Ignite Visibility University

Looking for a new strategy to show up in search engines? Over the next four minutes, John Lincoln discusses 3 tips regarding how to properly utilize Q&A Schema.   

In this SEO class you will learn:  

1. How To Find All The Questions Your Customers Are Asking Online 

2. How To Add The Questions To Your Website 

3. How To Show Up When People Google Them

This week: competitive landscapes continue to emerge on our social media platforms. YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing.

Pop-Quiz! Do you know the 4 P's of Marketing?   

Although the world of marketing is constantly evolving, your knowledge of its foundation can set you apart. Join John Lincoln, CEO of Ignite Visibility as he takes a step back and gets down to the basics of marketing.  

In this podcast, John reviews the 4 P's of Marketing. Then he discusses 7 steps you can take to make sure your marketing mix will allow your company to reach its full marketing potential. Even though the world of marketing has evolved, keep the 4 P's of Marketing in mind as you build your strategy.

Happy Valentine's Day! Dating is an ever-changing game in the midst of COVID-19. In this interview, Ignite Visibility's John Lincoln is joined by Sacha Nasan, the co-founder and CEO of Blindlee, a video-based dating app. Join John as he uncovers what makes this app unique and discusses Sacha's guerilla marketing tactics!

Unfortunately, most blogs are not worth all the time and effort you put into them. In this episode, John Lincoln explains how to monetize your blog, how to measure your blog's success and different tools to help you with this process. 

This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here's what happened this week in digital marketing!

In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. However online sales retailer Amazon, benefitted as their third-quarter earnings tripled, despite the pandemic. In this interview, John Lincoln is joined by Ignite's Amazon experts, Jenny Silva and Samantha Blush, as they discuss the realities of advertising on Amazon.  

This podcast is a great introduction to Amazon Marketing from the eyes of two experts. If you're interested in learning more, be sure to register for Ignite Visibility's upcoming webinar: Get the Amazon Advertising Competitive Edge: Using Sponsored Display and DSP to Boost Your Overall Strategy.  

This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing!

Ecommerce is growing every year, which means it is never too late to optimize your site. In this informational podcast, John Lincoln describes the perfect framework you can incorporate into your digital marketing strategy to dynamically boost your ecommerce category page.  

You will learn:

1. Which elements of your ecommerce page pop up in search results 

2. Best SEO practices to optimize individual products and pages 

3. How to ensure search engines know which page you want to rank  

You won't want to miss this episode. With the right steps and search engine optimization strategies, any ecommerce site can rank at the top of search results.  

Although Google Question Hub is not a new tool, it has finally reached the United States. In this episode, John Lincoln gives us an overview of the new tool and how U.S.-based publishers can utilize its higher traffic opportunities.  

Here's what is covered: 

1. Setting up your account and connect your site(s) 

2. Tactics to help you choose questions to answer that are relevant to your brand 

3. Benefits to Google directing searches to your content   

Google Question Hub has opened a new door for SEO. This is an opportunity for content marketers to create richer content. By filling in the gaps of unanswered questions, you can increase your traffic growth. And some more great news: you can continue to answer as many questions as you would like!