Typically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices that will help you reactivate your existing customers and drive revenue at your healthcare practice

ADDITIONAL RESOURCES How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/

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Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction.

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by special guest Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Join the two healthcare marketing experts as they explore patient education and best practices for incorporating it into your marketing strategy.

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Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey.

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Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardinal is approaching Google's shift to AI-powered solutions and share the results of our broad match campaigns.

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AI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal's CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impact it has on the healthcare industry as a whole.

Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts.

On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality.

ADDITIONAL RESOURCES

3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/

How to Improve Lead Quality for Healthcare Organizations - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/

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Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including:

- The role TikTok plays in healthcare marketing - What medical specialties are most active on TikTok - How healthcare organizations can get started on TikTok

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There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it's important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss:

- The dangers of hyper-fixating on one goal - How to find a healthy balance between goals

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From print marketing to Google Ads and everything in between, Cardinal's CEO, Alex Membrillo, and Director of Marketing and Communications at BostonSight, Michele Hart, cover all aspects of the marketing mix. Join the two healthcare marketing experts as they discuss: BostonSight's marketing strategy for 2023, the impact a recessive economy has on the non-profit, tactics for reaching new providers and patients, and tips for a small budget.

ADDITIONAL RESOURCES:

7 Healthcare Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/

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With 2022 coming to an end, join Cardinal's CEO, Alex Membrillo, as he reflects on this past year and prepares for 2023.

Ignite Healthcare Marketing Podcast will be back in January, and we have a lot of great content in store, including healthcare marketing trends, tactical media recommendations, and guest appearances from healthcare experts around the country. See you in 2023!

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