In this episode, John Lincoln covers how to approach the coronavirus from a business and marketing perspective.

This week: Reddit releases a new ad unit, Google Ads includes more options for portfolio bidding, and mobile search results now display Key Moments for multiple videos.

Here’s what happened this week in digital marketing.

Today, we’re jumping into blog post optimization.

This is the final part of my new conversion rate optimization series. So far, we’ve covered landing pages, local pages, and ecommerce pages. Now, it’s blog post’s turn.

So, how is conversion rate optimization different for blog posts? Blog posts serve a unique function on your website, and need a separate CRO strategy that speaks to that.

Essential elements include:

► A headline

► Share buttons

► Related articles

Part three of my new four-part series on conversion rate optimization, this video will cover what you need to know to optimize your ecommerce pages for more conversions.

The primary function of an ecommerce page is to sell something, and for the purpose of this video, we’re looking specifically at product pages and the unique elements that make them successful.

In general, most product pages will have the following:

► Headline

► Product image

► Text designed to persuade users to buy

► Filters for different types of variables (color, size, etc.)

► Call-to-action

Ready to learn for free? Learn about local landing page conversion rate optimization in under 3 min and 11 seconds. This is part 2 of 4 in my conversion rate optimization series!

If you missed part 1, that is OK. You can view all 4 classes on the Ignite Visibility YouTube channel.

Become A Landing Page Expert In Under 6 Minutes!

Who is ready to learn about conversion rate optimization? In this 4 part series I cover 4 of the most popular pages on the Internet.

In part 1, we cover the landing page! Make sure to like so you see part 2, 3 and 4 where I cover local pages, e-commerce pages and blog posts.

Become an expert in under 6 minutes.

1. Learn about the 7 second test

2. Learn how to format the perfect page

3. Learn about testing and modules

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#CRO #marketing #digitalmarketing #conversionrateoptimization #paidmedia #seo

This week: We learn how many pieces of content are reviewed before a B2B purchase, LinkedIn adds new goodies to Sales Navigator, marketers can’t keep up with martech, and Google says there was no core update in February.

This week: Pinterest hits a new record, .com domains could get more expensive, and Yelp offers some great new features.

Here’s what happened this week in digital marketing.

This week: Microsoft lists SEO as a top skill, schema markup won’t get any easier, and wait until you find out how many SEOs feel secure in their jobs. Here’s what happened this week in digital marketing.