Ignite Visibility University

Ignite Visibility University

By John LincolnBusiness
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Ignite Visibility University episodes

  • How To Prepare For Google’s Core Web Vitals Update with Barry Schwartz

    Join Barry Schwartz and John Lincoln as they discuss the pre-announced Google Update, Core Web Vitals.  

    In this interview, you will learn how to think about the update and set your website up for success.  

    Also in this interview, you will learn the future of AMP, schema, get tips on publishing content and thoughts on the Google BERT update.  

    This is one premier you don’t want to miss!

    38 min
  • (News) Blackouttuesday, LinkedIn Retargeting and 12 Other Stories
    The digital marketing news this week! Wow, there is a lot going on in the world and marketing. Here is what you need to know.
    1. #blackouttuesday takes over the Internet. But, there was some backlash.
    2. YouTube rolls out new features for merchants.
    3. Google makes big change to featured snippets that will surely have an impact on websites!
    4. Google calls out SEMrush for starting a service to sell links online. What were they thinking?
    5. LinkedIn introduces awesome new retargeting featured for video and lead ads.
    6. Google starts to show web pages in YouTube.
    7. Twitter takes major swing at Buffer Hootsuite Crowdfire and more by offering ability to schedule Tweets.
    8. Google makes changes to top stories and now shows normal web pages.
    9. Online news publishers report lower returns from CPMs.
    10. Google says they don't give old domains a boost for #seo.
    11. @pinterest adds a shop tab to Lens results.
    12. @bing comes out with a new backlink tool that looks pretty awesome!
    What did you think of the news this week?!! Comment below.
    #marketing #seo #tech #digitalmarketing # #searchmarketing #paidmedia #ppc #searchengineoptimization
    10 min
  • Jonathan Pogact, VP of Marketing at Drips Explains Advanced Text Marketing
    When it comes to text message marketing, you can really blow it if you don't approach it the right way.
    There are federal laws and state laws to adhere to, there is personalization to consider and you really need to understand where the customer is in their journey.
    In this interview, Jonathan Pogact, VP of Marketing at Drips, breaks down how to do it right.
    Drips is an advanced text messaging platform.
    22 min
  • What If SEO Didn't Exist? (Here Is What To Do)

    SEO is important as a marketing channel. But what if it didn't exist? Or, what if you were forced to build your business without it? 

    In this video, John Lincoln discusses this and gives real-world examples of businesses that have thrived without SEO.  There are so many ways to build a business online. In many cases, people do not realize all the new tools that are out there in the toolbox. Ignite Visibility offers clients a wide range of tools, in addition to search engine optimization.   

    SEO is still important and will continue to be. But think about it, you could build an entire business off of email list advertising, media buys, acquiring companies, paid media and so much more.  

    Listen to this podcast to learn about some of your options outside of SEO. We do recommend you keep SEO as part of your strategy, and a big part, but also think about diversification. 

    This is a big point in John Lincoln's book The Forecaster Method.  https://johnlincoln.marketing/books-the-forecaster-method/

    https://www.amazon.com/Forecaster-Method-Accurately-Evaluate-Marketing-ebook/dp/B07V3ZK6VD 

    https://ignitevisibility.com/services/seo/

    11 min
  • (News) New Google Ranking Factors And Ad News! Ignite Friday
    Wow! Big digital marketing news this week. Don't miss this one, lot's going on.
    1. Google Discovery ads are available globally. Have you tried them yet?
    2. Google has created a new report that will change rankings forever! This new Core Web Vitals report is a big deal. Learn about it.
    3. Instagram creates new advertising and monetization methods for #IGTV I kind of hate one of them.
    4. Google rolls out a new way to pay with voice in the Google Assistant.
    5. Google says don't make a sitemap like this...
    6. Google is giving away free money. Check to see if you got it.
    7. Google gives an #SEO tip on font.
    8. Google says unlinked mentions don't help. Get the links!
    9. Facebook Shop is up and running and the market place is humming...
    What did you think of the news this week?
    Comment below! I love hearing from you.
    #news #marketing #digitalmarketing #searchengineoptimization
    10 min
  • Massive Change To Google And Big Advertising News!

    Big marketing news this week! The new Google Core Web Vitals might just change the way SEO works. 

    Also, IGTV comes out with new ways to make money and advertise and Google gives SEO tips.  

    Here is what is going on. 

    https://ignitevisibility.com/igtv-introduces-monetization-options-ignite-friday/

    10 min
  • (Expert Interview) How To Increase Conversions In 2020 With Ignite Visibility Director of Conversion
    Don't miss this interview! AsDirector of Conversion Rate Optimizaiton at Ignite Visibility, Keith Lovgren has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals.
    In this interview with Ignite Visibility CEO John Lincoln, Keith talks about ways to increase conversions in 2020.
    In his current role, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels. Understanding how website visitors react to different on-page experiences is a continual fascination for him.
    Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enabling them to outperform their competitors.
    A New Jersey native, Keith initially came to San Diego as U.S. Marine and stayed after he was honorably discharged.
    29 min

About Ignite Visibility University

From the publisher's feed

Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite…