Dr. JJ Peterson shares how narrative theory transforms marketing by positioning the customer—not the brand—as the hero. Co-author of Marketing Made Simple alongside Donald Miller, he breaks down the powerful “one-liner” framework (problem, solution, result) to clarify your message fast.

Kary and Dr. Peterson also explore protecting your intellectual property and voice in the age of AI and how layered expertise creates a brand that stands apart.

PROTECT your first idea FREE ► https://instantip.app/

Your brand name isn’t just creative — it’s a valuable asset, and if you don’t protect it, someone else will. In this episode, Kary talks with Lynne Modranski about the shocking discovery of a copycat Facebook page impersonating her ministry, and the crucial lessons it taught about defending your identity.

Kary introduces the IP Flywheel, showing why securing your name before you publish, promote, or profit is essential to avoid costly rebranding and confusion. From state filings to federal trademarks and blockchain smart contracts, this episode reveals how to transform your brand into a protected, monetizable asset and stop impersonators before they steal your hard work.

PROTECT your first idea FREE ► https://instantip.app/

Join Kary with IP attorneys, Frank and Katie from Wiggin and Dana, as they unpack the “invisible layer” of intellectual property. Today’s trademark climate is tougher than ever. This episode explores the power of strategic IP stacking, which combines trademarks, patents, copyrights, and trade secrets.

You’ll learn what entrepreneurs need to know to truly protect their brand.

If you’re building a business, publishing books, or growing a personal brand, this episode serves as a practical guide to safeguarding what you’ve created.

PROTECT your first idea FREE ► https://instantip.app/

In this episode, Kary welcomes AI strategist Tom Lambotte to cut through the hype and simplify what AI really means for professionals and creators. They explore overcoming overwhelm, using AI with confidence, and applying it through the lens of intellectual property to enhance productivity, decision-making, and strategic advantage.

This practical conversation shows how understanding AI can unlock your unique capabilities and help you put it to work in the real world.

Find out more at https://www.ai-simplifier.com/

PROTECT your first idea FREE ► https://instantip.app/

Are NFTs just a flashy fad—or the future of ownership? In this episode, we’re bringing the good vibes and the real talk. We’re joined by Chris Guyot co-founder of the Good Vibes Club, to break down how art, community, and intellectual property collide in Web3.

Chris shares his journey from working with global brands like Google, Meta, and Reddit to building one of the top NFT projects in the space—why IP matters more than ever in the age of AI, and how digital collectibles are reshaping how we think about ownership, identity, and value.

PROTECT your first idea FREE ► https://instantip.app/

Is your book evolving, or is it frozen in time? 

In this episode, Kary and Katie explore the strategic relaunch of intellectual property and why staying relevant matters, drawing insights from iconic brands like Apple and Nike. They discuss how updating dated content, signaling new editions through smart branding and cover changes, and properly registering copyrights and trademarks can protect your work, especially in the age of AI.

Join the You Are an IP Company Relaunch Party on March 5th at 1:00 p.m. ET to learn how to identify, protect, and monetize your IP. Every attendee gets a prize.

Sign up at: https://www.instantip.today/party/

In this episode, Kary and Katie dive into the powerful concept of IP Harvesting and how authors can leverage their books as long-term intellectual property assets. They explore strategic ways to think beyond book sales and begin building scalable revenue streams rooted in your ideas, frameworks, and expertise.

From understanding how a single manuscript can evolve into multiple products and platforms, to structuring your content intentionally from the start, this conversation unpacks practical IP strategies that position your book as more than a publication — but as the foundation of an IP company.

If you’re an author, entrepreneur, or thought leader looking to maximize the impact and value of your ideas, this episode will shift the way you think about publishing and long-term brand growth.

PROTECT your first idea FREE ► https://instantip.app/

In this episode, Kary and Katie unpack how to protect and leverage your intellectual property in collaborations.

They explain the difference between background and foreground IP, why ownership matters, and how clear agreements can prevent costly misunderstandings.

If you’re partnering with others, this conversation will help you safeguard your ideas and maximize impact.

PROTECT your first idea FREE ► https://instantip.app/

What happens when unconventional leadership changes the battlefield—and costs everything?

In this episode, Kary sits down with legendary Special Forces officer Jim Gant and John Rue, Built To Lead Builder,  to explore the rise, controversy, and redemption of a warrior who redefined modern warfare.

From influencing top military leaders to confronting personal failure, addiction, and identity, Jim reveals the hidden cost of impact and the journey back to purpose. This conversation goes beyond war stories into leadership, disruption, faith, and the power of rebuilding from the inside out.

PROTECT your first idea FREE ► https://instantip.app/

Many entrepreneurs casually use the TM symbol without fully understanding what it actually means—or the risks behind it.

In this episode, Kary and Katie unpack the confusion around trademarks, the difference between TM and registered trademarks, and why intellectual property isn’t as simple as “staking a claim.”

They explore real-world examples, common misconceptions, and the hidden complexities of proving ownership, use in commerce, and trademark rights. You’ll learn why IP protection is more like securing a house than planting a flag—and how misunderstanding trademarks can lead to legal exposure instead of protection.

If you’ve ever wondered when to use TM, what “use in commerce” really means, or how to protect your ideas the right way, this conversation will give you clarity and practical insight.

PROTECT your first idea FREE ► https://instantip.app/