: John Wright, Co-Founder of StatsDrone

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AI in iGaming is no longer a promise but a performance driver. In this exclusive SiGMA AIBC Central Europe 2025 panel, industry leaders reveal how AI is being deployed beyond buzzwords to cut costs, streamline operations, and future-proof gaming businesses.

Moderated by Valentina Diaco, the discussion dives into real-world use cases across automation, compliance, player retention, fraud prevention, and team productivity. Learn what truly needs to change inside organisations for AI to deliver results, why culture and data matter more than tools, and what happens to companies that fail to adapt. Practical insights, honest debate, zero hype.

Moderator: Valentina Diaco, Founder of Profit Matches
Guest speakers: 
Mark Flores Martin, CEO at XGENIAAdam Mateja Co-Founder & CEO at BlurifyKarl Schranz CEO at E&S Group
Staffan Engström Co-Founder & CEO at Fieldstream AI

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Nicholas Levenstein, CEO and investor, explores two AI models for perfect client targeting: the Spear and the Magnet. Drawing from real-world experiments in hedge fund management and corporate sales, Nicholas shows how AI can identify ideal prospects, streamline CRM workflows, and attract high-value clients to exclusive events. Learn how AI tools like LLMs can combine with minimal human intervention to optimise outreach and engagement without intrusive sales tactics. Whether you manage a hedge fund, tech company, or gaming business, discover actionable insights to enhance lead generation and client targeting with AI.

Guest: Nicholas Levenstein, CEO, Nicholas Levenstein & Co.

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What turns a sports campaign into a cultural legacy and not just another viral moment? In this powerful keynote from SiGMA Central Europe 2025, Kyrylo Korobka, Executive Director at Ready to Fight, reveals how sports marketing can move beyond promotion into participation. Drawing on global campaigns with icons like Oleksandr Usyk and Cristiano Ronaldo, Kyrylo breaks down how emotion, symbolism, and storytelling create unforgettable brand moments. From billion-view activations to redefining fan engagement, this session shows how betting and sports platforms can build loyalty, authenticity, and long-term impact in the age of virality.

Keynote Speaker:  Kyrylo Korobka, Executive Director at Ready to Fight

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Join host Mark Anthony Borg, Affiliate Leaders Stage moderator, as he puts iGaming executives through their paces in Call the Shot Game: Rapid‑Fire Decisions with iGaming’s Power players at SiGMA Central Europe 2025 in Rome. Featuring insights from Emiliano Sanchez, Chief Commercial Officer of Mancala Gaming; Wojtek Sznapka, Co‑Founder and CEO of Gamblitude.ai; and Dmitry Starostenkov, CEO of EvenBet Gaming, this 21‑minute session balances speed and strategy as panellists tackle key themes such as player engagement, technology innovation, and market expansion under pressure. Viewers will experience real‑time challenges, expert perspectives and audience interaction captured at this flagship iGaming event.

Host / moderator: Mark Anthony Borg
Guests: Emiliano Sanchez, Chief Commercial Officer, Mancala Gaming. 
Wojtek Sznapka, Co‑Founder & CEO, Gamblitude.ai. 
Dmitry Starostenkov, CEO, EvenBet Gaming. 

Connect with the iGaming community: https://linktr.ee/sigmaworld

How do brands move beyond short-term performance to build lasting trust, loyalty, and commercial resilience? In this SiGMA Central Europe session, Christian Gruber explores how authentic brand promises, emotional identification, and regulatory awareness shape sustainable growth. Drawing on his experience transforming Tipico into a market-leading German brand, Gruber unpacks why trust is the ultimate currency, how brand values protect long-term ARPU, and why personality now outweighs pure acquisition metrics. Moderated live at SiGMA Central Europe, the discussion blends strategic insight with real-world examples, offering a practical blueprint for building brands that retain customers and deliver on every promise.

Guest: Christian Gruber, COO, Merkur Bets

Connect with the iGaming community: https://linktr.ee/sigmaworld