Ignite Visibility University

News: Google Ads announces automated insights, a popular WordPress plugin has a vulnerability, and Web Stories are coming to Google Discover. Here’s what happened this week in digital marketing.

Social media marketing can often fall very flat without the strategy. That is why you need to take the time to set the right social media marketing strategy for 2021. In this video, John Lincoln, CEO of Ignite Visibility, discusses his process for setting the perfect social media marketing plan. It includes advertising, posting by theme, creative campaigns, influencers and more. Watch this video to learn about social media marketing and what it takes to make an impact with this marketing channel.

Kirk Du Plessis, CEO of Option Alpha, is an amazing entrepreneur, CEO and digital marketing expert. In this interview with John Lincoln, he teaches us how options trading works, reveals a new disruptive software, discusses overall portfolio strategy and covers how he built a massive online community. This is one interview you don't want to miss.

News: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing.

Perhaps the biggest pain point in digital marketing is not running the ads, its accurately seeing how they perform. One of the biggest pieces of this is having a dashboard that allows for proper visualization. In order to have this, you need to set up tracking correctly, but also ensure you have the right sources and mediums tracked, as well the elements that drive those sources and mediums on a more granular level. In this podcast, John Lincoln, CEO of Ignite Visibility covers the right way to set this up.

The digital marketing news this week! Big news, don't miss the updates this week. This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing.

Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across a variety of industries. She also has more than 15 years of global management experience. In this installment of the Ignite Visibility University podcast, John Lincoln sits down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing, communication strategy and product launches.

Don't miss this week's digital marketing update! I cover the future of digital marketing, important breaking news, the shocking film the Social Dilemma and I invite you to an exclusive event. Learn more about the event https://go.ignitevisibility.com/rank-number-one-webinar/

Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing.

Your competitors and other websites might have amazing keywords for SEO that you are not even targeting yet. And don't you think you should be? Well, now is the time to see what keywords for SEO your competitors are targeting that you are not. In this video, John Lincoln walks you through how to use SEM Rush to quickly find the gap in keywords between your site and other site.   

You will learn how to do analysis of keywords. You can look at shared, missing, weak and strong. John Lincoln will teach you how to rank based on micro and macro, how to organize keywords in a sitemap, how to find the intent of the keywords in Google and how to create an SEO keyword targeting rollout plan.