Ignite Visibility University

Ignite Visibility University

By John LincolnBusiness
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Ignite Visibility University episodes

  • Big Digital Marketing News (Facebook, Google, Apple in Trouble)
    Time for the digital marketing news this week! Don't miss this news it will impact your business.
    Let's dive into it.
    1. Google and Facebook Under Fire And In New Lawsuit
    2. Facebook Stands up for Small Businesses (But Not For Privacy)
    3. Google Tests Interactive Search Results
    4. Google Structured Data Testing Tool Is Back at a New Domain
    5. Google Explains Why Sites With Lots of Ads Still Rank
    6. Microsoft Adds Clarity Features to Bing Webmaster Tools
    7. Study: Response Rates to 6-Second Video Ads Are Increasing
    8. Google: Keyword-Heavy Titles and Descriptions Don’t Violate Our Guidelines
    A few action items for you...
    Check out the new Clarity features in Bing Webmaster Tools.
    Review and analyze Apple's iOS 14 policy to determine how it may affect your business
    What did you think of the news this week? Comment below! I love chatting with you online.
    #marketing #digitalmarketing #seo #socialmedia
    10 min
  • How To Grow An Event To Over 2 Million With Keith Cunningham
    Keith Cunningham is Director of Marketing at Pinnacle Global Network, a worldwide leader in scaling business through their Business Coaching, Mentorship and Mastermind programs. In this interview with John Lincoln, Keith discusses how he did over 2 million in paid event participants. This is a big deal and we are lucky to learn from Keith Cunningham on the topic.
    25 min
  • How To Make The Highest Converting Creative In 2021

    If you want to convert, it is important that you have creative that lends itself to it. In this creative agency webinar, Ignite Visibility team discusses creative that coverts. This audio is taken from the popular Ignite Visibility webinar.

    Think about the impact you can have on your digital marketing return on investment with better creative. It is massive. The key is to have good creative overall. You want the right creative for each persona and you need to deliver custom creative at every touch point. That's on your website, landing pages, and on each platform.  Your creative agency should be customizing for upper funnel to mid funnel to lower funnel and retargeting. In this creative agency webinar, Ignite Visibility Director of Creative, Oscar Lutteroth, and John Lincoln, CEO of Ignite Visibility, and Savannah Montgomery, Sr Paid Social Manager, teach you how to maximize your online advertising dollars with better creative in 2021.  What you will learn in this creative agency webinar....

    The process to refresh your creative.

    How to increase perceived service or product value with better creative.

    How to apply your new video, image and text creative on your website.

    How to use your creative in ads, including the correct sizes and implementation for each platform.

    How to make a storyboard to nurture customers down your funnel.

    How to integrate your creative cross-channel from SEO to social to paid to email to affiliate to media buy  

    47 min
  • Microsoft Advertising & LinkedIn Microsoft Ads In 2021

    Microsoft Adverting is a critical part of the marketing mix. In this interview, John Lincoln sits down with the Microsoft Advertising team to discuss new features, the new Miscrosoft LinkedIn targeting, the Microsoft Audience network and more. This is one interview and presentation you do not want to miss!

    38 min
  • Shilpi Sullivan, VP of Marketing at EōS Fitness, Teaches Differentiation

    In this Ignite Visibility University, we learn from Shilpi Sullivan, VP of Marketing at EōS Fitness.  It is no secret that this has been a tough year for businesses. For gyms, they have had to rise up more than most. EōS Fitness has done an amazing job taking care of their members and messaging to the community.   In this interview, Shilpi Sullivan discusses how to differentiate yourself in marketing, how to be consistent, how to be honest, how to be transparent and how to live by core values in your marketing and business.

    18 min

About Ignite Visibility University

From the publisher's feed

Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite…