Ignite Visibility University

March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries.  

Patti discusses her career and current role at FMG Suite while sharing some leadership insights she has gained over the years. In this episode, you will hear advice on how to handle consumer interactions and how to build an inclusive workplace for all employees. John and Patti discuss the importance of women in STEM and tech spaces and dive into the exciting future of digital marketing.

This week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat.  You won't want to miss out on the top stories from this week's digital marketing news! 

Have you ever found it hard to prove the value behind search engine optimization? Join John Lincoln as he outlines 5 simple steps you can follow to demonstrate the value of your efforts.   

Step 1: Pay attention to the Organic Traffic, specifically by the source and landing pages.  

Step 2: Utilize Google Search Console - it gives you a glimpse into how Google interprets your website.  

Step 3: Focus on Branded and Non-Branded Keywords and their Volume for hints about conversions  

Step 4: Note your CPC or cost-per-click to understand how much you are paying to get a click   

Step 5: Review your Visibility Report to understand the percentage of visibility you have for your terms in any search engine.   

Besides these 5 steps, John shares a few words of wisdom and insights. After this video, you will have a solid understanding of how to prove the value behind SEO.

Maybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln in this quick episode as he breaks down the value of measuring the return on marketing investments. Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line. 

You will learn: 

1. The Definition of ROMI  

2. How to Determine Capital and How to Implement that Into Your Marketing Strategy 

3. Case Example: Outsell's Study & Findings on ROMI 

4. ROMI Equation Breakdown & Example 

5. The Importance of ROMI Calculation in Both Short and Long-Term Marketing  

6. Comparisons: ROMI vs ROI and ROMI vs ROAS   

Google Chrome is releasing a new update that will change the internet forever. Join John Lincoln as he dives into what it means to live in a cookieless world and how to increase your conversions.   

In this episode, you will learn about:

 1. Consumer Privacy Concerns 

2. The Elimination of Individual Data Tracking 

3. FLoC - What it is and How it Works 

4. Effects on Future Advertising 

This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Listen in to discover what happened this week in digital marketing!

Lately, stocks and investing have been even hotter topics than normal. In this podcast episode Ignite Visibility's John Lincoln is joined by Michael Kelly, Founder of Investment Science. The two discuss data science, the future of the industry, and financial know-how. 

Tune in now to learn how Michael's company, Investment Science, came to be. He provides listeners with some background knowledge about the various types of algorithms and what it takes to build one. Michael leaves us with some insight on how he runs his consulting advisory services and how he stays ahead of the game.  

You won't want to miss this episode as John and Michael discuss what happened with GameStop and Reddit. Dive into the world of algorithms, data feeds, and the impacts of black swan events! 

Some exciting news this week: LinkedIn adds new features to pages, YouTube has a new tool, and wait until you hear about how many shoppers are influenced by customer photos. Here’s what happened this week in digital marketing.    

We know how demanding the first five years of your marketing career can be. While you often work on important projects, you don’t always get the well-deserved credit. Ignite Visibility created the Rising Stars in Marketing Award to honor up-and-coming professionals in the world of digital marketing, for their achievements and hard work.  

In this episode, John Lincoln is joined by 3 of our top 5 Rising Stars, Greta Gryz, Kim McNichol, and Matt Oney! Tune in as they discuss their backgrounds, what excites them in the world of marketing, and any advice they have for those just getting started in their digital marketing career.  

Although our other two finalists Marc Westray and Stephanie Buga could not make it to the interview, you can learn all about their career journeys and notable work here: https://ignitevisibility.com/rising-s...

We want to thank everyone who participated in our contest. Continue to work hard and may your marketing careers continue to flourish!