AI is no longer a future promise in sport. It is already transforming sponsorship strategy, player scouting, betting intelligence, fan engagement and integrity monitoring. In this panel, industry leaders unpack real-world AI use cases shaping the sports and sports-tech ecosystem today. From AI-powered sponsorship agents and influencer avatars to advanced performance analytics, scouting simulations and integrity services, the discussion moves beyond theory into operational impact. Moderated by Eugene Ravdin, the session offers a grounded, commercially focused perspective on how AI is redefining decision-making across sport, media and betting, while highlighting the challenges of adoption, trust and competitive advantage.

Host: Eugene Ravdin – Head of PR, SEOBrothers
Panellists: Giovanni Bertoli – Co-founder and CEO, Wall Street Football Odds
Dean Akinjobi – CEO, Football Media
Nicolo D’Ercole – EVP Technology and AI, Sportradar

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Recorded in the AIBC Lounge at SiGMA Central Europe 2025 in Rome, SiGMA News reporter Emanuele Frascadore sits down with Rosi Bremec, C-level executive specialising in Operations and Strategy, to discuss the forces shaping gaming’s next phase. The conversation explores how the industry can attract and retain diverse talent, why data readiness is essential before adopting AI, and how C-suite leadership is evolving in an increasingly regulated environment. Rosi also shares insights on balancing creativity with compliance and explains why understanding customer behaviour through data will define the next wave of opportunity and disruption across gaming organisations.

Moderator: Emanuele Frascadore, SiGMA News reporter Guest: Rosi Bremec, C-level executive specialising in Operations and Strategy

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Join us for an insightful discussion at SiGMA Central Europe 2025 in Rome in the panel titled Sport as a Startup: How Clubs are Becoming Innovation Labs. They explore how sports clubs are transforming into innovation hubs, collaborating with startups, leveraging technology, and creating new revenue streams. Discover lessons from Europe, the US, and the Middle East on scaling innovation in sports while engaging fans and investors.

Moderator: Samir Ceric, Managing Partner at Sporting Thinking
Guest: Federico Smanio, CEO of Wytab
Sahil Rikhye, Head of Digital Data and Innovation at Bologna FC 1909

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In this insightful session from Rome, Tatiana Bogolyubskaya, a seasoned gaming professional, explores how strategised learning and talent development are essential to keeping the gaming industry ahead. She outlines three pillars of effective learning: cohesive capability building, leadership-driven development, and talent segmentation, while highlighting the importance of cross-skilling, peer-to-peer learning, and proactive talent management. This discussion delves into preparing employees to meet player expectations, balance safety and entertainment, and foster innovation across teams. Discover how the right talent strategy drives growth, resilience, and future-ready gaming businesses.

Guest: Tatiana Bogolyubskaya, Head of HR, Aviatrix

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Discover how sports is transforming into a launchpad for innovation in this exclusive SiGMA Central Europe 2025 interview with Samir Ceric, Managing Partner at SportingThinking. Samir explains how visionary individuals, technology, and data-driven strategies are reshaping the sports ecosystem, from fan engagement to investment opportunities. Learn how private equity, AI, and blockchain are creating new pathways for sustainable growth and long-term impact. Whether you’re an investor, entrepreneur, or sports tech enthusiast, this discussion highlights how collaboration, foresight, and emerging technologies are redefining the future of sports and related industries worldwide.

Samir Ceric Managing Partner at SportingThinking

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During SiGMA Central Europe 2025 in Rome, the panel titled New Rules in Online Gaming in Italy: Innovation in Payments, explores how Italy’s new online gaming regulations are reshaping payment innovation and compliance frameworks.
The panel examines new online gaming concessions, stricter AML and consumer protection measures, the shift away from cash, and the future role of fintech, digital wallets, and blockchain-based payments in Italy’s regulated iGaming market.

Moderator: Francesco Crudo, Consultant & Digital Payments Expert
Guests: Israel Rosenthal, CEO at MuchBetter
Marco Zechini, Equity Partner at Alma LED
Dott. Antonio Giuliani, Manager at the Italian Customs and Monopolies Agency (ADM).

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The SiGMA Central Europe Startup Pitch Competition 2025, powered by RedCore, held at Fiera Roma on 04 November showcased startups on SiGMA’s global stage. Emerging startups in iGaming and tech pitched innovative solutions to a panel of investors and industry leaders, including Viktors Troicins, Meir Shachar, Harmen Brenninkmeijer, Karolina Pelc and Adam Rosenberg. From AI integrations to gamified engagement and responsible gaming solutions, participants showcased creativity and practical innovation. TOROTIPS, by Konstantinos Antonopoulos of INTERAD AE, took the winning spot with their technical depth, scalability and practical demonstration.

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In this conversation, Zakharov explains how PayDo is transforming iGaming payments through a unified ecosystem, C2B open banking collections, and innovative merchant services. Discover how consolidation in payments drives efficiency, reduces operational burden, and fosters innovation for operators and end-users alike. Learn about faster payments, seamless reconciliation, and borderless solutions that are shaping the future of online gaming. Stay informed and explore the cutting edge of iGaming payment technology.

Host: Emanuele Frascadore – SiGMA reporter
Guest: Serhii Zakharov – Founder & CEO, PayDo

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Explore how media for equity is reshaping the sports startup landscape. Hosted by Pascal Haider, this panel features Manuel Atzler, CEO of Sport One, and Roger Grossenbacher of Crowd Sports. Discover how startups leverage media partnerships for brand credibility, fan engagement, and growth, while established media companies access innovation through collaboration. From early-stage investments to marketing strategies, learn the challenges, successes, and future outlook of media for equity in sports. Insights cover startup selection, corporate collaboration, and real-life campaign examples, highlighting the symbiotic relationship driving sports innovation and exposure across the German-speaking market.

Moderator: Pascal Haider - CEO, Cheeer
Guests: Manuel Atzler - Director New Business & Brand Commercial, SPORT1 GmbH
Roger Grossenbacher - Co-Founder, Chairman & CFO, CrowdSports

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Vlad Bondarenko, Head of Product at ReferOn, sits down with SiGMA to unpack why legacy systems fail to catch costly inefficiencies until it’s too late. From slow data processing to outdated APIs, he explores the turning points when businesses realise they need a new solution. Vlad also shares how ReferOn redefines onboarding, reporting and user experience to prevent losses before they happen, and introduces Refie, a predictive, emotional interface designed to make workflow intuitive and error-proof.

Guest: Vlad Bondarenko, Head of Product at ReferOn

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