Due to current economic uncertainty, many healthcare groups have become more cautious with their budgets and are looking for ways to reduce ineffective marketing activities. By optimizing their PPC campaigns, healthcare organizations not only eliminate unnecessary spending but also improve campaign performance.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock and discuss :

- Best practices for maximizing the value of PPC ads - How to offset rising conversion costs - The importance of having great landing pages and ad copy - How to find the perfect balance between the right user and the right keyword - What to do in a worst case scenario (and how to avoid it) - Common mistakes made that lead to unnecessary ad spend

ADDITIONAL RESOURCES:

6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/

How to Build Landing Pages that Improve Google Ads Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/landing-pages-improve-google-ads-performance/

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The healthcare industry continues to face ongoing labor shortages which is resulting in employee burnout, poor operational efficiency, and low capacity limits. In order to mitigate the impact of staffing shortages, it is important to understand how marketing technology can help improve operational efficiencies and prevent turnover.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss: - How to improve the patient experience before, during, and after their appointment - The role live chats and call centers can play in improving efficiency - How marketing technology can reduce office staff burnout - Ways to leverage marketing technology to educate patients

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Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss: - What you CAN and CANNOT do when acquiring clinicians - How marketing can support the outreach team and bring in more applications - Best practices for targeting potential applicants - How to create an appealing careers webpage - How to evaluate the success of your recruitment campaigns

ADDITIONAL RESOURCES:

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-dsos-can-build-better-relationships-with-affiliates/

How DSOs Can Build Better Practice-Patient Relationships- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dsos-build-better-practice-patient-relationships/

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To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss: - The difference between between demand generation and demand capture - When and where to start demand generation efforts - How to generate demand in the healthcare space - Why demand generation is essential for growth - Why you still need to focus on demand generation, even during economic slowdowns

ADDITIONAL RESOURCES: Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-performance-branding/

How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/

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When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock, dive into the marketing analytics and reporting best practices for multi-location healthcare organizations that are trying to grow.

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No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, provide insight on where to focus, where to cut budgets and how to protect the patient pipeline.

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When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they'll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, break down our playbook for building a digital marketing foundation that effectively scales MSOs post-acquisition.

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As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how to develop a de novo marketing strategy that will help your multi-location healthcare group establish a digital presence, attract-high quality traffic, and maximize profitably on day one.

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The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you're in alignment with your executive team and meeting expectations?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, breakdown what the first 90 days as CMO of a healthcare organization should look like and what are the top priorities to focus on during that time.

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LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/

We've been MIA, but that's because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings.

We'll be back in 2 months, ready to share more healthcare marketing tips, best practices, and strategies to optimize your digital marketing performance.

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