Ignite Visibility University

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account based video marketing. Bridge also gives us tips creating custom funnels. This is one interview, all the way from the UK, that you do not want to miss!

This week: A big competitor is coming for TikTok, Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately?  

Here’s what happened this week in digital marketing.  

Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was initially set to roll out in September 2020. Now, it’s pushed back until March 2021. 

Along with the delay announcement, Google said that some sites may need to address mobile-related image and video issues, such as:

- Different image URLs for mobile versions of sites

- Different video structured data between desktop and mobile versions

- Video and image placement on mobile versions 

It’s possible that Google may have warned you already via Search Console if your site is experiencing any of the issues mentioned above. Still, it’s a good idea to do your own due diligence.

This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. 

Ignite Courageous Marketing Leader Awards is now accepting submissions! https://ignitevisibility.com/ignite-c...

Here’s what happened this week in digital marketing. 

1. Twitter was Hacked  

2. Enter our Courageous Marketer Awards (link below)  

3. Google Adds New Features to Responsive Search Ads  

4. SISTRIX Study: More Than 25% of People Click the First Result in Google Search  

5. Google: It’s Not Possible to Optimize Content for Ranking in Google Discover  

6. Google Analytics Rolls out Predictive Features  

7. Google Introduces 3D Ad Format  

8. Google Will Notify GMB Account Owners When Their Accounts Get Suspended  

9. Smart Shopping Campaigns Get New Features  

10. Google: Don’t Block Googlebot From Crawling 404s  

11. Google: Don’t Use JavaScript Redirects  

12. Google: Not All Link-Building Is Bad  

13. YouTube Will Show You Other Videos Your Audience Has Watched  

14. byte® Sees Surge in Downloads Amid Concerns Over TikTok

In this video, John Lincoln talks about 3 things that are pretty darn important in search engine optimization right now. 

Are you working on these?  The Core Web Vital update is something all SEO professionals need to focus on. 

It could hurt your rankings or help them.  Search by intent is very important. 

You need to run all your pages through this filter.  

Brand strength and mentions also really need to be taken advantage of.

Breaking News: Facebook makes a significant update to the way they rank content. 

This will have an impact on users, publishers and marketers. 

Take the time to learn about these changes so you can stay ahead of the curve. 

There are specific things you can do to continue to show up in Facebook. 

Here are the two things you need to know in under 4 minutes.  Was this a good move by Facebook?

Stop Hate For Profit states, "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook."  

Here is what you need to know about #StopHateforProfit  

What do you think?

You can have the best product or service in the world, but if your marketing creative stinks your competition will beat you everytime. 

In this interview with Ignite Visibility's new Head of Creative And Interactive Social, Oscar Lutteroth, you will learn the following.  

1. How to improve your creative 

2. How to find the holes in your competitive landscape

3. How big brands like Coca-Cola, Sky Vodka, and more do creative 

4. What you need to do to succeed in 2020 and how things are changing

This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program.

Here’s what happened this week in digital marketing.

Core Web Vitals is here to stay and today, I'll go over the 4 Web Vitals and how you can use them for a boost in the upcoming Google Algorithm Update.  

We'll dive into: 

► The evolution of Google's page speed reports and how it's led to these Core Web Vitals 

► Why has Google added these Core Web Vitals? (and what else have they updated?)

► How do these Core Web Vitals effect search signals for a page?  

For more updates and info on Google Core Web Vitals, check out: https://ignitevisibility.com/breaking-news-core-web-vitals/

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account-based video marketing. 

Bridge also gives us tips creating custom funnels. 

This is one interview, all the way from the UK, that you do not want to miss!