Ignite Visibility University

In this episode, I am going to teach you how to get more subscribers on YouTube. My channel currently gets hundreds of new subscribers each week and I'm going to show you exactly what I'm doing so you can replicate it for yourself.   

Stay focused and follow these tips and before you know it you'll see your channel grow! 

This week: TikTok is riding high, Fleets is going bye-bye, and outreach link building is fine. Listen in to find out what happened this week in digital marketing! 

Throughout this episode, you'll learn different tips to help you rank a brand new page and systematically rank a page higher and higher over time. Ready to learn these tips and check out some examples?  

1. Check the Intent of the Search Query  

2. Analyze the Top 3 Pages  

3. Make sure that the page is fast, is mobile-ready, and passes Core Web Vitals   

Use this strategy to get your pages to rank #1!

This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Tune in to find out what happened this week in digital marketing.

It's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.  

Over 50% of ecommerce sales are online and start right on a mobile device. In fact, over 90% of people read an SMS text message within 3 seconds of receiving it!  43% of customers access their emails exclusively on their mobile devices.   

The power of mobile is growing, so why not utilize it? In this episode, you will learn why it is essential to integrate SMS text message marketing with your email marketing to create a strategy that boosts reach and conversion rates.   

What are you waiting for? Let's get started.  

Ecommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online?   

Through Google Shopping Feed.   

Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically, as a type of spreadsheet that describes and organizes your product catalog so that Google can more easily crawl and display your information in search results. 

Use this optimization strategy for your Google Shopping feed to boost your ecommerce sales. How does this work? Find out!

This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing: 1. Google Rolls Out New Spam Algorithm - Second Update Coming Next Week 2. Facebook Introduces 4 New Ecommerce Features 3. YouTube Rolls Out New Tools and Resources for Small Business Owners 4. Facebook Enters the Social Audio Space 5. Google Introduces Ads Creative Studio - An Easier Way to Build Out Your Content 6. Shopify Sites Can Finally Edit Their Robots.txt File 7. Google Allowing Non-AMP Listings in Top Stories Carousel 8. Instagram Testing Content Recommendations 9. Facebook is Making It Easier for Group Admins 10. Public Beta Launches for New Search Engine

Looking to increase your customer retention? Follow along with Ignite Visibility CEO John Lincoln as he shares 9 strategies that you can use to approach improving your customer retention.   

​ Pay attention to trends to improve your business and keep your customers coming back!

Benchmarking is your key to measuring your progress in digital marketing over time. Follow along with this video to hear John Lincoln, CEO of Ignite Visibility, guide you through benchmark marketing.   

In this episode, we'll dive into the following topics: 

1. What is Benchmarking? 

2. Different Kinds of Benchmarking 

3. Why Benchmarking is Important 

4. How to Conduct Benchmarking Through Industry Comparison 

5. How to Scale Your Digital Marketing