Ignite Visibility University

This week on Ignite Friday: Twitter CEO steps down, Google goes after product reviews that aren’t actual reviews, and Instagram takes another step towards allowing longer videos in Stories.  

Here’s what happened this week in digital marketing!  

1. Google Rolling out Product Review Algo Update 

2. Twitter CEO Steps Down . . . Who Will Replace Him? 

3. YouTube Launches New Keyword Research Tool 

4. Google Won’t Set a Date For Mobile-First Indexing 

5. Google: No Ranking Advantage With Expired Domains 

6. Google: You Can Use the Same Website Theme Across Multiple Sites 

7. Clubhouse Adds New Topic Options 

8. Instagram Launches Live Test of Longer Videos in Stories 

9. Twitter Bans Sharing Photos of People Without Their Consent

Want to be highly regarded in your industry? Then you need to win an award. Industry awards. These awards will help you elevate your business, create a buzz around your business, put you on your customer's radar, and help you win new business.   

Today, Ignite Visibility CEO John Lincoln, will teach you how to win an award in your industry - and how to use it to your advantage. 

I'll cover 

1. Five Ways to Find Awards in Your Industry  

2. How to make your submission stand out

3. How to promote your award after you've won

This week: YouTube is removing dislike counts, Google might one day give you the option to index your pages immediately, and Pinterest loses 10 million active users. 

Here are 9 of the latest stories in digital marketing news. 

In this episode, Ignite Visibility's CEO John Lincoln will discuss how the elimination of third-party cookies will impact the future of digital marketing. Learn actionable strategies and insightful techniques to help you prepare for 2022 and win in a cookieless world!  

John will Cover:  

1. Third Party Cookies: what are they and why are browsers like Google Chrome removing them? 

2. Laws and Updates on Cookie Tracking and Removal 

3. Different Companies Approaches to Dealing with the Transition 

4. The Future of Marketing Without Third-Party Cookies 

5. Actionable Ways to Address a Cookieless Web 

6. A Third-Party Cookieless Web Checklist 

7. The Future of Digital Marketing (2022 and Beyond)  

Make sure to stay up-to-date on the status of third-party cookies and their removal. Get prepared for digital marketing in 2022!   

This week: Google rolls out a new spam update, more WordPress plugin woes, and Clubhouse adds support for more languages.  Review the latest digital marketing news.

In this episode, Ignite Visibility CEO John Lincoln will give you the ultimate plan to recover from a Google Algorithm Update. Follow this step-by-step walk-through to learn how to identify if your site has been hit by a Google update and the necessary steps to take to recover. 

This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Find out what this week's big buzz is all about.

All ads require money to run, however, if you haven't set up your ads correctly, you're probably wasting your money and making mistakes. Follow these 9 easy steps so you can structure your own online ads and see the biggest returns.

9 Easy Steps to Structure Your Online Advertising:

1. Set Up Your Offer

2. Define Your Customer

3. Make a Creative Story

4. Think About Your Ad Sequencing

5. Create Multiple Landing Pages

6. Build Your Ad Placements (Network + Audiences)

7. Decide Who You Are Excluding From Your Campaign

8. Set Your Budget By Time Period Across Networks

9. Pick Your KPIs

Follow this structure to make sure you're taking the time to plan out your paid media campaign. Ensure your money and time are being put to use in an effective way.

This week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all.  Tune in to find out what happened this week in digital marketing.

This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites.  

Here’s what happened this week in digital marketing.