Ignite Visibility University

This week: another Clubhouse clone, another big name that might move against FLoC, and another import option on Microsoft Audience Network.  Check out what happened this week in digital marketing!

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate.  

Here’s what happened this week in digital marketing.

1. DuckDuckGo Says It Will Block Google’s FLoC 

2. Google Offers Advice on Optimizing Web Stories 

3. Snapchat Acquires Screenshop 

4. LinkedIn Releases Ads Guide 

5. Facebook Releases Its State of Small Business Report 

6. Facebook Adds Labels to Satire Pages 

7. Twitter Video Ad Platform Expands Nielsen Cross-Media Solutions 

8. Facebook Tests Additions to Up and Downvoting Comments in Groups 

9. Facebook Will Launch Separate Australian News Service 

10. Pinterest Rolls out Creator Code to Promote Positivity 

11. Report: Facebook Ad Algo Guilty of Gender Bias

Email Marketing is going to be crucial in the near future as Google eliminates third-party cookies and tracking. Be sure to be prepared for the cookieless web by creating or growing your own email list-fast. In this podcast, John Lincoln lays out a comprehensive plan to grow and monetize your email list, plus an Email Marketing Bonus Tip!

Have you ever wondered what factors allow images to rank high in Google? Join John Lincoln as he walks you through 12 tips to help your images become more visible in Google. Get more traffic to your pages through your Image SEO with these strategic tips!

This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor.

Listen in to get the latest scoop on digital marketing news!

Video is one of the most popular forms of media and will only continue to grow in popularity. Therefore, you need to make sure your video marketing efforts are top-notch. Join Ignite Visibility CEO John Lincoln as he dissects 5 of the best practices for video marketing, according to Google. 

Are you looking to up your advertising edge on Amazon? Dive into this informative webinar held by Ignite Visibility! CEO John Lincoln is joined by Director of Amazon Marketplace Jenny Silva and Senior Amazon Strategist Samantha Blush as they discuss Amazon’s newest advertising tool—Sponsored Display.

Are you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign.  Review these 8 steps along with tips and tricks to get started!

Google, Facebook, and WordPress are taking over the headlines of the digital marketing news this week. Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems.

Listen to this episode for the latest digital marketing updates!

The pandemic brought on various shifts in the world, greatly impacting our online lives. In this podcast episode, John Lincoln describes 9 of the updates that Google My Business has launched in response to the pandemic. Review these tools and settings to make sure you're getting the most use out of your Google My Business account!