Ignite Visibility University

This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here.  Here’s what happened this week in digital marketing. Leave a comment and let me know what topics (SEO, PPC, Social Media) that you want to see covered next week!

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Sam Blush as she hosts Day 2 of our 2-Day webinar: How to Maximize Your Prime Day Sales!   

Sam is joined by the Ignite's Senior Director of Amazon, Jenny Silva as well as Colleen Quattlebaum from eComEngine to cover the following Amazon-specific topics:  

1. How to Use Amazon's DSP to Build Your Funnel Pre-Event 

2. Capture Non-Buyers Using Amazon's DSP Post-Event 

3. Maximize Product Reviews Post-Prime Day 

4. Tips From an Expert on Avoiding Account Restrictions 

5. 2020 Prime Day Sales Learning  

Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Jenny Silva as she hosts Day 1 of our 2-Day webinar: How to Maximize Your Prime Day Sales!   

Jenny is joined by the Ignite Amazon team, Sam Blush and Marisa Duffy, as well as Tim Bildstein from Seller Active to cover the following Amazon-specific topics:  

1. How to Best Manage Excess Inventory to Avoid LTSFs 

2. Understand Your Options with Repricing Pre & Post Event 

3. Which Promotions Can Yield the Best Return 

4. Easy Advertising Wins for the Event 

5. What Kind of Custom Creative Sees the Best Results 

6. How to Leverage Amazon Posts for Prime Day  

For more on Amazon Prime Day 2021, check out our blog post on our site!

On this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe.  

The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic meat but are still high in protein and delicious.   

First, they discuss the explosion of interests in plant-based food in comparison to the whole meat market. Next Shapiro tells us about the health benefits of eating plant-based foods in comparison to meat. He breakdowns the various categories of enhanced meat and how they are produced. Finally, Paul shares how his company, The Better Meat Co, created high-quality protein products.     

This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!

Negotiations pop up everywhere in our day-to-day life both at home and in the workplace. These discussions aim to reach an agreement and are a great skill to have in your back pocket. In this episode of the Ignite Visibility University Podcast, John Lincoln is joined by Christine McKay, Global Negotiations Strategist.  

Christine McKay has been negotiating for almost 30 years. Listen in as she discusses the launch of Venn Negotiation, a company that offers negotiation training, coaching, and services for small to mid-size businesses. First, Christine dives into what a successful negotiation looks like for all parties involved. Next, she shares best practices for negotiation. Finally, she reveals the biggest negotiation mistakes to avoid.   

By the end of this episode, you'll understand the importance of negotiation in business and how it relates to marketing!

In this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it. 

Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.  

This week: Google rolls out an update. And next month: Google will roll out another update. Listen to this episode to learn about the latest digital marketing news! Let's dive into it! 

Google released some new technology, an AI milestone in Google Search! In the past, Google's search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches.  

In this episode, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search. Learn about the various capabilities of Google MUM such as reading information in various languages, across both text and images! 

This week: AMP is on the way out, the page experience ranking signal is on its way in, and Pinterest is on its way up.  Here’s what happened this week in digital marketing!