Ignite Visibility University

In this episode, John Lincoln, CEO of Ignite Visibility, is joined by Randy Jasinski, President of 5P Consulting. They join together to discuss Salesforce vs Hubspot: which is the biggest tech stack?  

This week: a new study shows that people will share email addresses if you give them the right reason to do so, Google says some reciprocal linking is natural, and earnings season shows Big Tech doing just fine, thank you very much.  Here’s what happened this week in digital marketing.

In this episode, John Lincoln is joined by Founder and Head Engineer of Rocket Resume, Steve Zimmerman. 

The pair will discuss Steve's career, how to build the perfect resume, and how to scale your digital marketing program. Steve discusses the start of his career and leaning into his interests to find what he is passionate about. He discusses the importance of finding and focusing on people's pain points in the world to find a space for your business.   

John and Steve then discuss the importance of finding a problem that is not only in high demand, but that is solvable. Steve noticed that not all people have the skills necessary to build a resume that stands out. Steve has seen over 1 million resumes started since he launched Rocket Resume. This company uses technology to solve this problem by creating a resume for you in less than 10 minutes! By implementing tech to solve problems, Steve was able to efficiently scale his business.   

Steve also reveals what goes into a good resume! He advises you to dive into the job description and tailor your resume to it, as long as it fits your experience. He goes on to remind viewers to give your resume some personality to make you stand out.   

BONUS: Steve and John talk about what NOT to include in your resume.   

Finally, John and Steve dive into Steve's method for scaling a digital marketing program.  

This week: Instagram rolls out new updates, TikTok has new tools for marketers, and Google says “It’s not you, it’s me” to FLoC.

Tune in to find out what happened this week in digital marketing.

A new development in digital marketing . . . Google is getting rid of FLoC! And they're replacing it with a new tool for paid media.   

In this episode, John Lincoln will dive into the new feature for Google ad Targeting! Tune in so you can stay ahead of the curve.   

Randy started his career in sales for hardware. Over time, he became curious about the technical side of it, and the rest is history. At 5P Consulting, he helps organizations enhance their digital experience to improve their business overall.

Learn all about Randy's role at 5P Consulting!

This week: Austria has bad news for EU webmasters who rely on Google Analytics, Instagram offers a new monetization feature, and yes, men use Pinterest. 

22 Digital Marketing Strategies for 2022!

Here are 9 strategies to use in your social media marketing for 2022!

This week: Yoast allows you to track keywords, LinkedIn says virtual attendance is way up, and Google won’t offer any details about core updates.  Before we jump in, how well have you been keeping up with the news? Instagram's updating its feed algorithm - fact or rumor?